1. Unit 3: Communication Aids and Strategies Using Tools of Technology
Topic 2: Creating Multimodal Material
At the end of the lesson, you will be able to:
1. Create effective advocacy poster.
2. Produce a short video for a cause-oriented event.
Presentation of Content
The manner by which you will create your multimodal text largely depends on how you will
effectively and creatively convey your message through the various modes which you will use in
the text and how these multiple modes work together to convey the story that you intend to
communicate. The combination of mode which you may opt to use greatly depends on the
purpose of the text, its subject matter, audience and mode or media of presentation.
• Purpose: Inform? Inspire? Persuade?
• Subject matter: The actual text you compose
• Audience: Fellow students? Parents? Teachers?
• Mode: Video? Live presentation? Poster?
By this time, you may have already created your own posters, brochures and videos in one
of your subjects using software and mobile apps; you may have even uploaded your media to
different social networking sites. As a college student, you might have given in to the idea that at
some point, you need to be tech-savvy to survive the challenges of your academic requirements.
2. Unit 3: Communication Aids and Strategies Using Tools of Technology
To enrich your knowledge on how to create effective multimodal materials, here are some
guidelines in creating effective posters and short videos:
A. Creating an Eye-Catching and Effective Poster
Information is the Key!
• Present information in a clear, clean, and concise way.
• Do not overload your poster with information; it will only confuse the audience
• Be smart about how you are going to present information
• Summarize your poster title in one headline.
• Your headline is the first thing that your audience will notice; keep it short and concise.
• Highlight your poster headline and tagline
Look at how the headline and tagline are well-styled in the example below:
3. Unit 3: Communication Aids and Strategies Using Tools of Technology
• Include only the essential details.
• Be smart with the amount of information you add to your design.
In the example below, notice how things are kept clean and minimal. In the header, only the title
of the advertisement is written in large font while the less important information is in smaller font.
The features of the apartment are simply presented in bullet form.
• This encourages your audience to take the next step after seeing your poster. Do they
need to buy a ticket? Reserve a place? Register early?
4. Unit 3: Communication Aids and Strategies Using Tools of Technology
Can you guess what is the CTA in the poster below?
4. Typography Hierarchy
• This refers to the visual placement of text with different font size according to its
importance on the poster
• This helps your audience understand the flow of information easily
Applying hierarchy to the presentation of text in your poster will not only harmonize its
appearance, it will also help convey its message clearer.
5. Unit 3: Communication Aids and Strategies Using Tools of Technology
• to boost the visual appeal of your poster, use stunning and appropriate photographs.
• Ensure that the photo will maximize the space in your poster
• See to it that the photo works well and complement the text
B. Simple Video Production Guide
1. Solidify your Objectives
• Begin with your ultimate objective for your video content
• Decide on SMART video objectives - Specific, Measurable, Achievable, Relevant, Time-
2. Research your Audience
• Understanding your target audience spells a great deal to the success of your video. The
content of your video should be something that appeals to and engages them.
• Understanding your audience is more than knowing their demographics. You also need to
identify their most common problems and the things that they really connect with.
3. Decide on your Core Message
• After setting your objectives and knowing your audience, you need to know what your
audience need to do to make your objectives happen. What do you want them to do, think
and feel after watching your video? Once you got an answer to this question, turn it into
something that your audience need to know to make them think, feel and act that way.
This is the core message of your video.
4. Write a Video Production Brief
• Before you start with your pre-production, you need to make your video production brief.
This will guide you in the whole production process to ensure that everything is in place.
6. Unit 3: Communication Aids and Strategies Using Tools of Technology
• Your video production brief should include:
➢ Your video objectives
➢ Your target audience
➢ What you want your audience to feel, think and do
➢ Your video’s core message
➢ your deadline
5. Develop the Creative Approach
• This is the idea or concept of your video content
• Use your insight of your audience to create a unique way of presenting your core
6. Write a Script
• Your script should be:
➢ Engaging and emotive
➢ Interesting to your target audience
➢ Easy to understand
➢ Short but concise
➢ Convey your core message
7. Create a Storyboard
• This will help you visualize how your video will be shot
• It contains a series of thumbnails that shows the flow of the video, illustrating the key scenes
— how will the setting look? Who will be present? What actions will take place?
7. Unit 3: Communication Aids and Strategies Using Tools of Technology
8. Plan and Schedule the Shoot
• Organize and schedule everything that is related to your video
➢ Location – indoor? Outdoor?
➢ Crew – director, camera operator, sound and lighting technician
➢ Makeup and props
➢ Call sheet
9. Shoot the Footage
• Make sure that:
➢ Everyone is present
➢ The video is well-lit, well-shot and well-framed
➢ Enough footage is filmed to make the editing process easier
➢ The script and storyboard are closely followed
10. Edit the Video Content
• Choose the best takes to be used in the final video
• Cut the film together according to the script and storyboard
11. Add graphics and Special Effects
• Your graphics should follow the script and storyboard closely so that it blends in
flawlessly with the rest of the video
12. Mix Music and Soundtrack
• Your music should:
➢ Complement the mood and tone of the video
➢ Help you deliver your core message
➢ Be appropriate for your target audience
➢ Match the pace of the edit
13. Record the Voiceover
• Get a voiceover artist who:
➢ has a moving, pleasant-sounding voice
➢ can read the script in a way that reinforces your core message
Tip: You can also create other multimodal materials using your smart phones. You may download
the following apps for free:
8. Unit 3: Communication Aids and Strategies Using Tools of Technology
Voice Recorder Pro - Voice Record Pro is a professional voice recorder. Record
voice memos and sounds (unlimited length). The recorded audio files can be saved
into your camera roll or to a host of cloud-based websites such as OneDrive, Google
drive, and Dropbox for insertion into other iPad projects.
Morfo - Use Morfo to quickly turn a photo of yourself or any other person's face into
a talking 3D character.
Tellagami - Tellagami allows you to talk or tell a story via the on-screen avatar. Use
your own background image or one for the gallery. Finished Tellagamis can be saved
to your camera roll.
Puppet Pals - Puppet Pals and Puppet Pals 2 allow you to create unique
shows with animation and audio. Choose actors and backdrops, drag
them on to the stage, and tap record. The actors’ movements and audio
will be recorded in real time for playback later.
Comic Maker HD - a free comic creation app. There are many options for creating
single page or multi-page comics with special image stamps and speech bubbles. You
can use your own images from your camera roll or from your live camera.