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North Bridge Future of Cloud Computing Survey in Partnership with GigaOM Research
3RD ANNUAL SURVEY 2013
@north_bridge @futureofcloud #futurecloud
North Bridge & GigaOM Thank Our 2013 Collaborators
#FutureCloud
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#FutureCloud
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Demographics
Section 1
#FutureCloud
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“The fact that cloud vendor and user results
were consistent highlights the convergence
of provider and user needs and objectives.”
Jay Lyman, Senior Analyst
#FutureCloud
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Broadest industry survey
INCREASE
YoY
49%57
COLLABORATORS
#FutureCloud
6
855
RESPONDENTS
Largest survey yet
#FutureCloud
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“This survey provides new insights into how cloud
computing is transforming IT. In particular it shows
that businesses are using cloud computing to
outpace their competition and that, over the next
five years, hybrid cloud will become the norm. This
echoes what we hear from customers and it’s why
comprehensive, hybrid cloud solutions are core to
our strategy.”
Steven Martin, General Manager of Windows Azure
Marketing & Operations
Who took the survey?
57%
43%
VENDORS
BUSINESS USER
OR IT DECISION
MAKERS
#FutureCloud
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One-third of respondents from C-suite
#FutureCloud
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C-LEVEL BUSINESS +
MID-MGT
IT OTHER
36%
31%
21%
12%
#FutureCloud
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Cloud Strategy & Growth
Section 2
#FutureCloud
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“Demand for cloud services continues to
grow as we’ve seen traffic to our own cloud
double in the past year to more than 18
billion requests per month. We anticipate this
growth for vendors will continue to scale
upward as more enterprises look to the cloud
and open source as a powerful combination
for digital innovation and agility.“
Dries Buytaert, CTO & Founder
18 Billion
Software leads over Infrastructure and Platform
%
#FutureCloud
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Software-as-a-service is now in use in nearly two-thirds of organizations
Growth of 15% from 2012
What types of cloud computing
technologies is your
organization using today?
Cloud growth is significantly outpacing traditional software
MEDIA & ENTERTAINMENT
BIG DATA
(+ ANALYTICS)
SOCIAL, COLLABORATION
eCOMMERCE
MOBILE
#FutureCloud
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The cloud is expanding software’s reach.
How the cloud stacks up TODAY
#FutureCloud
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Software
Infrastructure
Storage
CDN
Platform
Database
25%
31%
33%
46%
66%
70%
Shows the relative “stage of
adoption” across the
broader categories of “as-
a-service” offerings
Cloud coverage will increase
#FutureCloud
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Software
Infrastructure
Storage
CDN
Platform
Database
25%
31%
33%
46%
66%
70%
0-12 mos
7%
11%
13%
11%
12%
13%
#FutureCloud
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“This year’s survey confirms what we hear from our
MSP users every day - delivering new cloud
services is overly complex and costly – which
ultimately impact SLA’s. To help accelerate
adoption of new cloud based applications to
enhance both business agility and resiliency, it's
clear providers need to adopt solutions that
prevent vendor lock-in, while maximizing
interoperability, reliability and simplicity.”
Ash Ashutosh, Founder & CEO
But Infrastructure takes the biggest leap ahead
%
Infrastructure as a Service
Growth of 29% over 2012
#FutureCloud
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How the cloud will stack up next year
#FutureCloud
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Software
Infrastructure
Storage
CDN
Platform
Database
25%
31%
33%
46%
66%
70%
12+ mos
6%
8%
10%
11%
14%
13%
Platform growing but still early in adoption
%
Platform as a service growing rapidly
Growth of 22% from 2012
#FutureCloud
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#FutureCloud
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“This year’s Future of Cloud Computing survey
results confirm what we’re seeing in customer
demand for more choice and flexibility.
Companies want to balance automation and
control as their businesses and applications grow.
They want to be agile, scale rapidly, and focus on
building great apps, so they're relying increasingly
on PaaS providers to help them plan, build, deploy
and manage their applications in the cloud.”
Rob Walters, CTO
Which model will predominate?
#FutureCloud
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PUBLIC private HYBRID
Public cloud use to decline relatively
39%
32%
TODAY
5 YEARS
#FutureCloud
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Hybrid clouds rising
#FutureCloud
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27%
TODAY 5 YEARS
43%
Reasons to be private
#FutureCloud
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security, compliance
Reasons to be private
#FutureCloud
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security, compliance
fear
greed
hunger
Reasons to be private
#FutureCloud
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security, compliance
control (fear)
cost (greed)
reliability (hunger)
#FutureCloud
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can HYBRID be the
best of both
Public leads today
#FutureCloud
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HYBRID
27%
Almost neck-and-neck between
Public and private clouds
PUBLIC
39%
PRIVATE
34%
Hybrid leads in 5 years
#FutureCloud
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HYBRID
43% PRIVATE
25%
Overtaking both private
and public clouds
PUBLIC
32%
#FutureCloud
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“The ideal end-state for businesses is a flexible hybrid cloud
strategy where IT is able to aggregate and deliver self-
service access to a variety of cloud services, both internal
and 3rd party, and run these workloads on any cloud that
best fits the service. Citrix sees the future of cloud providing
businesses the flexibility to deploy across internal and
external clouds, while seamlessly aggregating internal and
3rd party SaaS services, ultimately giving line-of-businesses
the agility and rapid response they need.”
