Omni Scire Ltd is a Rwandan company that plans to develop content-based websites like youth2day.com to generate advertising revenue. It will also run a classified listings service called youth2daybay.com. The company was founded in 2015 by 20 students but its initial website expired due to lack of funds. It now plans to partner with a successful classified listings company for expertise and funding in exchange for ownership. The total startup costs are estimated to be RWF 2,770,000 which will come from shareholder contributions. The business plan outlines targets markets, products, management structure, and 3-year financial projections with revenue increasing annually and profitability achieved in years 2 and 3.

1. OMNI SCIRE LTD
Business Plan
< profit-oriented websites’ development in Rwanda>
March 26th
, 2016
Good business leaders create a vision,
articulate the vision,
passionately own the vision,
and relentlessly drive it to completion.
-Jack Welch

2. Executive Summary
Omni Scire Ltd is a Limited Liability Company organized under partnership of 20 students in 2015. Omni Scire Ltd once
implemented will be located in Rwanda, NYARUGENGE District, Nyarugenge Sector, in Nyarugenge Campus. The new
fundamental business model for Omni Scire Ltd is to develop a content-based website youth2day.com with the aim of
generating revenues through advertising and work hand in hand with a light equipment listing service on eBay Motors and
build a comprehensive network of linked websites that deliver increased sales and exposure. The ultimate goal is to build
youth2daybay.com into the leading classified listing service in this local light equipment market. The best way to achieve
this goal is to provide the most views per listing of any service.
Omni Scire was founded in February 2015. After an initial one year software development period, youth2day.com domain
name expired and the company declined due insufficient funds required operating the company. Currently, the core business
model consists of developing youth2day.com and recurring monthly revenue from a membership fee charged to light duty
truck dealers generated through youth2daybay.com. This membership fee allows access to a private e-community of like
dealers who utilize this industry-specific software to buy and sell wholesale equipment online.
In September, 2015, a proposed merger was discussed between Omni Scire, Mr. Y Anita and Mr. Z Benevola. The purpose
of this discussion was to analyze the benefits Omni Scire would receive from a consulting arrangement with them. Mr. Y
and Mr. Z founded Company X in early 2009. Company X became the most successful listing service for eBay Motors,
capturing over 21% of their total automotive listings in their brief history. Company X agreed to sell their company to eBay
Corporation in January 2016 returning over 800% return to their original investors. Their success and expertise in eBay
Motors and Search Engine technology are ideal compliments as Omni Scire turns its focus to this similar business model
and that these can lead youth2day.com to an authoritative source of free information, products and services on the web
worldwide. Company X has agreed to contribute capital, business and technical consulting, along with a venture capital
pool, in exchange for 15% ownership in Omni Scire Ltd.
Omni Scire will focus on four key markets to sell our online classified advertising solutions to:
 Learners
 Fleets
 Financial Institutions
 Individual Owners
 Light Truck Dealers
 etc

3. Omni Scire will generate immediate leads and sales by leveraging eBay Motors' massive marketplace and other multi-
channel linked websites.
We are convinced that the major reason of coming in this market is due to a Limited and inefficiency services provided by
the already existing similar businesses. As a young and a fresh business location, with a relatively high number of
Learners/potential customers, this have been presenting challenges to quality of services offered. We have come up with an
idea to bring a combination of different services all of them in one prominent location with branches set at every Campus in
a comparison to what is currently available.
The total cost to start up this business will be RWF 2,770,000 seen that this is a huge amount of money the partnership
cannot afford by ourselves, and that this will take time to meet the necessarily required fees for start up. However, we feel
that we are not entirely alone; we hope to receive grants and supports from friends, Government, Partners, etc. Bank’s loan
is never necessary before 3 years of activities. The success of this business is determined by its ability to offer enough free
products such that the websites generate enough traffic to result in substantial advertising revenue.
1.1. Concept Description
The purpose of Omni Scire Ltd is to establish one content based website in hand with one classified ads website for the
purpose of generating revenues through advertising. Youth2day.com will develop a community of users by offering value-
based content free of charge. Content will vary from political, sport, entertainment, economic, educational and love news
and stories and will offer free Rwandan and international news, opportunities, computer lessons such as tutorials, English
lesson...
youth2daybay.com will list service on eBay Motors and build a comprehensive network of linked websites that deliver
increased sales and exposure. These websites will be run under 5 principals with 2 years mandate.
1.2. Opportunity/Need
The market size for home and students products and services such is virtually unlimited. In dealing with items which most
people have in their homes, we are allowing for large growth over time. Our most important group of customers are Dealer
Principals and Sales Managers within the Light Truck organizations. Our market share growth will be limited by two
factors; market demand, and our ability to provide a high level of services to our customers.
1.3. Product and services
In order to conserve funds, where possible we will be producing our products and services in-house. In areas where we
have limited skills, or where it can be performed more efficiently elsewhere we will outsource to freelancers.
 Updating news website: will be done on the field, typing on computers and update on internet by skilled
journalists.
 Website Development and Updates: with us and outside hosters.
 Search Engine Optimization (SEO). All SEO activities will be performed in-house except for link building.
Link building will be outsourced through outside hosters.
 Document Templates. All document templates will be developed in-house.
 Articles. All articles will be developed in-house.
 Listings of services in this local light equipment market

