No Elevators Day is an open activation event organised by the International Sport and Culture Association (ISCA), a global umbrella association for organisations working within the field of sport for all, recreational sports and physical activity. Established in 1995, ISCA works with more than 260 member organisations, international NGOs and public and private stakeholders to create a network of physical activity promoters and specific actions that get citizens moving. With over 40 million individual members from 89 countries on five continents, ISCA’s members represent a diverse group of people active within grassroots sport, youth and cultural activities. In 2012, ISCA launched the NowWeMOVE campaign with an overall objective to raise awareness of the benefits of sport and physical activity among citizens, to promote opportunities to be active, and to enable sustainable and innovative capacity building for providers of physical activity initiatives. Its activities have helped millions of people to “find their move”. No Elevators Day is a worldwide event that shares how people use the stairs instead of elevators and escalators as a fun and healthy way to add some physical activity to their day. We invite you to celebrate the 7th edition of No Elevators Day and we encourage you to think of the stairs as an appealing, fun and useful tool to #FindYourMOVE and join us to spread the word and invite people to share their ideas on how to #UseTheStairs. So, how you can join in on 28 April 2021? It’s easy! Simply use the stairs to #FindYourMOVE and share your moves with us in pictures and/or videos with the two campaign hashtags #UseTheStairs and #NoElevatorsDay. The Communication Guide will help you to promote and speak about your #NoelevatorsDay online and offline. Be a role model and demonstrate that being physically active is as easy as taking the stairs and encourage people to join in.

1. COMMUNICATIONS GUIDE

2. #UseTheStairs
EVERY STEP
COUNTS!
> Overview
> Whythisguide
> BasicProcess
> Potential Supporters
> InvolvingInfluencers
> Whythisguide
> Resources
> Howto promoteNo Elevators Day
Before, during and after
> TalkaboutNo Elevators Day on
Facebook, Twitter, Instagram and LinkedIn
Table of contents

3. By joiningin - or stepping up for the cause of movement - as an organiser of a
No Elevators Day event, you will be involved in a global volunteering
celebration that encourages people to climb awayfromsedentary behaviour
andto step into a healthylifeby being activeat anymomentduringthe day.
Because doing some physical activity is better than doing none.
It is important to highlight the fact that the sizeand dimension of your No
Elevators Day event totally dependson yourneeds andambitions, andcan
range from simply taking the stairs and sharing your photo on social media to
organising a flagship event in an iconic building in your city, with press and
local celebrities in attendance.
OVERVIEW

4. Promote and speak about #NoElevatorsDay online and offline: #BeActive on social
media, create and share your event, give reasons for people to climb the stairs,
invite your friends and colleagues, etc.
Be a Role Model and demonstrate that being physically active is as easy as taking
the stairs and encourage peopleto join!
This communications guide will give you inspiration for promoting your event and
the associated campaign in a creative way. Get new partners on board, reach
more people and connect your efforts to a bigger movement that is fighting the
physical inactivity crisis. Generate positive PR and visibility for your organisation or
your needs, and involve opinion leaders in what you do.
WHY THIS GUIDE

5. no-elevators-day.nowwemove.com
• Choose the most appropriate place around you, thinking of the
stairs as an appealing, fun and useful tool.
• Organise your No Elevators Day activity/activities for 28.04.21 or
within the same week.
• Become part of our social media community.
• Make sure you are permitted to make the activity.
• Register your event
• Share a picture and/or video on social media (story or post) with
the hashtags #NoElevatorsDay #UseTheStairs and your location
• Share our call with your friends, colleagues and family!
BASIC PROCESS

6. no-elevators-day.nowwemove.com
#UseTheStairs
EVERY STEP
COUNTS!
POTENTIAL SUPPORTERS
MAP your potential supporters!
THINK about their audience and other synergies! Are they already following you and
vice versa? How can they help you to promote your No Elevators Day event?
GET CONNECTED with the global No Elevators Day event!
DEFINE what you need from your supporters. Sharing your initiative? Support for
the No Elevators Day campaign? Coverage of your event on their channels?
What can you OFFER themin exchange?
> More visibility and a connectionto a global campaign with thousands of
participants.
> Their logos on your No Elevators Day Resources.

7. INVOLVING INFLUENCERS
MAPinfluencers in your social media channels: Do you already have their contact details?
Who is their audience? What do they specialise in? How can they help you promote your
#NoElevatorsDay event?
DEFINEwhat you are expecting from your collaboration: To promote your #NoElevatorsDay
event? To raise awareness about the health benefits of taking the stairs? To encourage
more people to join your No Elevators Day event and therefore increase it's impact?
REACHINGinfluencerson social media is easier if you are both from the same country.
They can be athletes, ambassadors of physical activity on social media, companiesyou are
working with, partners, people with a large audience,stair-taking enthusiasts...
The selected influencers will be more keen to join the cause if it’s easy for them: access to a place with
stairs, being active already in this area, etc.

8. RESOURCES
Download No Elevators Day Promotion
Materials from the No Elevators Day website
It includes:
• Social Media Resources
• Email Signatures
• Event covers
• Poster templates
• And, more!