Sameer Dholakia, Group VP and GM, Cloud Platforms
Group
#FutureCloud
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still matters
Economies of scale mean infrastructure is not for startups
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10.96% 7.88%
6.19% 2.22%
14.3%
2% <2%OTHER
Large infrastructure players lead the pack of up and coming
companies, with 43% of responses
Long tail of up and coming vendors
#FutureCloud
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300 companies had less than 2% of votes
…indicating a wide open playing field for
upstarts.
DEMANDWARE
Section 3
Drivers & Inhibitors
#FutureCloud
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Section 3
Drivers
#FutureCloud
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CONSISTENT drivers of adoption
#FutureCloud
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AGILITY
COSTSCALABILITY
54.5%
- 4%
54.3%
+ 1%
48.1%
- 2%
Organizations looking for AGILITY adopt SaaS
#FutureCloud
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1
2
3
4
55Xmore likely to use SaaS
Organizations looking for INNOVATION adopt SaaS
#FutureCloud
38
1
2
3
44Xmore likely to use SaaS
Reasons for IAAS adoption
#FutureCloud
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Companies who see Capex to Opex and
agility as critical are 2.5X more likely to use
IaaS technologies
Companies who view Internal Mandates as
important for the cloud are 3X more likely to
use IaaS solutions
2.5
X
3X
2.5X
Scalability is the strongest driver of PaaS adoption
#FutureCloud
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1
2
3
2.5Xmore likely to use PaaS
However, the relationships between drivers and PaaS adoption weaker than other forms of cloud computing,
indicating a more diverse landscape and lower adoption.
Support for Open Source
projects is also a very strong
driver for a small niche.
Investment in cloud ahead of internal mandates and customer demand
#FutureCloud
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Investments Internal Corp
Mandates
Customer
Demand
#FutureCloud
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Section 3
Inhibitors
Security concerns easing, cost growing
#FutureCloud
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55%
46%
-18%
20%
28%
+50%
#FutureCloud
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“Security concerns continue to be the number one
barrier to adoption of cloud services. This isn't
surprising: companies are understandably reluctant
to move sensitive data and business functions to
the cloud when they don't understand the cloud
provider's capabilities. To further accelerate
adoption, cloud providers need to provide
increased clarity, more transparency, and better
assurance about their security controls."
Andrew Jaquith, CTO & SVP Cloud Strategy
Shift in emphasis from expense to TCO
5% 19%
71%
17% 10%
68%
0%
10%
20%
30%
40%
50%
60%
70%
80%
INCREASED SPENDING LESS SPENDING SAME TO BETTER OVERALL TCO
2012 2013
#FutureCloud
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“Technology buyers expect cloud adoption
will make managing IT increasingly complex,
yet the plurality also expect overall better
cost of ownership. That's either wishful
thinking or an intriguing opportunity for
suppliers and systems integrators.”
David Card, Vice President Research
#FutureCloud
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Top inhibitors to cloud adoption
#FutureCloud
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65% 63%
RELIABILITY/BANDWITH/COM
PLEXITY
REGULATORY/COMPLIANCE/P
RIVACY
Top inhibitors to cloud adoption
#FutureCloud
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65% 63%
RELIABILITY/BANDWITH/COM
PLEXITY
REGULATORY/COMPLIANCE/P
RIVACY
… these are also reasons for private &hybrid cloud
choice as shown earlier ...
Vendor lock-in remains a significant issue
#FutureCloud
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Section 4
The Cloud Market & Ecosystem
#FutureCloud
50
“We see the availability of consumer-grade
cloud services dramatically increasing the
complexity of IT infrastructure and that's
reflected in this survey. This so-called
‘Shadow IT’ is a major corporate risk and
complexity headache for IT managers.”
Matt Ravden, Chief Strategy Officer
#FutureCloud
51
Business leads IT
#FutureCloud
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Organizations average
52% current use of
applications that advance
business priorities
Organizations average
36% current use of
applications that
advance IT priorities
Meanwhile…
And numbers of SaaS in
#FutureCloud
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business cloud applications
are in use by 50% or more
of all organizations
IT cloud applications are in
use by 50% or more of all
organizations4 0
The cloud is used extensively for business activities
#FutureCloud
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0
50
100
150
200
250
300
350
400
450
FILE SHARING BOX BUSINESS
PRODUCTIVITY
CRM/MARKETING SOCIAL BUSINESS &
COLLABORATION
CONTENT
MANAGEMENT
HR ERP/FINANCE ECOMMERCE
Business Systems
50%
And more will gain usage in the next 12 months
#FutureCloud
55
0
50
100
150
200
250
300
350
400
450
