簡報美學（20160121 於鴻海內湖總部）

AESTHETIC
MARKETING,
系列課程
簡報
美學
In Presentation
Aesthetics

WE
PRESENT
FREQUENTLY
我們常需做
簡報

Getting
No Point
全都
重要

Lack of
Creativity
缺乏
亮點

認知
落差
知識
落差
手法
落差

基礎技巧外顯能力內容功力

商業簡報製作關鍵要素

說明簡介解決方案例行報告

告知
what
說服
agree
your what
改變
help
your what

Empathy
感動
Comprehension
理解

Comprehension
理解
Appeal
吸引

3 FACTORS FOR
COOL/AWESOME
PRESENATATION
又酷又讚的簡報
都具備
大要素3

首先要能
凝聚觀眾的
目光 EYE-CATCHING

再來要能
一目瞭然的
表達
HIT THE POINT

最後要讓
簡報變得超
有趣AMUSING

簡報內容
製作趨勢
S L I D E
T R E N D

C O N T E N T
V I S U A L
視覺化內容

F E W E R
少字
W O R D S
M O R E
多圖
I M A G E S

E V O L U T I O N
T E M P L A T E
版型進化

LET IMAGES TELL YOU STORIES
R U L E S
B R E A K
打破窠臼

滿版圖片
B I G & F U L L
I M A G E S

較大字型
L A R G E R
F O N T S I Z E

留空
S P A C E
R E S E R V E

Back to 1984
有意涵的背景
I M A G E R Y
B A C K G R O U N D

D E S I G N
F L A T
扁平化設計

P L A N E
I C O N S
平面圖示

HELVETICA
HELVETICA NEUE
TRAJAN
CENTURY GOTHIC
FUTURA
仿宋圓體
黑體
ZAPFINO
COPPERPLATE GOTHIC
COURIER NEW
隸書
楷書 SQUARE 721
TIMES NEW ROMAN
VERDANA
ROCKWELL
S E L E C T E D
F O N T S
字型變化

F I L T E R E D
P H O T O S
濾鏡

A T T R A C T I V E
I N F O G R A P H I C S
資訊圖表引力

Common among adults
aged between
55
35
80Americans will have LBP at least once in their lives
60
in 80% Americans will have LBP again after treatments
Largest & common cause of
work-related absence
in UK & US respectively
2B USD yearly cost lost in US
E L E M E N T S
I N T E R E S T I N G
趣味性元素

感性
情境舖陳
理性
訊息重點
呈現
視覺溝通

VISUALI
ZATION
MAP
字體色彩
模版
文字
圖像
圖示
圖表
強調
工具

WAYS TO CONSTRUCT THE NARRATIVE

故事化
STORYTELLING
故事架構
STRUCTURE
情境舖陳
SCENARIO
+

5SECTIONS
段論
T O S T R U C T U R E Y O U R
P R E S E N T A T I O N

7STEPS
TO START YOUR NARRATIVE

BULLET POINTS
TRANSFORM YOUR TEXT CONTENTS
KILLING ME SOFTLY WITH HIS…
VIA MAGICALWAY

HAVEYOU EVER EXPERIENCED…
簡報
經驗

THE MORE
BULLET POINTS
THEY PUT
愈多
條列

THE LESS
ATTENTION
YOU PAY
愈少
關注

FINALLY,
THE PRESENTATION
IS KILLED SOFTLY
BY BULLET POINTS 幫這
簡報
送終

BECAUSE OF BULLET POINTS
• CALLOUS
• UNFEELING
• COLD-BLOODED
• UNEMPATHIC
因為這些
冷酷無情
小點點

HOW TO KEEP OUR EYES
PENED
WE NEED TO BE STIMULATED
VISUALLY RATIONALLY MENTALLY
身心靈
的刺激

AND KEEP US
EXCITED
IN EVERY SINGLE SLIDE
CLEAR & SIMPLE DIFFERENT INTERESTING
簡
異
趣

TRANSFORM THE BULLET POINTS
VIA MAGICALWAY
1 2 3
三個
魔法帽

CLEAN THEVENUE1
清理
現場

Analyze
Further Process Maps AnalysisN
•  A few AoA-AumeEic CEocess aAalLsis Gools will allow us Go
examiAe Ghe eAGiEe CEocess foE imCEoIemeAG oCCoEGuAiGiesN
  DiscoAAecG aAalLsisN
  )aCs: Places oA Ghe As-Is CEocess maC GhaG haIe iAcomCleGe 7aGa
oE iAfoEmaGioAN
  /e7uA7aAcies: Places oA Ghe As-Is CEocess maC wheEe GhiA:s aEe
EeCeaGe7 (EewoEk looC N
  UAcleaE EeDuiEemeAGs: IAcomCleGe cusGomeE iAfoEmaGioAN
  CoAflicGiA: objecGiIes: (xamCle: fasGeE/cheaCeEN
  UAcleaE haA7-offs: Look foE cEoss-fuAcGioAal bEeak7owAN
  -oA-Value A77 AAalLsisN
  Value-A77iA: AcGiIiGLN
  SomeGhiA: chaA:es M iACuGs aEe GEaAsfoEme7 iAGo ouGCuGsN
  The ouGCuG musG be Ei:hG Ghe fiEsG GimeN
  The cusGomeE musG be williA: Go CaL foE Ghe acGiIiGLN
  7 Mu7aN
  CLcle Gime aAalLsisN
EXAMPLE
A TYPICAL
1