4. 1.4. Target market
The majority of University learners are using Computers increasingly; the use of broadband Networks is increasingly in
Rwanda. We need to profit these new technologies to develop a community of users by offering value-based content free of
charge. While they are open to new sources on the most part, they are looking for immediate return on their investment.
Youth2daybay will generate immediate leads and sales by leveraging eBay Motors' massive marketplace and other multi-
channel linked websites.
As the business grows, there is no geographic advantage to locating it at one location over another. This is because the
business is a completely online business with no requirements to be tied to a specific physical location. As such, it can be
managed and operated from any global location.
Our primary method of gaining new customers for wholesale sales will be through trade shows. A secondary method to
gain new customers is through magazine classified advertising, networking, word of mouth, charity associations, and local
chamber of commerce. The primary method to gain new retail customers will be through the Internet using retail sites such
as Amazon, Yahoo, and eBay, along with using search engines leading potential customers back to our web site.
1.5. Benefits
Our website Youth2day.com will develop a community of users by offering value-based content free of charge. Content
will vary from political, sport, entertainment, economic, educational and love news and stories and will offer free Rwandan
and international news, opportunities, computer lessons such as tutorials, English lesson...
1.6. Competitive advantage
There are a limited number of websites which have similar contents (www.inyarwanda.com, www.igihe.com,
www.tohoza.com, ), Content based websites is still at its infancy; this is a growing field in profiting from the Internet.
Though ICT is a growing domain in our country, Academic research projects will be highly recognized and developed. This
will enable us to gain confidence of learners and attract more traffic.
1.7. Management
The management team consists of the 5 Directors assisted by their Secretaries with 2 years mandate. President or General
director, Director of Finance, Director of Marketing, Director of Information Technology and Director of Operations.
 The President is responsible for overseeing the overall operation of the company. The President ensures
that the company’s vision is pursued, that goals are set and followed and the company’s strategy is followed. The
President reviews the Business Plan periodically to confirm that the plan is current, still applies to the company’s
needs, and that the company is following the plan.
 The Director of Finance Will be responsible for all money transactions made in business, responsible for
maintaining all financial records, ensuring that the company complies with all tax laws and provides financial
reports to management team.
 The Director of Marketing is responsible for the marketing products and services. Marketing includes product
development, creating and distributing of new one, link building and any other marketing needs that arise.
 Director of Information Technology (IT) is responsible for developing and maintaining all IT systems including
websites, desktop/laptop computers, applications, search engine optimisation (SEO), mass media communications.
 The Director of Operations will be responsible for the day to day operations of the business. This includes ensuring
that inquiries are answered, content is maintained on the websites and the overall operations of the business continue
in an organized and proficient manner.