FILE SHARING BOX BUSINESS
PRODUCTIVITY
CRM/MARKETING SOCIAL BUSINESS &
COLLABORATION
CONTENT
MANAGEMENT
HR ERP/FINANCE ECOMMERCE
Business Systems
13% plan to
add
50%
Currently use
Plan to use
No SaaS IT applications used in half of all companies
#FutureCloud
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0
50
100
150
200
250
DEVELOPMENT &
TESTING
BACKUP, DR, BC PROJECT
MANAGEMENT
SECURITY HELPDESK SYSTEMS
MANAGEMENT
BIG DATA &
ANALYTICS
MOBILE
CURRENTLY USE
IT Management
50%
0
50
100
150
200
250
300
350
DEVELOPMENT &
TESTING
BACKUP, DR, BC PROJECT
MANAGEMENT
SECURITY HELPDESK SYSTEMS
MANAGEMENT
BIG DATA &
ANALYTICS
MOBILE
But, fastest growth in SaaS application use to come in IT areas
#FutureCloud
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21% plan to
add
IT Management
15% plan to
add
14% plan to
add
14% plan to
add 13% plan to
add
13% plan to
add
6 out of top 7 fastest areas of growth are all in IT Areas: Big Data, followed closely by
Mobile, then Systems Management, Backup/DR/BC, Helpdesk and Security
50%
Currently use
Plan to use
Lots of growth in SaaS application use to come
0
50
100
150
200
250
300
350
400
450
#FutureCloud
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21% plan to
add
Business Systems IT Management
15% plan to
add
14% plan to
add
14% plan to
add
13% plan to
add
13% plan to
add
13% plan to
add
Currently use
Plan to use
50%
Tech industry expected to see most benefit from cloud software
#FutureCloud
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MEDIA & ENTERTAINMENT
EDUCATION
PUBLIC SECTOR FINANCIAL
TECHNOLOGY
Industry buzz in cloud verticals
#FutureCloud
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3Suffer legacy drag,
but still a leader in Cloud
1Initially just
email and DR
5CRM is most
popular app
6A place to test
“beachheads” or
industry-specific cloud
platforms – less
regulatory/compliance
constrained
1Accounts for 20% of
public cloud storage
2Driven by mobile, storage,
budget cuts and hybrid classes
Communication & Media
Banking
Manufacturing
Insurance
Healthcare
Education
1 IDC; 2 Edudemic; 3 Cloud Times; 4 CA; 5 Computer Science Corp; 6 Forbes
Cloud services market size & growth
#FutureCloud
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2013
$117 B
2016
PUBLIC CLOUD
ALONE
$110 B
2020
$220 B
#FutureCloud
62
IT Readiness / Competitiveness
Section 5
#FutureCloud
63
“Most organizations are going to adopt
cloud computing in multiple forms as part of
a hybrid IT infrastructure. Maintaining
application and data portability within such
environments requires open approaches,
such as open source and open standards.”
Gordon Haff, Cloud Evangelist
Ready or not?
#FutureCloud
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0
50
100
150
200
250
IT DEPARTMENT COST
ALLOCATION
OPERATIONS SYSTEMS
SUPPORT
INTERNAL PROCESSES POLICIES AROUND
BUSINESS NEEDS VS IT
REQUIREMENTS AND
PRIORITIES
PROCESSES FOR
SUPPORTING EXTERNAL
SERVICES THAT IT DOES
NOT PROVIDE
More than half of
respondents are not
tracking or reporting
service costs…
With greater adoption, cloud is now seen adding complexity
#FutureCloud
65
The cloud was originally expected to reduce complexity, but with
experience many are seeing the opposite. This is typical of an early market.
COMPLEXITY NO COMPLEXITY /
NO IMPACT
#FutureCloud
66
“The increased focus on cloud complexity
and training speak to lessons from enterprise
virtualization, as well as a lack of standards in
cloud computing implementation, where key
technologies are being used and vendors
are working to fill the gaps.”
Jay Lyman, Senior Analyst
Application growth, rise in complexity and need for interoperability create opportunity
#FutureCloud
67
HYBRID / MULTI-CLOUD
PROVIDERS
CLOUD INTEGRATORS CLOUD BROKERS
CLOUD
MANAGEMENT
PRIVATE CLOUD
PROVIDERS
PUBLIC CLOUD
PROVIDERS
As new integrators and multi-cloud providers challenge the existing landscape with new
capabilities, cloud providers will need to increase interoperability in their services.
The cloud is leading to reduced IT headcount
17%
24%
20%
23%
38%
34%
16%
6%
9%
13%
2012
2013
#FutureCloud
68
Reduced
Headcount
+7%
Plan to
Reduce
Headcount
+3%
No Impact
-4%
Expect to
Increase
Headcount
-10%
Increased
Headcount
+4%
-6%+10%
…But an increase in training
#FutureCloud
69
EXPECT TO
INCREASE TRAINING
39%
INTEND TO HIRE
OUTSIDE RESOURCES
17%
SEE NO CHANGE IN
MY TRAINING NEEDS
25%
N/A
19%
….and may be looking to outside organizations to manage the gap
#FutureCloud
70
Cloud Investment & Business Models
Section 6
#FutureCloud
71
“We've seen that revenue growth among our 2013
‘Cloud 10’ comprised of the leading cloud
companies was very strong for 2012 registering
35.6% average growth – well above the muted
global IT spending growth of 2.1%. Going forward,
we expect that revenue momentum will continue
with average growth estimated at 23% across the
Cloud basket, outpacing broader IT spending
growth of 4.1% globally."
Kash Rangan, Research Analyst
Cloud investment - VC
#FutureCloud
72
SOURCE: DOW JONES-VENTURE
2011
2.4B
2010
1.6B
2012
1.8B
Through
May 2013
$281M
Cloud mergers and acquisitions
#FutureCloud
73
Although venture numbers may be down,
innovation and acquisition thereof is on the rise.
