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Talent Management and Recruitment: What the Sector is Doing Wrong
                        and How to Fix It
        Dennis Sawyers & Heather Carpenter



                  Special Thanks To Our Sponsors
Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it.




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Today’s Speakers




                                       Heather Carpenter
      Dennis Sawyers                      Research Associate,
      Senior HR Consultant,              Caster Family Center for
      Nonprofit HR Solutions              Nonprofit Research,
                                         University of San Diego

              Hosting: Sam Frank, Synthesis Partnership
    Assisting with chat questions: April Hunt, Nonprofit Webinars
Talent Management &
Recruitment
What the Sector is doing wrong and how to fix it.
March 16, 2011
Speakers: Dennis Sawyers, Senior HR Consultant, Nonprofit HR Solutions
& Heather Carpenter, Research Assistant, Caster Family Center for
Nonprofit Research
CONTENTS




                                                      03/16/2011
 2011 Nonprofit Employment Trends Survey Key
  Findings.




                                                      Talent Management & Recruitment
 What These Results Mean for Your Organization

 Taking a Different Approach as We Go Forward




                                                  5
2011 NONPROFIT EMPLOYMENT
TRENDS SURVEY




                                                                    03/16/2011
KEY FINDINGS
  1.   ALTHOUGH THE HR FUNCTION IS VIEWED AS CRITICAL IT
       STILL REMAINS A LOW PRIORITY FOR MOST ORGANIZATIONS.




                                                                    Talent Management & Recruitment
  2.   NEARLY A QUARTER OF NONPROFITS LOST STAFF IN 2010.
  3.   WHEN NONPROFITS LAY OFF STAFF, 81% REPORT USING
       EXISTING STAFF TO FULFILL THE DUTIES OF THE ELIMINATED
       POSITION.
  4.   TURNOVER REMAINS LOW. ECONOMIC IMPROVEMENTS ARE
       NOT BEING REALIZED AS QUICKLY AS ANTICIPATED.
  5.   IT’S STILL “WHO YOU KNOW” WHICH WORKS THE BEST WHEN
       IT COMES TO NONPROFIT RECRUITMENT.



                                                                6
KEY FINDING 1
HR IS CRITICAL, BUT NOT A PRIORITY




                                                                03/16/2011
 84% of respondents agreed that the HR function is
  critical to their organization’s ability to fulfill its
  mission.




                                                                Talent Management & Recruitment
 86% of respondents noted that HR practices play a
  role in achieving the mission.
 Over half of respondents (59%) agreed that their
  organization’s mission informs decisions regarding
  HR matters such as employee training and pay.
 However, more than half (52%) of respondents
  have the responsibilities of HR mingled with other
  functions – no dedicated HR professional.
                                                            7
KEY FINDING 2: NEARLY A QUARTER OF
NONPROFITS LOST STAFF IN 2010




                                                                                              03/16/2011
   24% Saw a Decrease in Staff in 2010
     Better than predicted




                                                                                              Talent Management & Recruitment
     Median number of positions eliminated – 3


   Predictions look good for 2011
     Majority of nonprofits do not plan to freeze hiring,
      reduce staff, or eliminate positions in 2011.
     60% plan to hire or create new positions in 2011




                                                                                          8
                                        Source: 2011 Nonprofit Employment Trends Survey
KEY FINDING 3: USING EXISTING STAFF TO FULFILL
THE DUTIES OF THE ELIMINATED POSITION




                                                                                                                                    03/16/2011
   81% use existing staff to fulfill duties
        Leads to potential burnout




                                                                                                                                    Talent Management & Recruitment
   New Programs Staffing Strategies
               Staffing Strategies Used to Support New
                      Programs and/or Initiatives
                      Use volunteers and interns           2%

                                 Use current staff                                            55%

        Hire temporary staff through a third party
                                                       0.2%
                    vendor/agency

     Hire temporary staff directly on our payroll          3%

            Hire new staff (full-time or part-time)                             36%

                       Contract with consultants           4%

                                                      0%    10%   20%   30%    40%     50%    60%                               9
                                                                              Source: 2011 Nonprofit Employment Trends Survey
KEY FINDING 4: TURNOVER REMAINS LOW




                                                                                            03/16/2011
   Nonprofits in this survey reported a turnover rate of
    13 percent.




