21. This tells a story,
and stories are
easier to
remember.
22. WHY COULD THIS BE MEMORABLE?
What
 will
 it
 take
 before
Â
we
 respect
 the
 planet?
Â
23. What
 will
 it
 take
 before
Â
we
 respect
 the
 planet?
Â
This brings relevance
into the real world.
People remember
information that is
relevant.
24. HOW TO BE MEMORABLE
QUICK RECAP
Visually simplify
Exaggerate
Have them say it
Tell stories
Be relevant
25. HOW TO BE MEMORABLE
Evoke emotion
Use contrast
Spark mental pictures
Use the unusual
Be shocking and visual
Visually simplify
Exaggerate
Have them say it
Tell stories
Be relevant
26. ABOUT THE AUTHORS
BRUCE KASANOFF
How to do well by doing good
www.Kasanoff.com
Dr. CARMEN SIMON
The science of memorable presentations
www.reximedia.com