#FutureCloud
74
“It was interesting to see that almost half (45.7%) of survey
takers said cloud computing was adding complexity to
the management of IT, which is a problem the industry
must address if it expects enterprises to fully embrace this
model. On the upside, more than half of respondents
(55.1%) said hybrid/multi-cloud providers will offer the
biggest growth opportunities in the cloud ecosystem over
the next 2-3 years - potentially a key to easing the
complexity problem.”
Jo Maitland, Research Director, Cloud Computing
Subscription fees dominate for cloud vendors
#FutureCloud
75
77%
23%
13% 16%
10%
4%
66%
28%
21%
16% 15% 12%
5%
2012 2013
The cloud business is still a subscription business, but around a quarter of
vendors are finding additional revenue through services and consulting.
451 Research Market Monitor Report
Cloud Segments and Overall Market Growth Through 2013
#FutureCloud
76
$2,772
$9,194
$1,400
$3,775
$5,531
$17,95
8
$1,359
$4,988
2012 2016 2012 2016 2012 2016 2012 2016
35%
CAGR
12-16
38%
CAGR
12-16
28%
CAGR
12-16
CAGR
12-16
PaaSIaaS SaaS Cloud
$17,958
34%
2013 cloud IPOs are performing well
recent IPOs in SaaS
3
$1.4B market capitalization at offer
#FutureCloud
77
North Bridge investments in cloud companies
$2Bn+
Doubled
1 IPO
1 Filed to go public
4 Acquisitions
4 New investments
Belmont
Technology
Incorporated
#FutureCloud
78
Cloud formed is differentiated
#FutureCloud
79
Cloud Formed
Cloud Washed
NOT investing INVESTING
The A B C ’s of Cloud Forming
#FutureCloud
80
Amazing Because Cloud
#FutureCloud
81
#FutureCloud
82
“While businesses are still seeing some benefit in moving
standard applications to the cloud—CRM, HRM, etc.—the
greatest potential for innovation and competitive
advantage is no longer in ‘same but cloud’ but instead in
‘amazing because cloud’. That is, the most exciting
innovations focus on benefits that can only be achieved in
the cloud. There were source control, document
management, and message buses behind the firewall
before GitHub, Box, and Zapier, but they all use the cloud
to provide a fundamentally different and more valuable
experience. They are all ‘amazing because cloud’”
Rob Gonzalez, Co-Founder
#FutureCloud
83
Predictions are tricky, especially when they involve the future
Section 7
Predictions
• Boundary-less computing
• New cloud formations
• BYOC - Bring Your Own Cloud (services)
• Out-Servicing
#FutureCloud
84
Clouds will blow with the winds of change
#FutureCloud
85
Internal Hybrid Public
SaaS
PaaS
IaaS
Boundaries blurring…
Clouds will blow with the winds of change
#FutureCloud
86
Internal Hybrid Public
SaaS
PaaS
IaaS
APaaS
Boundary-less computing
IPaaS
“PaaS squeeze ?”
New formations
#FutureCloud
87
SENSOR CLOUD
Expanding formations – including Sensor Cloud
MEDIA & ENTERTAINMENT
BIG DATA
(+ ANALYTICS)
SOCIAL, COLLABORATION
eCOMMERCE
(+ PAYMENTS)
MOBILE
(+ LOCATION)
#FutureCloud
88
SENSOR NET
APIs for business processes as a service
MEDIA & ENTERTAINMENT
BIG DATA
(+ ANALYTICS)
SOCIAL, COLLABORATION
eCOMMERCE
(+ PAYMENTS)
MOBILE
(+ LOCATION)
#FutureCloud
89
SENSOR NET
APIS
APIS
APISAPIS
APISAPIS
Additionally, year-over-year, cloud APIs on the rise
#FutureCloud
90
CLOUD APIs
INCREASING YOY
11.3%
API growth & value
#FutureCloud
91
10,000
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
2005 2013
Programmable Web API Growth 2005-2013
Valued at $250M
Sold to Intel for $180M
In addition to continuing the rise of the enterprise, the latest APIs show
mobile as a driving force.