                                                                                            Talent Management & Recruitment
       56% anticipate their turnover rate will stay the same in
        2011 as the previous year and 24% anticipate a lower
        turnover rate than the previous year
   Reasons for anticipated higher turnover in 2011
     Voluntary terminations/resignations
     Involuntary terminations/resignations
     Retirement




                                                                                           10
                                         Source: 2011 Nonprofit Employment Trends Survey
Key Finding 5: It’s still “who you know”
when it comes to nonprofit recruitment




                                                                                           03/16/2011
   Top 5 Recruitment Advertising Strategies
       Formal network of colleagues/nonprofits




                                                                                           Talent Management & Recruitment
       Informal network of colleagues/friends
       Newspaper (local online edition)
       CraigsList
       Newspaper (local print edition)
   Personal Network Sources


                                            Formal network of
                     50%                    colleagues/nonprofits
                                 50%        Informal network of
                                            colleagues/friends
                                                                                          11
                                        Source: 2011 Nonprofit Employment Trends Survey
03/16/2011
                                 Talent Management & Recruitment
     WHAT DO THESE FINDINGS
     POTENTIALLY MEAN FOR YOUR
     ORGANIZATION?
12
KEY FINDING 1
FAILURE TO PRIORITIZE HR LIMITS RESULTS AND
INCREASES RISK AND COSTS




                                                                                          03/16/2011
   Limits the advancement of the organization’s mission
   Limits the development of teams and individuals
   Limits strategic perspective




                                                                                          Talent Management & Recruitment
   Increases exposure to legal risk
   Increases exposure to compliance infractions
   Potential increased costs
       According to the U.S. Department of Labor the cost of replacing an employee
        can be as great as 33.3% of a new hire’s annual salary.
     Example: Average salary $50,000 x 33.3% = $16,650 (for a poor hiring
      decision).
     Costs that add up to that $16,650 (for a poor hiring decision):
            Percentage of your salary/benefits (or recruiter’s, hiring manager, etc.)
            Re-advertising costs or possible placement fees.
            Training costs
            Employee morale
            Unemployment costs                                                          13
            Hassle for you!
KEY FINDING 2
THERE IS LIGHT AT THE END OF THE TUNNEL




                                                           03/16/2011
 We have possibly seen the worst of the economic
  down-turn.




                                                           Talent Management & Recruitment
 Opportunity to backfill and/or create new positions
  is in the not-so-distant future.

   However, emerging challenges with public sector
    funding pose a threat to what looks like a possible
    strong come-back for the non-profit sector.



                                                          14
KEY FINDING 3
THE POTENTIAL FOR BURN-OUT IS HIGH




                                                           03/16/2011
   The overwhelming majority indicate that they are
    stretching the capacity of current staff -- how far




                                                           Talent Management & Recruitment
    can we stretch before the band breaks or we realize
    diminishing returns?

   Are we lean and mean or unprepared to deliver
    against critical objectives?




                                                          15
KEY FINDING 4
PEOPLE ARE STAYING WITH A “SURE THING”




                                                    03/16/2011
 The instability of the economy has produced
  commitment to the familiar – risk aversion




                                                    Talent Management & Recruitment
 Employees are not necessarily staying out of
  commitment – it’s a survival tactic
 The few who identify seemingly good external
  opportunities leap for them – abandoning ship
 Some whom the economy has rendered unready
  for retirement have decided to move on despite
  losses – possibly already burned out


                                                   16
KEY FINDING 5
OVER-RELIANCE ON NETWORKS MAY BE
PRESENTING CHALLENGES




                                                                      03/16/2011
   Though formal and informal networks yield significant results,
    diversity challenges give pause for concern.
    While diversity is regarded as important, almost half of those




                                                                      Talent Management & Recruitment

    who indicate challenges say that the greatest diversity
    challenge is balancing ethnic diversity – attracting qualified
    people of color.
   Dr. Ivan Misner is the Founder & Chairman of BNI, as well as
    a New York Times best-selling author says, “It is human
    nature to congregate with people that are very much like us.
    People tend to cluster together based on education, age, race,
    professional status, etc.. The bottom line is that we tend to
    hang out with people who have similar experiences or
    perspectives as ours.”
                                                                     17
03/16/2011   Talent Management & Recruitment
                                 SO WHAT DO WE NEED TO DO
                                 DIFFERENTLY?
                                                            18
RESPONSE TO KEY FINDING 1
MAKE THE CASE FOR HUMAN RESOURCE
MANAGEMENT




                                                         03/16/2011
   A necessary partnership for advancing responsible
    business practice.