Analyze
oE iAfoEmaGioAN
  7 Mu7aN
WIPE OUT
THE EXPLANATIONS
1

RELAYOUT SLIDES
2
重新
佈局

UNDER 5MESSAGES PER SLIDE
Analyse
Further Process Maps Analysis
Disconnect analysis
Non-Value add analysis
Cycle time analysis
Gaps
Redundancies
Unclear requirements
Conflicting objectives
Unclear hand-offs
Disconnect analysis
Analyze
oE iAfoEmaGioAN
  7 Mu7aN
Non-value add analysis
Identify The Value-Adding Activity
Something Changes
Right in The 1st Time
Customer Will Pay
7 Muda
ARRANGE
YOUR CONTENTS
2

CHEMISTRY IT3
A SHARING IN MY SLIDESHARE POST
PLAY! YOU CAN HAVE A LOT OF FUN!
化學
反應

Analyze -
Further Process
Maps Analysis
Disconnect Analysis
Non-Value Add Analysis
Cycle Time Analysis
SUPER EASY WAY 1
APPLY
LAYOUT + SHAPE + TYPOGRAPHY + COLOR
ON TEXT BASE
3

DISCONNECT
ANALYSIS
SUPER EASY WAY 2
APPLY
PHOTO + LAYOUT + SHAPE + TYPOGRAPHY + COLOR
ON TEXT BASE
Gaps
Redundancies
Unclear
Requirements
Conﬂicting
Objectives
Unclear
Hand-offs
3

7
SUPER EASY WAY 3
APPLY
ICON + LAYOUT + TYPOGRAPHY + COLOR
3
Non-Value Add Analysis
7 Muda
Identify
The Value-Adding
Activity
Something
Changes
Right in
The 1st Time
Customer
Will Pay

NOW, GIVE UP BULLET POINTS
REOPENED
EYES WILL BE

CHEMISTRYON YOUR SLIDE
在你的
簡報上
來一點
BASIC
化
學
變
化

THIS IS A TITLE
•  THIS IS ITS CONTENT
•  THIS IS ITS CONTENT’S CONTENT
•  THIS IS ITS CONTENT’S CONTENT’S CONTENT
NO
CHEMISTRYWITH SINGLE ELEMENT ONLY
單一元素
難以產生
化學變化

5ELEMENTS
FOR YOU TO
PLAY
靠這五個味
來起點變化

HOW TO PLAY?
TYPOGRAPHY
SHAPE
LAYOUT: C+S+A
ICON
PICTURE
INTERACTIONS!
一定要
混搭

AT LEAST
2 ELEMENTS
APPLIED ON YOUR SLIDE
無二不成禮

CURRENT
TARGET
H
L
FORMULA
CHA
NGEYOUR
翻轉思維

LET’S
CHEMI
STRY!現學現賣

Company Proﬁle
• Goal
• Activating Your Life
• Vision
• Sincerity
• Practicality
• Gradualism
• Mission
• Innovation
• Service
• Team Work
• Integrity
• Flexibility
TRY IT

