More Related Content More from Kesava Reddy (20) Online Startups and IP1. by
Vikram Pratap Singh Thakur
Online Entrepreneur and IP Professional
Founder: CouponMinisterTM (A WatelonTM initiative!)
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2. Mistakes what start ups make.
Protectable IP elements for online
businesses.
IP on a budget.
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4. Discussing your ideas carelessly
Undermining the value of Intellectual assets,
which can be converted to IP
Not seeing the global picture
Using a brand that is generic, descriptive or
confusingly similar to others
Ignoring the difference between work made for
hire and work by independent contractor.
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6. Patents • Search engines, e-commerce systems or other technical tools
Copyrights • Creative contents such as website design, written material,
photographs, graphics, music & video
Trademarks • Business names, product names, logos, domain names
• Algorithms, ways of solving technical problems, user manuals,
Trade Secrets consumer profiles, marketing plans, supplier information, data
flow charts, logic flow carts, source code, etc.
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8. Trademarks & Domain names
Copyrights
Patents & Trade secrets
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9. Registration not mandatory – Use in business
important
Company registration & trademark
registration are not same
Having a domain name doesn’t give you the
right of using it as trademark
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10. Invented / Coined – Kodak, Watelon, Google
Arbitrary – Apple, Orange
Suggestive - CouponMinister , Babydry
Descriptive - BigBazaar
Generic – Escalator, Aspirin
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11. POC - File your
Buy the
trademark
Decide the type Check if domains – at Day 1 - Use TM
Search on Perform a application &
of trademark .com, .net, .info least .com & .in notices in
google, yahoo, trademark Purchase other
for your ,.org are recommended business
bing, etc. search top level
business available for Indian communication
domains like
businesses
.org, .net, .info.
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12. Registration not mandatory
Copyright exists once idea is expressed in
tangible form
Use copyright notices on website
Content on the website
Look and feel of the website
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13. Technology differentiator – Patent is
recommended
Filing is necessary for protection
File before launch
Hire an expert (highly recommended)
Bootstrapping strategies
File provisional first
Prepare using DIY guides – Get an expert to
review
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14. Consider maintaining as trade secrets
Can be maintained indefinitely
Not patentable
Lower costs than patents / short technology life
span
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16. Copying is common
Copyright risks
Write in your own words
Get legal expert ultimately
Correct Interpretation
Help in coverage
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17. Essential (No exceptions)
IP ownership & confidentiality clauses
▪ NDA
▪ Employment agreements
▪ Vendor agreements
© 2013 Watelon, All rights reserved.