Everything-as-a-service
#FutureCloud
92
Merging
BYOC
#FutureCloud
93
Bring your own cloud
• Bring services used at home to work
• Sharing services to link customers and partners
• Combining data between services
• Combining shared services as new business
processes
Boundary-less computing
#FutureCloud
94
PARTNERS
IPAD
CUSTOMERS
EMPLOYEES
WORK
HOME
NIKE FUEL
NEST
THERMOSTAT
TELEVISION INTERNET
OF THINGS
Cloudburst of Big Data
#FutureCloud
95
IPAD
PARTNERS
CUSTOMERS
EMPLOYEES
WORK
HOME
NIKE FUEL
NEST
THERMOSTAT
TELEVISION INTERNET
OF THINGS
BIG DATA
#FutureCloud
96
To 4 things customers want vendors to know
that could hurt vendors…
Lack of Control
Lack of Standards
Lack of Integration
Lack of ROI on TCO
… and pain relief customers want
Monitoring, Management & Transparency
Interoperability, Portability
Integration, Open APIs, Open Source
Business cases & proof
#FutureCloud
97
Agility
Top themes in cloud
#FutureCloud
98
Scalability
Drivers
Inhibitors
Now Future
Compliance/Pri
vacySecurity
Reliability
Business
Leads IT
TCOCost
Interoperability
CUSTOMERS
EMPLOYEE
S
WORK
HOME PARTNERS
Boundary-less
Computing
Complexity
New
Formations
BYOC
SENSOR NET
North Bridge & GigaOM Thank Our 2013 Collaborators
#FutureCloud
99

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2013 Future of Cloud Computing Study

  • 1. North Bridge Future of Cloud Computing Survey in Partnership with GigaOM Research 3RD ANNUAL SURVEY 2013 @north_bridge @futureofcloud #futurecloud
  • 2. North Bridge & GigaOM Thank Our 2013 Collaborators #FutureCloud 2
  • 4. #FutureCloud 4 “The fact that cloud vendor and user results were consistent highlights the convergence of provider and user needs and objectives.” Jay Lyman, Senior Analyst
  • 7. #FutureCloud 7 “This survey provides new insights into how cloud computing is transforming IT. In particular it shows that businesses are using cloud computing to outpace their competition and that, over the next five years, hybrid cloud will become the norm. This echoes what we hear from customers and it’s why comprehensive, hybrid cloud solutions are core to our strategy.” Steven Martin, General Manager of Windows Azure Marketing & Operations
  • 8. Who took the survey? 57% 43% VENDORS BUSINESS USER OR IT DECISION MAKERS #FutureCloud 8
  • 9. One-third of respondents from C-suite #FutureCloud 9 C-LEVEL BUSINESS + MID-MGT IT OTHER 36% 31% 21% 12%
  • 11. #FutureCloud 11 “Demand for cloud services continues to grow as we’ve seen traffic to our own cloud double in the past year to more than 18 billion requests per month. We anticipate this growth for vendors will continue to scale upward as more enterprises look to the cloud and open source as a powerful combination for digital innovation and agility.“ Dries Buytaert, CTO & Founder 18 Billion
  • 12. Software leads over Infrastructure and Platform % #FutureCloud 12 Software-as-a-service is now in use in nearly two-thirds of organizations Growth of 15% from 2012 What types of cloud computing technologies is your organization using today?
  • 13. Cloud growth is significantly outpacing traditional software MEDIA & ENTERTAINMENT BIG DATA (+ ANALYTICS) SOCIAL, COLLABORATION eCOMMERCE MOBILE #FutureCloud 13 The cloud is expanding software’s reach.
  • 14. How the cloud stacks up TODAY #FutureCloud 14 Software Infrastructure Storage CDN Platform Database 25% 31% 33% 46% 66% 70% Shows the relative “stage of adoption” across the broader categories of “as- a-service” offerings
  • 15. Cloud coverage will increase #FutureCloud 15 Software Infrastructure Storage CDN Platform Database 25% 31% 33% 46% 66% 70% 0-12 mos 7% 11% 13% 11% 12% 13%
  • 16. #FutureCloud 16 “This year’s survey confirms what we hear from our MSP users every day - delivering new cloud services is overly complex and costly – which ultimately impact SLA’s. To help accelerate adoption of new cloud based applications to enhance both business agility and resiliency, it's clear providers need to adopt solutions that prevent vendor lock-in, while maximizing interoperability, reliability and simplicity.” Ash Ashutosh, Founder & CEO
  • 17. But Infrastructure takes the biggest leap ahead % Infrastructure as a Service Growth of 29% over 2012 #FutureCloud 17
  • 18. How the cloud will stack up next year #FutureCloud 18 Software Infrastructure Storage CDN Platform Database 25% 31% 33% 46% 66% 70% 12+ mos 6% 8% 10% 11% 14% 13%
  • 19. Platform growing but still early in adoption % Platform as a service growing rapidly Growth of 22% from 2012 #FutureCloud 19
  • 20. #FutureCloud 20 “This year’s Future of Cloud Computing survey results confirm what we’re seeing in customer demand for more choice and flexibility. Companies want to balance automation and control as their businesses and applications grow. They want to be agile, scale rapidly, and focus on building great apps, so they're relying increasingly on PaaS providers to help them plan, build, deploy and manage their applications in the cloud.” Rob Walters, CTO
  • 21. Which model will predominate? #FutureCloud 21 PUBLIC private HYBRID
  • 22. Public cloud use to decline relatively 39% 32% TODAY 5 YEARS #FutureCloud 22
  • 24. Reasons to be private #FutureCloud 24 security, compliance
  • 25. Reasons to be private #FutureCloud 25 security, compliance fear greed hunger
  • 26. Reasons to be private #FutureCloud 26 security, compliance control (fear) cost (greed) reliability (hunger)
  • 27. #FutureCloud 27 can HYBRID be the best of both
  • 28. Public leads today #FutureCloud 28 HYBRID 27% Almost neck-and-neck between Public and private clouds PUBLIC 39% PRIVATE 34%
  • 29. Hybrid leads in 5 years #FutureCloud 29 HYBRID 43% PRIVATE 25% Overtaking both private and public clouds PUBLIC 32%
  • 30. #FutureCloud 30 “The ideal end-state for businesses is a flexible hybrid cloud strategy where IT is able to aggregate and deliver self- service access to a variety of cloud services, both internal and 3rd party, and run these workloads on any cloud that best fits the service. Citrix sees the future of cloud providing businesses the flexibility to deploy across internal and external clouds, while seamlessly aggregating internal and 3rd party SaaS services, ultimately giving line-of-businesses the agility and rapid response they need.” Sameer Dholakia, Group VP and GM, Cloud Platforms Group
  • 32. Economies of scale mean infrastructure is not for startups #FutureCloud 32 10.96% 7.88% 6.19% 2.22% 14.3% 2% <2%OTHER Large infrastructure players lead the pack of up and coming companies, with 43% of responses
  • 33. Long tail of up and coming vendors #FutureCloud 33 300 companies had less than 2% of votes …indicating a wide open playing field for upstarts. DEMANDWARE
  • 34. Section 3 Drivers & Inhibitors #FutureCloud 34
  • 36. CONSISTENT drivers of adoption #FutureCloud 36 AGILITY COSTSCALABILITY 54.5% - 4% 54.3% + 1% 48.1% - 2%
  • 37. Organizations looking for AGILITY adopt SaaS #FutureCloud 37 1 2 3 4 55Xmore likely to use SaaS
  • 38. Organizations looking for INNOVATION adopt SaaS #FutureCloud 38 1 2 3 44Xmore likely to use SaaS
  • 39. Reasons for IAAS adoption #FutureCloud 39 Companies who see Capex to Opex and agility as critical are 2.5X more likely to use IaaS technologies Companies who view Internal Mandates as important for the cloud are 3X more likely to use IaaS solutions 2.5 X 3X
  • 40. 2.5X Scalability is the strongest driver of PaaS adoption #FutureCloud 40 1 2 3 2.5Xmore likely to use PaaS However, the relationships between drivers and PaaS adoption weaker than other forms of cloud computing, indicating a more diverse landscape and lower adoption. Support for Open Source projects is also a very strong driver for a small niche.
