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Mumbai Dabbawala ppt.pptx latest ppt

  1. 1. Dabbawala Mumbai’s An Entrepreneurial Success Story Presented by- Nitesh
  2. 2. Content 2 1. Hisstory of Dabbawalas. 2. Some fact 3. Dabbawalas Organisational structure 4. Service marketing concept- Dabbawals performance 5. Demand management constraints in dabbawals services 6. Services marketing mix 7. Strategies adopted for sustenance. 8. Challlenges 9. Conclusion
  3. 3. History of Dabbawala 3 • Started in 1890 by Mahadeo Havaji Bacche (Mahadeo), a migrant from North Maharashtra. • Mahadeo recruited youth from the villages neighboring Mumbai, who were involved in agricultural work. • Service started with about 100 Dabbawalas. Three tier structure: 1. Executive committee 2. Mukadams 3. Dabbawalas
  4. 4. • No use of computer technology. • Total Area Coverage: 60-70 Km. • Incentive system with “equal pay for all” • Easy coding scheme as the level of literacy is not very high. • Not even a single strike in over 100 years. • World record in best time management. • Name in “GUINESS BOOK of World Records”. 4 Some Fact
  5. 5. Dabbawala’s Organizational structure President Mukadamas Secretary 5 Governing Council Dabbawalas
  6. 6. Service Marketing Concepts 6 • Simultaneous production and consumption – Mistakes by employees visible. • GAPS Mode Dabbawala Performance • Delivering a Six Sigma performance (99.99%) =1 error in 16 million. • Expected service - Almost no gap . • Perceived service -Almost no gap.
  7. 7. Demand Management Constraint in Dabbawala’s Services 7 • Time constrain • 3 hour cycle each day. • Travel during peak hours. • Equipment constraints • Local train are the lifeline. • Cannot expand to other cities.
  8. 8. Service Marketing Mix • PRODUCT • Delivery of dabbas from home to schools/offices. • Meals can also be prepared as per customers preferences if required. • PRICE • From June 1, 2012 Standard price between Rs.500 • Rs750 per month is followed by dabbawalas throughout Mumbai 8
  9. 9. Service Marketing Mix • PLACE • Decentralized operations • Various centers in different parts of Mumbai. • PEOPLE • No. of employees:5000 • Cultural similarity-all dabbawalas belong to the same community’ • No Alcohol Drinking during business hours. • WearingWhite Cap during business hours 9
  10. 10. Service Marketing Mix • PROMOTION • Referrals from friends and relatives • Word-of-Mouth. • PHYSICAL EVIDENCE • Carrying Identity Cards • Various centers • Dabbawalas wear Gandhi caps which make them easily identifiable. 10
  11. 11. Unique Code System 11 • P: Code for Dabbawala at railway station. • BO: Borivil. • 10: Nariman Point-destination station. • 15/A/11: 15th building and 11th floor p BO 10
  12. 12. Service Marketing Mix 12 At the station , a Mukadam sorts the dabbas according to their destination and arranges the min tray/crates.The Dabbawalas take their consignments and get on the train. The dabbawalas get off their respective stations where a Mukadam re-sorts all the dabbas and the dabbas are grouped according to the area of delivery. The dabbawalas take their consignments and deliver the dabbas to each client’s office or school. Deliveries are made either by walking, using a tray , or on a bicycle The dabbawalas collect the dabbas from the clients and take them to the nearest railway station. Stage 1 Stage 2 Stage 3 Stage 4 Process
  13. 13. Strategies adopted for sustenance • Monthly meeting with the governing council to discuss various problems. • Established a welfare fund to give loans, help them in medical emergencies, for educational costs, run pilgrim rest houses, subsidize religious pilgrimages and provide facilities for important occasion like weddings etc. • Provision of charitable fund. • Income was divided equally among all members after paying for expenses like railway passes, cycles and crates. • No age bar for working as a dabbawalla. 13
  14. 14. Challenges 14 • Increasing no. of fast food joints which provide delivery facility. • Organisations give food coupons to employees. • High dependency on local train. • Next generation are not interested as rewards are low. • Low literacy in dabbawalas. • Adverse weather conditions.
  15. 15. Achievements • Documentaries made by : BBC,UTV,MTV,ZEE TV,AAJTAK,TVTODAY ,SAHARA SAMAY,STAR TV,CNBSTV 18,CNN,SONY TV,TVTOKOYO, NDTV. • World record in BestTime Management with Six Sigma rating. • Name in “GUINESS BOOK of World Record”. 1 2 3 4 5 6 15
  16. 16. • In this highly technology advanced time ‘dabbawals’ are working absolutely without technology. • They have an excellent supply chain , despite the fact that they don’t even know what it means. • Most of the people working with them are semi- literate but still they read the tiffin code correctly and deliver it. • Their attitude of competitive collaboration is equally unusual commitment, sense of work ethics and unparalleled time management system are best in place. 16 Conclusion
  17. 17. Thankyou Question? 17

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