9. EVERY
MOVE COUNTS!
Even if you only climb the stairs with your colleagues and share a photo on
your social media, you are playing an important role in spreading the message

10. no-elevators-day.nowwemove.com
DOWNLOADour free resources, get inspired and translate the message according
to your needs. Use ORANGE as THE colour!
MAP YOUR PARTNERS (schools, universities, sports associations,influencers,
companies, and others).
BECOMEPARTOF OUR SOCIAL MEDIACOMMUNITY,join the Facebook Group and
RE-SHARE updates about #NoElevatorsDay
REGISTER your event on the official No Elevators Day website and make it visible.
ANNOUNCE your event, TAG your friends, encourage and inspire people in your
network to participated (call for promotion and action)
PROVIDEthe date and locationof your event, the actions that are to take place and
facts about stair climbing to GET people excited by showing how easy it is to take
the first step
Remind your community that No Elevators Day is coming!
HOW
TO
PROMOTE
BEFORE

11. no-elevators-day.nowwemove.com
HOW
TO
PROMOTE
DURING REMINDyour community that No Elevators Day is coming! (1 week/1 day
before... and on D-day!)
SHARE pictures, videos or GIFs of your
event/participants/impressions/backstage on your social media channels. We
will share selected posts with our communities.
EXPLAIN what actions you have planned for the day.
ORGANISE challenges on your event/social media channels.How many
stairs/steps can you climb in one minute?
INVITE your participants to share pictures as proof!
HIGHLIGHTthe positive reactions of people taking part of the initiative on the
day.
USE motivationalcards and posters to remind people how easy it is to take the
first step towards a healthier lifestyle!

12. no-elevators-day.nowwemove.com
HOW
TO
PROMOTE
DURING
MENTIONa @RelatedOrganisation (e.g. Ministry of Health, etc.) that would be
interested to know that taking the stairs is your creative way to help defuse the
inactivity bomb.
MAKE A LIVE VIDEO and FEEDof your social media stories, with your
friends/participants/ volunteers taking the stairs.
ALWAYS USE #NoElevatorsDayand #UseTheStairs.
Let’s CREATE A BUZZ!

13. no-elevators-day.nowwemove.com
HOW
TO
PROMOTE
AFTER
THANK people for their participation/support and invite them to continue to
take the stairs.
MENTIONyour partners!
PUBLISH a short summary of your event with pictures/videos and numbers
(how many people have participated, how many steps have been climbed,
funny stories, etc.).
> > > THE SOONER AFTER THE EVENT, THE BETTER!

14. EMPHASIS ON INFORMATIONAND ENGAGEMENT
• On the 28 April, we #UseTheStairs to step towards a healthier and more active lifestyle. Join us on #NoElevatorsDay.
• Do you work in a busy office building? Or encounter elevators at your university or another space? Opportunities to
participate in #NoElevatorsDay are all around you – Find out how you can join in on 28 April 2021.
• In our modern societies, technology has made it easier for us to stand still. Health problems caused by sedentary
behaviour are now making us rethink our lifestyles. The way we spend our days needs to change. Join #NoElevatorsDay
to tackle the inactivity crisis!
Key messages for FACEBOOK

15. EMPHASIS ON CALL TO ACTION
• #UseTheStairs towards a healthier/happier/active/calmeryou.
• Push yourself, not the button.
• There is no elevator to success - #UseTheStairs.Take that first step today on #NoElevatorsDay
• Small steps make big differences. I/we #UseTheStairson #NoElevatorsDay.Join us!
• Taking the stairs gives you a lift towards a happier you.
• The entire world is climbing the stairs on #NoElevatorsDay.How many stairs have you climbedtoday? #UseTheStairs
Key messages for TWITTER

16. EMPHASIS ON INFORMATIONAND ENGAGEMENT
• #UseTheStairs towards a healthier/happier/active/calmeryou.
• Push yourself, not the button.
• Join us on 28 April 2021 for #NoElevatorsDayand step up for the cause of movement.
• Small steps make big differences. I/we #UseTheStairson #NoElevatorsDay.Join us!
• Taking the stairs gives you a lift towards a happier you.
• I #UseTheStairson #NoElevatorsDay because …
• Take the first step towards a calmer you.
• We are all going to climb the stairs for our well-beingon #NoElevatorsDay join us!
Key messages for INSTAGRAM

17. EMPHASIS ON INFORMATION
• #NoElevatorsDayis all about discovering new perspectives on physical activity: climbing stairs is one of the easiest ways to transform
our busy work days from passive to active. #UseTheStairs.
• #NoElevatorsDayhas been created to highlighta simple way for busy people to add physical activity to their day: #UseTheStairs
instead of the elevator. How active is your company?
• By joining in, or organising your own #NoElevatorsDayactivity on 28 April, you will be involved in an international movementthat shows
how easy it is to get moving.
• How could your organisation motivate its employeesto become more active? Check out #NoElevatorsDay.
Key messages for LINKEDIN

18. LET'S STEP UP FOR THE
CAUSE OF MOVEMENT!