  • 41. Investment in cloud ahead of internal mandates and customer demand #FutureCloud 41 Investments Internal Corp Mandates Customer Demand
  • 43. Security concerns easing, cost growing #FutureCloud 43 55% 46% -18% 20% 28% +50%
  • 44. #FutureCloud 44 “Security concerns continue to be the number one barrier to adoption of cloud services. This isn't surprising: companies are understandably reluctant to move sensitive data and business functions to the cloud when they don't understand the cloud provider's capabilities. To further accelerate adoption, cloud providers need to provide increased clarity, more transparency, and better assurance about their security controls." Andrew Jaquith, CTO & SVP Cloud Strategy
  • 45. Shift in emphasis from expense to TCO 5% 19% 71% 17% 10% 68% 0% 10% 20% 30% 40% 50% 60% 70% 80% INCREASED SPENDING LESS SPENDING SAME TO BETTER OVERALL TCO 2012 2013 #FutureCloud 45
  • 46. “Technology buyers expect cloud adoption will make managing IT increasingly complex, yet the plurality also expect overall better cost of ownership. That's either wishful thinking or an intriguing opportunity for suppliers and systems integrators.” David Card, Vice President Research #FutureCloud 46
  • 47. Top inhibitors to cloud adoption #FutureCloud 47 65% 63% RELIABILITY/BANDWITH/COM PLEXITY REGULATORY/COMPLIANCE/P RIVACY
  • 48. Top inhibitors to cloud adoption #FutureCloud 48 65% 63% RELIABILITY/BANDWITH/COM PLEXITY REGULATORY/COMPLIANCE/P RIVACY … these are also reasons for private &hybrid cloud choice as shown earlier ...
  • 49. Vendor lock-in remains a significant issue #FutureCloud 49
  • 50. Section 4 The Cloud Market & Ecosystem #FutureCloud 50
  • 51. “We see the availability of consumer-grade cloud services dramatically increasing the complexity of IT infrastructure and that's reflected in this survey. This so-called ‘Shadow IT’ is a major corporate risk and complexity headache for IT managers.” Matt Ravden, Chief Strategy Officer #FutureCloud 51
  • 52. Business leads IT #FutureCloud 52 Organizations average 52% current use of applications that advance business priorities Organizations average 36% current use of applications that advance IT priorities Meanwhile…
  • 53. And numbers of SaaS in #FutureCloud 53 business cloud applications are in use by 50% or more of all organizations IT cloud applications are in use by 50% or more of all organizations4 0
  • 54. The cloud is used extensively for business activities #FutureCloud 54 0 50 100 150 200 250 300 350 400 450 FILE SHARING BOX BUSINESS PRODUCTIVITY CRM/MARKETING SOCIAL BUSINESS & COLLABORATION CONTENT MANAGEMENT HR ERP/FINANCE ECOMMERCE Business Systems 50%
  • 55. And more will gain usage in the next 12 months #FutureCloud 55 0 50 100 150 200 250 300 350 400 450 FILE SHARING BOX BUSINESS PRODUCTIVITY CRM/MARKETING SOCIAL BUSINESS & COLLABORATION CONTENT MANAGEMENT HR ERP/FINANCE ECOMMERCE Business Systems 13% plan to add 50% Currently use Plan to use
  • 56. No SaaS IT applications used in half of all companies #FutureCloud 56 0 50 100 150 200 250 DEVELOPMENT & TESTING BACKUP, DR, BC PROJECT MANAGEMENT SECURITY HELPDESK SYSTEMS MANAGEMENT BIG DATA & ANALYTICS MOBILE CURRENTLY USE IT Management 50%
  • 57. 0 50 100 150 200 250 300 350 DEVELOPMENT & TESTING BACKUP, DR, BC PROJECT MANAGEMENT SECURITY HELPDESK SYSTEMS MANAGEMENT BIG DATA & ANALYTICS MOBILE But, fastest growth in SaaS application use to come in IT areas #FutureCloud 57 21% plan to add IT Management 15% plan to add 14% plan to add 14% plan to add 13% plan to add 13% plan to add 6 out of top 7 fastest areas of growth are all in IT Areas: Big Data, followed closely by Mobile, then Systems Management, Backup/DR/BC, Helpdesk and Security 50% Currently use Plan to use
  • 58. Lots of growth in SaaS application use to come 0 50 100 150 200 250 300 350 400 450 #FutureCloud 58 21% plan to add Business Systems IT Management 15% plan to add 14% plan to add 14% plan to add 13% plan to add 13% plan to add 13% plan to add Currently use Plan to use 50%
  • 59. Tech industry expected to see most benefit from cloud software #FutureCloud 59 MEDIA & ENTERTAINMENT EDUCATION PUBLIC SECTOR FINANCIAL TECHNOLOGY
