What is SEO
• SEO stands for “search engine optimization.” It is the
process of getting traffic from the “free,” “organic,”
“editorial” or “natural” search results on search engines.

Why is it important?
 Internet advertising 1H 2006 : $7.9 Billion2
 Search ranking more site visitors
 Internet users tend not to click through
 Depends on webs role in your economic model

Objectives
• Increase & Maintain Search Engine Rankings
• Increase Organic Search Engine Presence
• Increase Number of Visitors through Organic Search
Traffic

The SEO Process

Techniques
• Website Audit
• Keyword Research
• On-Page Optimization
• Content Writing

SEO OptimizationCategories
• Keywords
• Keyword selection and keyword-rich text
• Crawler
• A crawler-friendly site navigation scheme
• Links
• Link popularity

More Keyword
RecommendationsMeta tags: use but don’t stuff
• <meta name="description" content="Free Web tutorials on HTML, CSS, XML, and XHTML">
Alt tags: use for graphics
• <IMG src="star.gif" alt=“star logo">
Content is king
• Write good content with relevant and important keywords in mind.
Geo Targeting
• Add geocentric terms to target local areas
Domain Names
• Use keywords as part of domain name

Crawler-friendly
• Engine spiders are primitive beings
• choose simplicity over complexity
• Goal
• All your web pages seen by crawlers
• Google: enter in searchbox “allinurl:utexas.edu”

Link Development
Inbound Links Impact PageRank
PageRank (Popularity, importance)
• Number and quality of links pointing to a website
• Measure of usefulness of site

SEO Tools

SERP ( Search Engine Result Page)
• A search engine results page (SERP) is the page
displayed by a search engine in response to a query by a
searcher. The main component of the SERP is the listing
of results that are returned by the search engine in
response to a keyword query, although the page may also
contain other results such as advertisements

ADVANTAGES OF SEO
 Brand Awareness
 Increased site usability
 ROI
 Increased

SEO RANKING FACTOR
CONCLUSION

Conclusion:
• Want to win in Search Engine Marketing?
• Control risk through education, best practices, smart people, and appropriate use of effective
technology, not just for tracking but for campaign optimization.
• Do you want to be a survivor and a winner in the game of search engine marketing? Learn
how the game is played. Campaign efficiency is not optional for search marketers, it is
imperative.
• If any Question contact with us :Contact us. (+91)-8872155107, 9779127768,
8360890672
Address- C-127, Ozi Gym Building, Phase-8 Industrial Area, Mohali.
• E-mail : npolewebservice@gmail.com