This document provides information about Pakistan International Airlines (PIA) and its public relations department. It lists the group members and introduces PIA, noting it is Pakistan's largest airline founded in 1955. It details PIA's bases and ownership, as well as its logos and slogans over time. The roles of the PR department and its staff are discussed. The document also outlines the PR department's policies, both internal regarding staff and external regarding media. It concludes with public views on PIA's challenges and limitations of the information provided.
4. Introduction of PIA
PIA is the 1st Largest Airline company in
Pakistan and 16th largest airline in Asia.
Founded in 11 March 1955 after merging
Orient Airways.
Investments of Mirza Ahmed Isphani.
16. POLICIES OF PR DEPARTMENT IN
PIA
Internal policy
Protect the organization
Good relations with staff members
Decision making
Promote good image of an organizaton
17. External policy
Media strategy
build good relation with media
1.electronic media
2.Print media
Press release
• Give 50% discount to media persons
within country
20. Public point of view:
70% people believe that it is due to incompetent government
Around 10% people believe that it is due to management failure
According to 6% people, financial condition of the country is the
reason behind this
24% believe it is due to lack of service, good environment and
comfortable experience
21. Limitations:
Time and contacts in PIA
Information being provided
Information being shared
Information’s reliability and truthfulness
Public opinion not being honest