  • 60. Industry buzz in cloud verticals #FutureCloud 60 3Suffer legacy drag, but still a leader in Cloud 1Initially just email and DR 5CRM is most popular app 6A place to test “beachheads” or industry-specific cloud platforms – less regulatory/compliance constrained 1Accounts for 20% of public cloud storage 2Driven by mobile, storage, budget cuts and hybrid classes Communication & Media Banking Manufacturing Insurance Healthcare Education 1 IDC; 2 Edudemic; 3 Cloud Times; 4 CA; 5 Computer Science Corp; 6 Forbes
  • 61. Cloud services market size & growth #FutureCloud 61 2013 $117 B 2016 PUBLIC CLOUD ALONE $110 B 2020 $220 B
  • 62. #FutureCloud 62 IT Readiness / Competitiveness Section 5
  • 63. #FutureCloud 63 “Most organizations are going to adopt cloud computing in multiple forms as part of a hybrid IT infrastructure. Maintaining application and data portability within such environments requires open approaches, such as open source and open standards.” Gordon Haff, Cloud Evangelist
  • 64. Ready or not? #FutureCloud 64 0 50 100 150 200 250 IT DEPARTMENT COST ALLOCATION OPERATIONS SYSTEMS SUPPORT INTERNAL PROCESSES POLICIES AROUND BUSINESS NEEDS VS IT REQUIREMENTS AND PRIORITIES PROCESSES FOR SUPPORTING EXTERNAL SERVICES THAT IT DOES NOT PROVIDE More than half of respondents are not tracking or reporting service costs…
  • 65. With greater adoption, cloud is now seen adding complexity #FutureCloud 65 The cloud was originally expected to reduce complexity, but with experience many are seeing the opposite. This is typical of an early market. COMPLEXITY NO COMPLEXITY / NO IMPACT
  • 66. #FutureCloud 66 “The increased focus on cloud complexity and training speak to lessons from enterprise virtualization, as well as a lack of standards in cloud computing implementation, where key technologies are being used and vendors are working to fill the gaps.” Jay Lyman, Senior Analyst
  • 67. Application growth, rise in complexity and need for interoperability create opportunity #FutureCloud 67 HYBRID / MULTI-CLOUD PROVIDERS CLOUD INTEGRATORS CLOUD BROKERS CLOUD MANAGEMENT PRIVATE CLOUD PROVIDERS PUBLIC CLOUD PROVIDERS As new integrators and multi-cloud providers challenge the existing landscape with new capabilities, cloud providers will need to increase interoperability in their services.
  • 68. The cloud is leading to reduced IT headcount 17% 24% 20% 23% 38% 34% 16% 6% 9% 13% 2012 2013 #FutureCloud 68 Reduced Headcount +7% Plan to Reduce Headcount +3% No Impact -4% Expect to Increase Headcount -10% Increased Headcount +4% -6%+10%
  • 69. …But an increase in training #FutureCloud 69 EXPECT TO INCREASE TRAINING 39% INTEND TO HIRE OUTSIDE RESOURCES 17% SEE NO CHANGE IN MY TRAINING NEEDS 25% N/A 19% ….and may be looking to outside organizations to manage the gap
  • 70. #FutureCloud 70 Cloud Investment & Business Models Section 6
  • 71. #FutureCloud 71 “We've seen that revenue growth among our 2013 ‘Cloud 10’ comprised of the leading cloud companies was very strong for 2012 registering 35.6% average growth – well above the muted global IT spending growth of 2.1%. Going forward, we expect that revenue momentum will continue with average growth estimated at 23% across the Cloud basket, outpacing broader IT spending growth of 4.1% globally." Kash Rangan, Research Analyst
  • 72. Cloud investment - VC #FutureCloud 72 SOURCE: DOW JONES-VENTURE 2011 2.4B 2010 1.6B 2012 1.8B Through May 2013 $281M
  • 73. Cloud mergers and acquisitions #FutureCloud 73 Although venture numbers may be down, innovation and acquisition thereof is on the rise.
  • 74. #FutureCloud 74 “It was interesting to see that almost half (45.7%) of survey takers said cloud computing was adding complexity to the management of IT, which is a problem the industry must address if it expects enterprises to fully embrace this model. On the upside, more than half of respondents (55.1%) said hybrid/multi-cloud providers will offer the biggest growth opportunities in the cloud ecosystem over the next 2-3 years - potentially a key to easing the complexity problem.” Jo Maitland, Research Director, Cloud Computing
  • 75. Subscription fees dominate for cloud vendors #FutureCloud 75 77% 23% 13% 16% 10% 4% 66% 28% 21% 16% 15% 12% 5% 2012 2013 The cloud business is still a subscription business, but around a quarter of vendors are finding additional revenue through services and consulting.
