NomadiX Media in the
DOOH Landscape DOOH MEDIA SYSTEMS
www.nomadixmedia.com
PCT/ GB 2010001978

What is Digital Out Of Home Advertising
(DOOH)?
• Out of home (OOH) advertising refers to marketing and advertising
targeted to consumers when they are “on the go” in public places, events
and specific commercial locations.
• Digital-out-of-home (DOOH) is a flexible medium that allows consumers
engagement, generally focused on place-based networks in venues and
outdoor.
• Typically, DOOH networks refer to screens, kiosks, e-board as well as
mobile screens such as the ones offered by NomadiX Media.

What is Digital Out Of Home Advertising
(DOOH)?
Don’t get things mixed up!
DOOH is certainly nowhere close to a television outside the home.
It is a 3D environment where consumers experience situations and are
engaged in interactive brand experiences.

What is DOOH all about?
•The essence of Digital OOH is being constantly connected
to consumers.
•It is essential to know:
•Where they are
•When
•What they want
•What they do
•Where they go
•This is what NomadiX Media does best!
•Move with the audience
•Take the message directly to them

What is DOOH all about?
• NomadiX Media occupies a unique position in the DOOH advertising
landscape and specializes exclusively in digital roaming media platforms.
• Nomadix i-Walker is the most sophisticated roaming media in the
market to date. It has all the features a traditional digital signage platform
has to offer, including centralised content distribution, timely content
scheduling, secured feedback loop and the latest in the DOOH
technologies such as inbuilt camera, automated audience measurement
and augmented reality with the added value of portability.

Trends
•Digital out of home has changed the Out of Home advertising
landscape over the last few years.
•However, it is only since recently that the technology has started to
take off to another level.
•The DOOH experienced issues in the past and showed limits in terms
of standardised measurements, isolated networks and bad
metrics.
•This is now over with the creation of features and softwares such as
Automated Audience Measurement.
•Digital technologies have dramatically changed products, OOH
devices and industries.

Trends
• Have a look out there!
• Digital screens now recognise faces and are able to adapt content
accordingly
• NomadiX Media, with the launch of the new i-Walker, is helping this
growth and has integrated the latest DOOH features that allow optimised
digital campaigns and accurate metrics.

Not to forget ROI!
These new ways of monitoring and measuring data allow a real efficient
return on investment as brands are able to reach their specific target
audience at the right time in the right location.

Why choose DOOH?
•Brings traditional advertising “to life”
•Cost efficient
•Flexible
•Huge creative potential
•Eye-catching and engaging
•Innovative
•Target people by location
•Target audience by circumstances
•Target by time and day
•Target by segment
•Accurate metrics and instant reporting available