                                                         Talent Management & Recruitment
     Compliance
     Risk Management

   A strategic partnership committed to results
     Talent Management
     Total Rewards
     Planning and Monitoring

   A trusted advisor
     HR and Business Strategy
     Employee Relations
                                                        19
KEY FINDINGS 2 & 3
FULLY CONSIDER THE BENEFIT OF A BROADER
SCOPE OF INTERIM STAFFING STRATEGIES




                                                                      03/16/2011
Volunteers           Interns                  Consultants
No salary costs      Low to no salary costs   No regular
                                              employment costs




                                                                      Talent Management & Recruitment
Committed to your    Eager to learn and       Possible opportunity
mission              add value                to negotiate rates
Eager to learn and   Possible future          Experienced, high-
add value            candidate pool           functioning, highly
                                              skilled talent
Possible future                               Possible benefit
candidate pool                                beyond functional
                                              expertise



                                                                     20
KEY FINDING 4
OPENLY COMMUNICATE AND CELEBRATE,
CELEBRATE, CELEBRATE




                                                                                  03/16/2011
   In times of uncertainty, clear and timely communications are critical
    for employee satisfaction.
   “People may take a job for more money, but they often leave it for




                                                                                  Talent Management & Recruitment
    more recognition.”

    “There has been overwhelming evidence in recent years that
    recognizing employees when they do good work is not just the right
    thing to do, but it also is the smart thing to do if you are interested in
    obtaining desired results in your organization.”
    Bob Nelson
   “People often say that motivation doesn't last. Well, neither does
    bathing – that's why we recommend it daily."
    Zig Ziglar


                                                                                 21
KEY FINDING 5
THERE IS A WEALTH OF OPPORTUNITIES TO
EFFECTIVELY MARKET JOB OPENINGS




                                         03/16/2011
                                         Talent Management & Recruitment
                                        22
THERE ARE SIGNIFICANT
OPPORTUNITIES TO
LEVERAGE SOCIAL




                         03/16/2011
NETWORKING SOURCES




                         Talent Management & Recruitment
                        23
NONPROFIT HR SOLUTIONS

   About us




                                                                                       03/16/2011
       Nonprofit HR Solutions is the nation's only full-service consulting firm
        dedicated exclusively to meeting the human resources needs of nonprofit
        organizations. Since 2000, Nonprofit HR Solutions has worked
        exclusively with the nonprofit sector, generating results for organizations




                                                                                       Talent Management & Recruitment
        supporting advocacy, health and human services, arts and culture,
        education, the environment, faith-based missions and more.

        For more information on Nonprofit HR Solutions, please call
        202.785.2060 or visit www.nonprofithr.com.

   Our services
       HR Consulting & Outsourcing
       Executive Search
       Staffing
       The HR Cooperative
       Nonprofit Human Resources Conference (Oct 9-11, 2011)
       Nonprofit HR Symposia Series (Spring 2011)
                                                                                      24
03/16/2011
                                Talent Management & Recruitment
     TALENT MANAGEMENT &
     RECRUITMENT
25   www.nonprofithr.com
     dsawyers@nonprofithr.com
     hcarpenter@sandiego.edu
Find the listings for our current season of webinars
                     and register at

            NonprofitWebinars.com

                     Chris Dumas
              Chris@NonprofitWebinars.com
                     707-812-1234



             Special Thanks To Our Sponsors

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Talent Management and Recruitment

  • 1. Talent Management and Recruitment: What the Sector is Doing Wrong and How to Fix It Dennis Sawyers & Heather Carpenter Special Thanks To Our Sponsors
  • 2. Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it. A Proud Sponsor of NonprofitWebinars.com
  • 3. Today’s Speakers Heather Carpenter Dennis Sawyers Research Associate, Senior HR Consultant, Caster Family Center for Nonprofit HR Solutions Nonprofit Research, University of San Diego Hosting: Sam Frank, Synthesis Partnership Assisting with chat questions: April Hunt, Nonprofit Webinars
  • 4. Talent Management & Recruitment What the Sector is doing wrong and how to fix it. March 16, 2011 Speakers: Dennis Sawyers, Senior HR Consultant, Nonprofit HR Solutions & Heather Carpenter, Research Assistant, Caster Family Center for Nonprofit Research
  • 5. CONTENTS 03/16/2011  2011 Nonprofit Employment Trends Survey Key Findings. Talent Management & Recruitment  What These Results Mean for Your Organization  Taking a Different Approach as We Go Forward 5
  • 6. 2011 NONPROFIT EMPLOYMENT TRENDS SURVEY 03/16/2011 KEY FINDINGS 1. ALTHOUGH THE HR FUNCTION IS VIEWED AS CRITICAL IT STILL REMAINS A LOW PRIORITY FOR MOST ORGANIZATIONS. Talent Management & Recruitment 2. NEARLY A QUARTER OF NONPROFITS LOST STAFF IN 2010. 3. WHEN NONPROFITS LAY OFF STAFF, 81% REPORT USING EXISTING STAFF TO FULFILL THE DUTIES OF THE ELIMINATED POSITION. 4. TURNOVER REMAINS LOW. ECONOMIC IMPROVEMENTS ARE NOT BEING REALIZED AS QUICKLY AS ANTICIPATED. 5. IT’S STILL “WHO YOU KNOW” WHICH WORKS THE BEST WHEN IT COMES TO NONPROFIT RECRUITMENT. 6
  • 7. KEY FINDING 1 HR IS CRITICAL, BUT NOT A PRIORITY 03/16/2011  84% of respondents agreed that the HR function is critical to their organization’s ability to fulfill its mission. Talent Management & Recruitment  86% of respondents noted that HR practices play a role in achieving the mission.  Over half of respondents (59%) agreed that their organization’s mission informs decisions regarding HR matters such as employee training and pay.  However, more than half (52%) of respondents have the responsibilities of HR mingled with other functions – no dedicated HR professional. 7
  • 8. KEY FINDING 2: NEARLY A QUARTER OF NONPROFITS LOST STAFF IN 2010 03/16/2011  24% Saw a Decrease in Staff in 2010  Better than predicted Talent Management & Recruitment  Median number of positions eliminated – 3  Predictions look good for 2011  Majority of nonprofits do not plan to freeze hiring, reduce staff, or eliminate positions in 2011.  60% plan to hire or create new positions in 2011 8 Source: 2011 Nonprofit Employment Trends Survey
  • 9. KEY FINDING 3: USING EXISTING STAFF TO FULFILL THE DUTIES OF THE ELIMINATED POSITION 03/16/2011  81% use existing staff to fulfill duties  Leads to potential burnout Talent Management & Recruitment  New Programs Staffing Strategies Staffing Strategies Used to Support New Programs and/or Initiatives Use volunteers and interns 2% Use current staff 55% Hire temporary staff through a third party 0.2% vendor/agency Hire temporary staff directly on our payroll 3% Hire new staff (full-time or part-time) 36% Contract with consultants 4% 0% 10% 20% 30% 40% 50% 60% 9 Source: 2011 Nonprofit Employment Trends Survey
  • 10. KEY FINDING 4: TURNOVER REMAINS LOW 03/16/2011  Nonprofits in this survey reported a turnover rate of 13 percent. Talent Management & Recruitment  56% anticipate their turnover rate will stay the same in 2011 as the previous year and 24% anticipate a lower turnover rate than the previous year  Reasons for anticipated higher turnover in 2011  Voluntary terminations/resignations  Involuntary terminations/resignations  Retirement 10 Source: 2011 Nonprofit Employment Trends Survey
  • 11. Key Finding 5: It’s still “who you know” when it comes to nonprofit recruitment 03/16/2011  Top 5 Recruitment Advertising Strategies  Formal network of colleagues/nonprofits Talent Management & Recruitment  Informal network of colleagues/friends  Newspaper (local online edition)  CraigsList  Newspaper (local print edition)  Personal Network Sources Formal network of 50% colleagues/nonprofits 50% Informal network of colleagues/friends 11 Source: 2011 Nonprofit Employment Trends Survey
  • 12. 03/16/2011 Talent Management & Recruitment WHAT DO THESE FINDINGS POTENTIALLY MEAN FOR YOUR ORGANIZATION? 12
  • 13. KEY FINDING 1 FAILURE TO PRIORITIZE HR LIMITS RESULTS AND INCREASES RISK AND COSTS 03/16/2011  Limits the advancement of the organization’s mission  Limits the development of teams and individuals  Limits strategic perspective Talent Management & Recruitment  Increases exposure to legal risk  Increases exposure to compliance infractions  Potential increased costs  According to the U.S. Department of Labor the cost of replacing an employee can be as great as 33.3% of a new hire’s annual salary.  Example: Average salary $50,000 x 33.3% = $16,650 (for a poor hiring decision).  Costs that add up to that $16,650 (for a poor hiring decision):  Percentage of your salary/benefits (or recruiter’s, hiring manager, etc.)  Re-advertising costs or possible placement fees.  Training costs  Employee morale  Unemployment costs 13  Hassle for you!
