1. A FRAMEWORK for MARKETING MANAGEMENT Kotler Keller Chapter 1 Defining Marketing for the 21 st Century

3. What Is Marketing? 1- Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders

4. What Is Marketing Management? 1- Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

14. Societal Marketing Concept 1- An organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfaction more effectively and efficiently than competitors in a way that preserves or enhances the well-being of both consumer and society