Everything you do after someone makes their first donation will determine if they will give that all-important second gift. 50-80% never do. And this is costing you money. Why? Because it’s much more expensive to find a new donor than it is for you to keep a current donor. This webinar will explain the reasons donors often stop giving to your organization and what you can do to change that.
4. Today’s Speaker
Assisting with
Tina Cincotti
chat questions: Owner & Principal Consultant
April Hunt & Funding Change Training & Consulting
Riley Croft, Hosting:
Nonprofit Webinars Sam Frank, Synthesis Partnership
A Service
Of: Sponsored by:
14. Comparison of Two Approaches
Transaction Relationship
Fundraising Fundraising
Focus Soliciting donations Retaining donors
Key measures Immediate response, Lifetime value
return on
investment,
amount of gift
Orientation Urgency of cause Donor relationship
Time scale Short Long
Customer service Little emphasis Major emphasis
15. Comparison of Two Approaches
Transaction Relationship
Fundraising Fundraising
Focus Soliciting donations Retaining donors
Key measures Immediate response, Lifetime value
return on
investment,
amount of gift
Orientation Urgency of cause Donor relationship
Time scale Short Long
Customer service Little emphasis Major emphasis
72. Welcome Kit
• Personalized cover letter
• Most recent newsletter
• Annual report
• Recent press clip
• Invitation to an upcoming program
or event
• Maybe a sticker, pin or magnet
85. Thank you for spending your valuable
time with me today!
Please stay in touch. -- Tina
617-477-4505
tina@fundingchangeconsulting.com
TinaFCC on Twitter
www.fundingchangeconsulting.com
86. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
A Service
Of: Sponsored by: