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Twitter lead generation

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Twitter lead generation

  1. 1. Lead Generation On Twitter nupurandworld
  2. 2. 330 million monthly active users, sending around 500 million tweets daily, it’s a platform you shouldn’t ignore. Facts About Twitter 02 66% of people have discovered a new business on Twitter 94% are planning to buy something from the businesses they follow on Twitter 69% of people have bought something as a result of a tweet
  3. 3. Increase the click- through 01 TWEETS WITH THE HIGHEST CLICK-THROUGH RATES, WHICH, THUS, WILL GIVE YOUR BRAND THE OPPORTUNITY TO CONVERT SOCIAL MEDIA TRAFFIC INTO LEADS PICTURES OR IMAGES ATTACHED 1-2 HASHTAGS OF TRENDING OR POPULAR INDUSTRY TOPICS A LINK TO A VALUABLE FREE RESOURCE A LINK NEAR THE BEGINNING OF THE TWEET TO CATCH THE USER'S ATTENTION twitter marketing
  4. 4. Post consistently 02 twitter marketing The lifespan of a tweet is only around 20 minutes, tweeting consistently is critical. One of the best ways to get more attention on Twitter is to experiment with asking questions. People have a natural instinct to look for an answer whenever they are confronted with a question, so asking a question is a great way to generate engagement - and thus nurture leads. You can share your latest blog post on Twitter, for example, then when someone clicks through, capture their email address with a great offer.
  5. 5. Use Direct Message Cards 03 twitter marketing Twitter's Direct Message Cards you need to be a Twitter Advertiser - i.e. you must have input your credit card information. Twitter's effort to move away from lead generation campaigns and encourage advertisers to keep using Twitter - and they can be particularly effective some niches, including the B2B sector.
  6. 6. Engage with Your Promoters 04 RETWEET MOST TWEETS PROMOTING MY ARTICLES, WHICH HELPS THOSE SHARES TO SPREAD EVEN FURTHER. WHENEVER SOMEONE SHARES YOUR CONTENT VIA TWEET, GO AHEAD AND LIKE, RETWEET, THANK THEM FOR DOING SO. HELPS MY PROMOTERS GENERATE MORE INTERACTIONS AND FOLLOWERS, WHICH IN TURN, INCREASES MY REACH AGAIN, WHENEVER THEY RE-SHARE MY LINK.
  7. 7. Tweak Your Landing Page 05 Twitter will bring in some clicks, but your landing pages will dictate whether these clicks become leads. Once you add their unique code, sit back and watch the bot engage your site visitors. You can also edit the bot's messages and links if you want it to direct your site visitors to specific pages. There's a range of ways to use Twitter for lead generation, but as you can see, the key is being active and engaging, and going about your interactions in structured, targeted way where possible.
  8. 8. Getting followers 06 GETTING THE HIGHEST NUMBER OF FOLLOWERS YOU CAN SEEM LIKE A GOOD GOAL TO AIM FOR AND A HELPFUL KPI TO LOOK AT, BUT THERE’S NO POINT GOING FOR HIGH FIGURES FOR THE SAKE OF IT. KEY TO GETTING FOLLOWERS AND GROWING YOUR FOLLOWING IS WHAT YOU ARE SAYING. AIM TO ALWAYS TWEET SHARABLE CONTENT. THAT MEAN TWEETS THAT TICK ONE OR ALL OF THE FOLLOWING BOXES: INSPIRATIONAL, INFORMATIVE, EDUCATIONAL, ENTERTAINING.
  9. 9. Set Up Your Lead Tracking System 07 SET AN ENDPOINT INTEGRATION, WHICH ALLOWS YOU TO TRACK YOUR LEADS FROM YOUR CARDS IN WHATEVER CRM (CUSTOMER RELATIONSHIP MANAGEMENT) SYSTEM YOU’RE USING.1 YOU DON’T WANT TO GO THROUGH ALL THE WORK OF PERFECTING A CARD ONLY TO REALIZE YOU CAN’T ORGANIZE AND FILTER THE CONTACT INFORMATION YOU’VE COLLECTED. WHEN YOU’RE DONE, TWITTER LEAD GENERATION CARDS WILL UPLOAD LEADS DIRECTLY TO YOUR DATABASE.
  10. 10. LEAD GENERATION CARD 08 TWITTER LEAD GENERATION CARDS AS A MUCH MORE CONCISE VERSION OF THE CORRESPONDING LANDING PAGE. TO ENSURE CONSISTENCY, ESTABLISH CLEAR GOALS AT THE OUTSET OF THE CAMPAIGN. WHETHER YOUR GOAL IS TO GENERATE MORE BLOG SUBSCRIBERS OR CLUB MEMBERS, OR GENERATE A TON OF LEADS FROM YOUR NEW EBOOK, MAKE SURE THIS IS REFLECTED IN BOTH THE STRATEGY AND EXECUTION OF YOUR CAMPAIGN.
  11. 11. Search for potential customers 09 twitter marketing YOU CAN FOLLOW KEYWORDS THAT ARE RELATED TO YOUR INDUSTRY OR THE SOLUTION YOU OFFER AND GET NOTIFIED EVERY TIME SOMEONE TWEETS ABOUT IT. TWEETS ADDRESSED DIRECTLY AT YOU ARE MICROSCOPIC COMPARED TO TWEETS LOOKING FOR SOMETHING OR SOMEONE LIKE YOU. PEOPLE KNOW WHAT THEY WANT, BUT THEY DON’T KNOW HOW TO ARTICULATE IT. TWITTER USER TAGS YOU DIRECTLY IN THEIR TWEET, YOU’LL GET NOTIFIED IMMEDIATELY TO RESPOND. HOWEVER, MANY PEOPLE MIGHT STILL TWEET ABOUT YOU WITHOUT TAGGING YOU, WHICH IS WHERE SEARCHING COMES INTO PLAY.
  12. 12. twitter marketing Host a contest 10 Online contests have a special place in the book of marketing. You can experiment with several types of contests, with different prizes depending on what you’re planning to do with the buzz you generate. Twitter contest is to generate buzz through tweets and retweets from your followers. You can deliberate over which idea to go with, the scale of the contest, the prize involved, and the rules, but make sure your plan exposes you to new leads.
  13. 13. Thank you! www.nupurandworld.com

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