VISION
SINCERITY PRACTICALITY GRADUALISM

MISSION
INNOVATION
SERVICE
TEAM WORK
INTEGRITY
FLEXIBILITY

KEEP THEM
INTER
ACTING
一直玩
直玩一
玩一直
TO MAKE YOUR SLIDES ALIVE

BIO
LOGYASPECT
KNOWING
HOW TO
DEAL WITH
SLIDES
CLEAR &
ATTRACTIVEFROM THE

IF WE
WANT TO
KNOW MORE
ABOUT
LEAF
A
WHILE WE
HAVE SOME
CONTENTS
TO SHARE

WE MIGHT
PUT IT
UNDER A
MICRO
SCOPE
THE CONTENTS
SHOULD BE
EXTRACTED

IT TO
SEVERAL
PARTS
DIVIDE
DECOMPOSE
YOUR CONTENTS
TO SECTIONS

FOCUS ON
A PART OF IT
& GET
CLOSER
LOOK INSIDE
EACH SECTION

UNTIL YOU FIND THE
CORE
DEFINE A
CORE MESSAGE
FOR EACH
SECTION &
ARRANGE
A MESSAGE
IN A SLIDE

THE
MARVELLOUS
DISCOVERY
WE GET
ENJOY
VISUALISE
THE MESSAGE
WITH THE
SLIDE CHEMISTRY
WAY WE’VE
TALKED

RAW
DATA
BIOLOGICAL
DECOMPOSE
IT
LOOK
INSIDE
A MESSAGE
A SLIDE
VISUALISE
IT
T R A N S F O R M A T I O N

WAY TO OUR CONTENTS
BIO
LOGY
TRY

The global age-standardised point prevalence of LBP (from 0 to 100 years of age) in 2010
was estimated to be 9.4% (95% CI 9.0 to 9.8). It was higher in men (mean: 10.1%; 95% CI
9.4 to 10.7) compared with women (mean: 8.7%; 95% CI 8.2 to 9.3). The age and sex
distribution across regions was similar. DisMod-MR assumes a similar age pattern for all
regions unless there are suﬃcient data points in a region to indicate a variation from the global
age pattern. The large heterogeneity in the LBP dataset meant that there was no departure
from the default of a common age pattern. Prevalence peaked at around 80 years of age.
Age-standardised prevalence in 2010 was highest in western Europe (mean: 15.0%; 95% CI
14.1 to 16.0) followed by North Africa/Middle East (mean: 14.8%; 95% CI 13.8 to 15.9), and
lowest in the Caribbean (mean: 6.5%; 95% CI 5.6 to 7.4) followed by central Latin America
(mean: 6.6%; 95% CI 5.8 to 7.4).
LBP Prevalence
Dr Damian Hoy, University of Queensland, School of Population Health,
Herston Rd, Herston, QLD 4006, Australia
RAW DATA

was estimated to be 9.4% (95% CI 9.0 to 9.8). It was higher in men (mean: 10.1%; 95% CI
9.4 to 10.7) compared with women (mean: 8.7%; 95% CI 8.2 to 9.3).
The age and sex distribution across regions was similar. DisMod-MR assumes a similar age
pattern for all regions unless there are suﬃcient data points in a region to indicate a variation
from the global age pattern. The large heterogeneity in the LBP dataset meant that there was
no departure from the default of a common age pattern. Prevalence peaked at around 80
years of age.
Age-standardised prevalence in 2010 was highest in western Europe (mean: 15.0%; 95% CI
14.1 to 16.0) followed by North Africa/Middle East (mean: 14.8%; 95% CI 13.8 to 15.9),
and lowest in the Caribbean (mean: 6.5%; 95% CI 5.6 to 7.4) followed by central Latin
America (mean: 6.6%; 95% CI 5.8 to 7.4).
DECOMPOSE
YOUR CONTENTS
INTO SECTIONS

was estimated to be 9.4% (95% CI 9.0 to 9.8). It was higher in men (mean: 10.1%; 95%
CI 9.4 to 10.7) compared with women (mean: 8.7%; 95% CI 8.2 to 9.3).
The age and sex distribution across regions was similar. DisMod-MR assumes a similar age
pattern for all regions unless there are suﬃcient data points in a region to indicate a variation
from the global age pattern. The large heterogeneity in the LBP dataset meant that there was
no departure from the default of a common age pattern. Prevalence peaked at around 80
years of age.
Age-standardised prevalence in 2010 was highest in western Europe (mean: 15.0%;
95% CI 14.1 to 16.0) followed by North Africa/Middle East (mean: 14.8%; 95% CI 13.8
to 15.9),
and lowest in the Caribbean (mean: 6.5%; 95% CI 5.6 to 7.4) followed by central Latin
America (mean: 6.6%; 95% CI 5.8 to 7.4).
LOOK INSIDE
EACH SECTION
TO DIG OUT THE
CORE MESSAGE

HIGH:
Western Europe is 15.0%
North Africa/Middle East is 14.8% A MESSAGE
A SLIDE
The global point prevalence of LBP (from 0 to 100 years of
age) in 2010 is 9.4%
men is 10.1%, women is 8.7%
LOW:
Caribbean is6.5%
Central Latin America is 6.6%
1
2
3

in 2010
(from 0 to 100
years of age)
9.4
10.1
8.7
PREVALENCE
OF LBP
GLOBAL
VISUALISE IT

151ST
14.8
2ND
PREVALENCE
OF LBP
HIGH
DISTRIBUTION
VISUALISE IT

VISUALISE IT
6.5
6.6
1ST
2ND
PREVALENCE
OF LBP
LOW
DISTRIBUTION

BIO
LOGY
PRO
CESS
FOLLOW THE
TO DO SLIDES
D
L
A
V

美學行銷
Aesthetic Marketing
Presentation / Infographics
Coach / Analysis / Design
Perpa Hsieh
perpahsieh@gmail.com
AESTHETIC
MARKETING,
perpahsieh.wix.com/amblog

簡報美學（20160121 於鴻海內湖總部）

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簡報美學（20160121 於鴻海內湖總部）