SEO ppt

Northpole Web Service
3. Oct 2019

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SEO ppt

  1. What is SEO • SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
  2. Why is it important?  Internet advertising 1H 2006 : $7.9 Billion2  Search ranking more site visitors  Internet users tend not to click through  Depends on webs role in your economic model
  3. Objectives • Increase & Maintain Search Engine Rankings • Increase Organic Search Engine Presence • Increase Number of Visitors through Organic Search Traffic
  4. The SEO Process
  5. Techniques • Website Audit • Keyword Research • On-Page Optimization • Content Writing
  6. SEO OptimizationCategories • Keywords • Keyword selection and keyword-rich text • Crawler • A crawler-friendly site navigation scheme • Links • Link popularity
  7. More Keyword RecommendationsMeta tags: use but don’t stuff • <meta name="description" content="Free Web tutorials on HTML, CSS, XML, and XHTML"> Alt tags: use for graphics • <IMG src="star.gif" alt=“star logo"> Content is king • Write good content with relevant and important keywords in mind. Geo Targeting • Add geocentric terms to target local areas Domain Names • Use keywords as part of domain name
  8. Crawler-friendly • Engine spiders are primitive beings • choose simplicity over complexity • Goal • All your web pages seen by crawlers • Google: enter in searchbox “”
  9. Link Development Inbound Links Impact PageRank PageRank (Popularity, importance) • Number and quality of links pointing to a website • Measure of usefulness of site
  10. SEO Tools
  11. SERP ( Search Engine Result Page) • A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements
  12. ADVANTAGES OF SEO  Brand Awareness  Increased site usability  ROI  Increased
  14. Conclusion: • Want to win in Search Engine Marketing? • Control risk through education, best practices, smart people, and appropriate use of effective technology, not just for tracking but for campaign optimization. • Do you want to be a survivor and a winner in the game of search engine marketing? Learn how the game is played. Campaign efficiency is not optional for search marketers, it is imperative. • If any Question contact with us :Contact us. (+91)-8872155107, 9779127768, 8360890672 Address- C-127, Ozi Gym Building, Phase-8 Industrial Area, Mohali. • E-mail :