  • 14. KEY FINDING 2 THERE IS LIGHT AT THE END OF THE TUNNEL 03/16/2011  We have possibly seen the worst of the economic down-turn. Talent Management & Recruitment  Opportunity to backfill and/or create new positions is in the not-so-distant future.  However, emerging challenges with public sector funding pose a threat to what looks like a possible strong come-back for the non-profit sector. 14
  • 15. KEY FINDING 3 THE POTENTIAL FOR BURN-OUT IS HIGH 03/16/2011  The overwhelming majority indicate that they are stretching the capacity of current staff -- how far Talent Management & Recruitment can we stretch before the band breaks or we realize diminishing returns?  Are we lean and mean or unprepared to deliver against critical objectives? 15
  • 16. KEY FINDING 4 PEOPLE ARE STAYING WITH A “SURE THING” 03/16/2011  The instability of the economy has produced commitment to the familiar – risk aversion Talent Management & Recruitment  Employees are not necessarily staying out of commitment – it’s a survival tactic  The few who identify seemingly good external opportunities leap for them – abandoning ship  Some whom the economy has rendered unready for retirement have decided to move on despite losses – possibly already burned out 16
  • 17. KEY FINDING 5 OVER-RELIANCE ON NETWORKS MAY BE PRESENTING CHALLENGES 03/16/2011  Though formal and informal networks yield significant results, diversity challenges give pause for concern. While diversity is regarded as important, almost half of those Talent Management & Recruitment  who indicate challenges say that the greatest diversity challenge is balancing ethnic diversity – attracting qualified people of color.  Dr. Ivan Misner is the Founder & Chairman of BNI, as well as a New York Times best-selling author says, “It is human nature to congregate with people that are very much like us. People tend to cluster together based on education, age, race, professional status, etc.. The bottom line is that we tend to hang out with people who have similar experiences or perspectives as ours.” 17
  • 18. 03/16/2011 Talent Management & Recruitment SO WHAT DO WE NEED TO DO DIFFERENTLY? 18
  • 19. RESPONSE TO KEY FINDING 1 MAKE THE CASE FOR HUMAN RESOURCE MANAGEMENT 03/16/2011  A necessary partnership for advancing responsible business practice. Talent Management & Recruitment  Compliance  Risk Management  A strategic partnership committed to results  Talent Management  Total Rewards  Planning and Monitoring  A trusted advisor  HR and Business Strategy  Employee Relations 19
  • 20. KEY FINDINGS 2 & 3 FULLY CONSIDER THE BENEFIT OF A BROADER SCOPE OF INTERIM STAFFING STRATEGIES 03/16/2011 Volunteers Interns Consultants No salary costs Low to no salary costs No regular employment costs Talent Management & Recruitment Committed to your Eager to learn and Possible opportunity mission add value to negotiate rates Eager to learn and Possible future Experienced, high- add value candidate pool functioning, highly skilled talent Possible future Possible benefit candidate pool beyond functional expertise 20
  • 21. KEY FINDING 4 OPENLY COMMUNICATE AND CELEBRATE, CELEBRATE, CELEBRATE 03/16/2011  In times of uncertainty, clear and timely communications are critical for employee satisfaction.  “People may take a job for more money, but they often leave it for Talent Management & Recruitment more recognition.” “There has been overwhelming evidence in recent years that recognizing employees when they do good work is not just the right thing to do, but it also is the smart thing to do if you are interested in obtaining desired results in your organization.” Bob Nelson  “People often say that motivation doesn't last. Well, neither does bathing – that's why we recommend it daily." Zig Ziglar 21
  • 22. KEY FINDING 5 THERE IS A WEALTH OF OPPORTUNITIES TO EFFECTIVELY MARKET JOB OPENINGS 03/16/2011 Talent Management & Recruitment 22
  • 23. THERE ARE SIGNIFICANT OPPORTUNITIES TO LEVERAGE SOCIAL 03/16/2011 NETWORKING SOURCES Talent Management & Recruitment 23
  • 24. NONPROFIT HR SOLUTIONS  About us 03/16/2011  Nonprofit HR Solutions is the nation's only full-service consulting firm dedicated exclusively to meeting the human resources needs of nonprofit organizations. Since 2000, Nonprofit HR Solutions has worked exclusively with the nonprofit sector, generating results for organizations Talent Management & Recruitment supporting advocacy, health and human services, arts and culture, education, the environment, faith-based missions and more. For more information on Nonprofit HR Solutions, please call 202.785.2060 or visit www.nonprofithr.com.  Our services  HR Consulting & Outsourcing  Executive Search  Staffing  The HR Cooperative  Nonprofit Human Resources Conference (Oct 9-11, 2011)  Nonprofit HR Symposia Series (Spring 2011) 24
  • 25. 03/16/2011 Talent Management & Recruitment TALENT MANAGEMENT & RECRUITMENT 25 www.nonprofithr.com dsawyers@nonprofithr.com hcarpenter@sandiego.edu
  • 26. Find the listings for our current season of webinars and register at NonprofitWebinars.com Chris Dumas Chris@NonprofitWebinars.com 707-812-1234 Special Thanks To Our Sponsors