5. 1.8. Profitability
The main purpose of the business is to grow the spirit of writing,
students ‘works for professional recognition. We want to own our research discoveries.
Omni Scire Limited websites will generate revenues through advertisements. This section identifies the adverti
along with an estimate of the annual revenues generated by each advertising source. As the business grows, we will adopt
newly online money-generating methods.
1.9. Funding
The company will be funded by a start-up fee of
individual’s contribution will be RWF 15,000 and renewable after 3 months until the required operating fees met. The costs
associated with the start-up of the business are listed below in Figure 10.1, Start
Item
Online business registration
Register and renew Internet Domain Names (2
years)
QuickBooks Accounting Softwares
Web Hosting
Website Design Services
Link Building
Program: tutorials
Marketing on posters in 6 campuses
Marketing on social media
Business cards
Radio marketing
Tickets
Rent of Headquarters offices
TOTAL
The main purpose of the business is to grow the spirit of writing, reading, building profiles online, and publishing Rwandan
students ‘works for professional recognition. We want to own our research discoveries.
Omni Scire Limited websites will generate revenues through advertisements. This section identifies the adverti
along with an estimate of the annual revenues generated by each advertising source. As the business grows, we will adopt
up fee of RWF 2,770,000 from the shareholders contribution and partners. The
individual’s contribution will be RWF 15,000 and renewable after 3 months until the required operating fees met. The costs
up of the business are listed below in Figure 10.1, Start-up Budget.
Category Cost Comment
Legal RWF 10,000 Already done
Register and renew Internet Domain Names (2 Marketing RWF 180,000
About 2 Domain names
Software RWF240,000 3 softwares
Web Hosting RWF 360,000 Web Hosting companies
Web Hosting RWF 300,000 webservers
Marketing RWF120,000
IT RWF 450,000
Marketing RWF 300,000
Marketing RF500,000 Use of foreign currencies
Marketing RWF 120,000
Marketing RWF 100,000
Initial RWF 150,000
Initial RWF 800,000
RWF
2,770,000
reading, building profiles online, and publishing Rwandan
Omni Scire Limited websites will generate revenues through advertisements. This section identifies the advertising sources
along with an estimate of the annual revenues generated by each advertising source. As the business grows, we will adopt
shareholders contribution and partners. The
individual’s contribution will be RWF 15,000 and renewable after 3 months until the required operating fees met. The costs
Comment
Already done
About 2 Domain names
3 softwares
Web Hosting companies
webservers
Use of foreign currencies

6. 2.0. SWOT ANALYSIS
2.1. Strength
 The directors of the business have a combined total of 2 years of experience in website development and generating
traffic (HTML Coding, Website Design, SEO, Link Building and Article Writing and Distribution).
 We have the strongest team ever exist in website management and updating in Rwanda composed of strong and
motivated person in all domains.
 We have people in all corners of the country so that important information will be adequate and shared all over the
country as well as worldwide.
 We have people in many domains: medicine, business, journalism, Agriculture as well as Technology.
2.2. Weaknesses
 Funding was limited for the start-up.
 We are assigned a major duty to accomplish, which is studying.
2.3. Opportunities
 There are a limited number of websites which have similar content.
 Content based websites is still at its infancy; this is a growing field in profiting from the Internet.
 ICT is a growing domain in our country.
 Students want a communication medium where they can actively participate and deliver their work.
2.4. Threats
 Larger and better funded companies can duplicate our products and services easily.
3.0. INCOME STATEMENT
Income Statement
Projection Year ending Year ending Year ending
Year 1 2 3
Revenue (Rwf) RWF 3,020,000.00 RWF 5,800,000.00 RWF 6,000,000.00
COGS RWF 2,770,000.00 RWF 500,000.00 RWF 650,000.00
Gross Profit RWF 250,000.00 RWF 5,300,000.00 RWF 5,350,000.00
Gross Profit Margin 8.278% 91.379% 89.167%
Operating costs
Staff RWF 813,000.00 RWF 2,690,000.00 RWF 2,707,500.00
Rent RWF 800,000.00 RWF 850,000.00 RWF 900,000.00
Transportation RWF 150,000.00 RWF 170,000.00 RWF 200,000.00
Other SG&A RWF 500,000.00 RWF 650,000.00 RWF 80,000.00
Total operating expenses RWF 2,263,000.00 RWF 4,360,000.00 RWF 3,887,500.00
EBITDA RWF 757,000.00 RWF 1,440,000.00 RWF 2,112,500.00