  • 76. 451 Research Market Monitor Report Cloud Segments and Overall Market Growth Through 2013 #FutureCloud 76 $2,772 $9,194 $1,400 $3,775 $5,531 $17,95 8 $1,359 $4,988 2012 2016 2012 2016 2012 2016 2012 2016 35% CAGR 12-16 38% CAGR 12-16 28% CAGR 12-16 CAGR 12-16 PaaSIaaS SaaS Cloud $17,958 34%
  • 77. 2013 cloud IPOs are performing well recent IPOs in SaaS 3 $1.4B market capitalization at offer #FutureCloud 77
  • 78. North Bridge investments in cloud companies $2Bn+ Doubled 1 IPO 1 Filed to go public 4 Acquisitions 4 New investments Belmont Technology Incorporated #FutureCloud 78
  • 79. Cloud formed is differentiated #FutureCloud 79 Cloud Formed Cloud Washed NOT investing INVESTING
  • 80. The A B C ’s of Cloud Forming #FutureCloud 80
  • 82. #FutureCloud 82 “While businesses are still seeing some benefit in moving standard applications to the cloud—CRM, HRM, etc.—the greatest potential for innovation and competitive advantage is no longer in ‘same but cloud’ but instead in ‘amazing because cloud’. That is, the most exciting innovations focus on benefits that can only be achieved in the cloud. There were source control, document management, and message buses behind the firewall before GitHub, Box, and Zapier, but they all use the cloud to provide a fundamentally different and more valuable experience. They are all ‘amazing because cloud’” Rob Gonzalez, Co-Founder
  • 83. #FutureCloud 83 Predictions are tricky, especially when they involve the future Section 7
  • 84. Predictions • Boundary-less computing • New cloud formations • BYOC - Bring Your Own Cloud (services) • Out-Servicing #FutureCloud 84
  • 85. Clouds will blow with the winds of change #FutureCloud 85 Internal Hybrid Public SaaS PaaS IaaS Boundaries blurring…
  • 86. Clouds will blow with the winds of change #FutureCloud 86 Internal Hybrid Public SaaS PaaS IaaS APaaS Boundary-less computing IPaaS “PaaS squeeze ?”
  • 88. Expanding formations – including Sensor Cloud MEDIA & ENTERTAINMENT BIG DATA (+ ANALYTICS) SOCIAL, COLLABORATION eCOMMERCE (+ PAYMENTS) MOBILE (+ LOCATION) #FutureCloud 88 SENSOR NET
  • 89. APIs for business processes as a service MEDIA & ENTERTAINMENT BIG DATA (+ ANALYTICS) SOCIAL, COLLABORATION eCOMMERCE (+ PAYMENTS) MOBILE (+ LOCATION) #FutureCloud 89 SENSOR NET APIS APIS APISAPIS APISAPIS
  • 90. Additionally, year-over-year, cloud APIs on the rise #FutureCloud 90 CLOUD APIs INCREASING YOY 11.3%
  • 91. API growth & value #FutureCloud 91 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 2005 2013 Programmable Web API Growth 2005-2013 Valued at $250M Sold to Intel for $180M In addition to continuing the rise of the enterprise, the latest APIs show mobile as a driving force.
  • 93. BYOC #FutureCloud 93 Bring your own cloud • Bring services used at home to work • Sharing services to link customers and partners • Combining data between services • Combining shared services as new business processes
  • 95. Cloudburst of Big Data #FutureCloud 95 IPAD PARTNERS CUSTOMERS EMPLOYEES WORK HOME NIKE FUEL NEST THERMOSTAT TELEVISION INTERNET OF THINGS BIG DATA
  • 97. To 4 things customers want vendors to know that could hurt vendors… Lack of Control Lack of Standards Lack of Integration Lack of ROI on TCO … and pain relief customers want Monitoring, Management & Transparency Interoperability, Portability Integration, Open APIs, Open Source Business cases & proof #FutureCloud 97
  • 98. Agility Top themes in cloud #FutureCloud 98 Scalability Drivers Inhibitors Now Future Compliance/Pri vacySecurity Reliability Business Leads IT TCOCost Interoperability CUSTOMERS EMPLOYEE S WORK HOME PARTNERS Boundary-less Computing Complexity New Formations BYOC SENSOR NET
  • 99. North Bridge & GigaOM Thank Our 2013 Collaborators #FutureCloud 99

Hinweis der Redaktion

  1. If you’re going to start private Economies of scale Capacity for elasticity internal or need hybrid or public? Automation? Management?
  2. Gartner suggest the worldwide market will exceed US$109 billion in 2012,1 1 Gartner, The Channel, Link to Gartner article: http://www.gartner.com/it/page.jsp?id=2163616, 18 September 2012. IDC predicts global spending on public cloud services alone will approach US$100 billion in 2016.2  2 IDC, Link to IDC article: http://www.idc.com/getdoc.jsp?containerId=prUS23684912, 11 September 2012 Merrill Lynch numbers – TAM nearly doubled From $117bn to $220bn 2020