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( B E T T E R ) DO GOOD Ma# Brooks/Noun Project
DO YOU HAVE AN IDEA HOW TO… Feed one million starving children? Fund an after-school program? Get your family to v...
The people with the biggest hearts often have the toughest time understanding why everyone else does not care as much as...
The truth is, everyone else does NOT care as much as you do because YOU ARE SPECIAL
Don’t get discouraged. Just get better at selling your ideas.
HERE ARE 4 WAYS TO DO GOOD...BETTER
CREATE ANTICIPATION
Like this…
Make people wonder what will happen next…
BE PROVOCATIVE
Many social entrepreneurs are wasting their time, because they can’t sell their ideas effectively.
ASK QUESTIONS
COULD YOU ATTRACT A CROWD BY SILENTLY SITTING IN A CHAIR?
Marina Abramović did, at the MoMA in NYC.
Marina’s exhibit posed a LOT of questions. Many people cried while sitting with Marina. Is it “art” to sit in a chair ...
Marina’s exhibit highlights a vitally important lesson: When you ask a question, pause to give others time to consider...
ADD SURPRISE, CONFLICT OR TENSION
MOST COMMUNICATION DECAYS INTO PREDICTABLE PATTERNS. TO AVOID THIS, USE SURPRISE, CONFLICT, OR TENSION
These tactics focus your audience’s attention.
They increase the odds other people will care about your idea.
You don’t have to be an artist to do this. There are SO MANY cool tools available to get attention.
...AND ATTENTION PAVES THE WAY TO MEMORY
Focus their attention on what’s important. People remember just 10% of what you tell them... Even if you are trying to s...
So stick to 4 points, or less
The birth of a new idea is always hard.
DO GOOD… BETTER CREATE ANTICIPATION BE PROVOCATIVE ASK QUESTIONS ADD SURPRISE, CONFLICT OR TENSION
What do we want you to remember?
We’ll give you a second…
DO GOOD… BETTER CREATE ANTICIPATION BE PROVOCATIVE ASK QUESTIONS ADD SURPRISE, CONFLICT OR TENSION
ABOUT THE AUTHORS BRUCE KASANOFF How to do well by doing good Kasanoff.com Dr. CARMEN SIMON The science of memorable ...
AND START THE PROCESS ALL OVER AGAIN BE PROVOCATIVE…
DO GOOD (Better)
DO GOOD (Better)
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23. Nov 2014

DO GOOD (Better)

Communication and presentation tips for do-gooders, created by Dr. Carmen Simon and Bruce Kasanoff. Learn more at http://www.memzy.com/ and http://kasanoff.com/

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DO GOOD (Better)

  1. ( B E T T E R ) DO GOOD Ma# Brooks/Noun Project
  2. DO YOU HAVE AN IDEA HOW TO… Feed one million starving children? Fund an after-school program? Get your family to volunteer on the weekend? DW/Noun Project Stephen Borengasser/Noun Project
  3. The people with the biggest hearts often have the toughest time understanding why everyone else does not care as much as them
  4. The truth is, everyone else does NOT care as much as you do because YOU ARE SPECIAL
  5. Don’t get discouraged. Just get better at selling your ideas.
  6. HERE ARE 4 WAYS TO DO GOOD...BETTER
  7. CREATE ANTICIPATION
  8. Like this…
  9. Make people wonder what will happen next…
  10. BE PROVOCATIVE
  11. Many social entrepreneurs are wasting their time, because they can’t sell their ideas effectively.
  12. ASK QUESTIONS
  13. COULD YOU ATTRACT A CROWD BY SILENTLY SITTING IN A CHAIR?
  14. Marina Abramović did, at the MoMA in NYC.
  15. Marina’s exhibit posed a LOT of questions. Many people cried while sitting with Marina. Is it “art” to sit in a chair and just pay attention to another person? How lonely are we? What does “attention” mean?
  16. Marina’s exhibit highlights a vitally important lesson: When you ask a question, pause to give others time to consider it.
  17. ADD SURPRISE, CONFLICT OR TENSION
  18. MOST COMMUNICATION DECAYS INTO PREDICTABLE PATTERNS. TO AVOID THIS, USE SURPRISE, CONFLICT, OR TENSION
  19. These tactics focus your audience’s attention.
  20. They increase the odds other people will care about your idea.
  21. You don’t have to be an artist to do this. There are SO MANY cool tools available to get attention.
  22. ...AND ATTENTION PAVES THE WAY TO MEMORY
  23. Focus their attention on what’s important. People remember just 10% of what you tell them... Even if you are trying to save the world.
  24. So stick to 4 points, or less
  25. The birth of a new idea is always hard.
  26. DO GOOD… BETTER CREATE ANTICIPATION BE PROVOCATIVE ASK QUESTIONS ADD SURPRISE, CONFLICT OR TENSION
  27. What do we want you to remember?
  28. We’ll give you a second…
  29. DO GOOD… BETTER CREATE ANTICIPATION BE PROVOCATIVE ASK QUESTIONS ADD SURPRISE, CONFLICT OR TENSION
  30. ABOUT THE AUTHORS BRUCE KASANOFF How to do well by doing good Kasanoff.com Dr. CARMEN SIMON The science of memorable presentations RexiMedia.com All photographs by Carolina Miranda (C-Monster/Flickr)
  31. AND START THE PROCESS ALL OVER AGAIN BE PROVOCATIVE…

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