Pico Play makes dreams a reality . Presentation outlining the Pico approach to themed attractions and entertainment

1. Your Partner in Themed Attractions & Entertainment

2. Demand is growing for unique experiences that can be shared with
family and friends; and cherished for a lifetime.
Gumbuya World
Australia
Copyright 2019

3. S.E.A. Aquarium
Sentosa Island, Singapore
In a competitive landscape, there is a need to find new ways to
grow the tourism economy by developing unique destinations.
Copyright 2019

4. Universal Studios
Sentosa Island, Singapore
How do you anchor your investment with a compelling reason for
people to chose your destination over others?
Copyright 2019

5. Pico is Your Partner in Themed
Attractions & Entertainment.
With our unique approach and business model for success
we will help you plan and deliver your vision,
from concept to completion.
Innovative, Insightful and Inspired
Copyright 2019

6. Global Strength
Local Presence
Over 2,000 inspired
professionals
Publicly listed on
HKSE
since 1992
US$630million
turnover in 2019
100,000sqm of
production
facilities
Copyright 2019

7. Global Strength
in 36 Cities
1. BANDAR SERI BEGAWAN
2. BANGKOK
3. BEIJING
4. CAIRO
5. CHENZHOU
6. CHONGQING
7. COLOMBO
8. DOHA
9. DONGGUAN
10. DUBAI
11. GOLD COAST
12. GUANGZHOU
13. HANOI
14. HO CHI MINH CITY
15. HONG KONG
16. JAKARTA
17. KUALA LUMPUR
18. LONDON
19. LOS ANGELES
20. MACAU
21. MANAMA
22. MANILA
23. MELBOURNE
24. PERTH
25. RIYADH
26. SEOUL
27. SHANGHAI
28. SHENZHEN
29. SINGAPORE
30. SYDNEY
31. TAIPEI
32. TOKYO
33. WUHAN
34. XIAN
35. YANGON
36. ZHENGZHOU

8. Quality and Sustainability
World Class, World Conscious
ISO 9001 ISO 20121 ISO 14001 OHSAS 18001 SA 8000
Themed Entertainment
Association Member
Australian Amusement Leisure
& Recreation Association Member
World Association of Zoos
and Aquariums Member
World Wildlife
Fund Sponsor
International Association of Amusement
Parks and Attractions Member
EMS 596518

9. Specialties and
Services
VISUAL BRANDING
EXPERIENCES
EVENT MARKETING
WORLD EXPO
SPORTS
EXIBITION MARKETING
THEMED ATTRACTIONS
AND ENTERTAINMENT
INTERIOR AND RETAIL
EXPERIENCE
DESIGN

10. Pico’s Unique
Approach
Strategy to
Execution,
Concept to
Completion
Leverage
Our Knowledge
Base
Deliver
Powerful and
Engaging
Experiences
Build and
Deliver with
Global Logistics
Idea
Driven
Solutions
Copyright 2019

11. Copyright 2019
Samsung Everland Resort
South Korea
delivery
We bring destinations to life through
powerful and engaging experiences.
We are your partner, from strategy to execution, concept to completion.

12. Wanda Movie Park
China
We’re results-driven,
with business models that deliver data-driven,
measurable return on investment.
We have deep expertise in creating engagements by harnessing our
technology, content and creative services.
knowledge base
Copyright 2019

13. We build experiences centered in creative story-telling.
We understand that engaging with consumers
requires connecting with them, dynamically using human-centered
audience interaction.
idea-driven
Art Science Museum
Marina Bay Sands, Singapore
Copyright 2019

14. With over fifty years in the business, we have built a massive
variety of projects around the world. Our global logistic and
production capabilities are second to none.
build / deliver
Hub Zero Family Entertainment Centre
Dubai, UAE
Copyright 2019

15. Themed Attractions &
Entertainment
Pico is a complete concept, design and planning facility
offering clients bespoke themed attractions, immersive
environments and entertainment for tourism and leisure
destinations. Our attraction projects include:
Theme Parks, Family Entertainment Centers,
Themed Interiors, Concept Dining & Retail,
Water Parks, Aquariums, Zoos & Nature Parks
Copyright 2019

16. Copyright 2019
Universal Studios,
Singapore
Design & Build –
Themed Interiors,
Facades & Area
Development

17. Disneyland Resorts,
Hong Kong &
Shanghai
Design & Build –
Architectural
Ornamentation,
Props & Area
Development
Copyright 2019

18. River Safari,
Singapore
Design & Build –
Animal Enclosures
/ Exhibits & All
Guests Areas
Copyright 2019

19. Samsung Everland,
Korea
Design & Build –
Water Slide Theming
Copyright 2019

20. Copyright 2019
Gumbuya World
Melbourne,
Australia
Design,
Masterplanning,
Economic Planning,
Theming & Art
Direction

21. Darwin Water
Theme Park,
Australia
Concept Design,
Masterplanning,
Economic Planning,
Economic and Social
Impact Analysis,
Copyright 2019

22. Urban Xtreme,
Indoor Adventure
Centre, Australia
Concept Design,
Masterplanning,
Construction
Documentation,
Interior Fit-out
Copyright 2019

23. OUR
SERVICES
Masterplanning and
Concept Design
Attraction Design
Documentation
Design and
Procurement of
Attractions and Rides
Theming and Custom
Art Fabrication
Live Shows and
Entertainment
Production
Animal Exhibits and
Presentations
Business Planning and
Feasibility Studies
Operational Management
Consultancy
Copyright 2019

24. Copyright 2019
Concept
Design

25. Masterplanning
Copyright 2019

26. Schematic Design &
Design Development
Copyright 2019

27. Construction
Drawings
Copyright 2019

28. Copyright 2019
Specialty
Fabrication
Copyright 2019
Johor, Malaysia
Fabrication Facility

29. Pico Gold Coast
Copyright 2019
Office and Fabrication Facilities
Pico Shanghai Pico Dubai
Pico Singapore Pico Malaysia Pico BeijingPico Thailand
Pico London Pico Los Angeles Pico Shanghai

30. Live Show and
Entertainment
Production
Copyright 2019
Aladdin The Musical
Indonesia
Spiderman Show
Indonesia
Tiger Island
Australia
Jetski Pirates
Australia

31. Copyright 2019
Custom Art
Installation

32. Great
attractions
understand the
higher purpose
for visitors and
deliver
outstanding
customer
experiences at
every touch
point
Copyright 2019

33. Our team has the experience and
expertise to assist our Clients in
developing detailed business plans
including:
• Market Study Reports
• Feasibility Studies
• Marketing Plans
• Development Budgets
• Operational Budgets
• Project Cost Plans
• Project Cash Flows
Economic Planning,
Cash Flows &
Feasibility Studies
Copyright 2019

34. 34
Our experienced team will look to understand
the customer touch points at every stage in the
project to ultimately provide a level of
operating excellence & service that will
surprise, delight and make your guests want to
share the experience and return.
Prior to launch our operations team can
consult to ensure a visitor centric approach to
➢ Concept & Strategy
➢ Business Case Planning
➢ Branding & Marketing
Thru Pre-Opening , Launch and Delivery we are
able to provide a range of services including
• Business Strategy
• Marketing ,Promotions & Comms
• Operational Process
• Budgeting
• Technology Solutions
• Customer Service
• Resource & Recruitment
• People Leadership & Training
• Show Design & Scripting
• Safety & Compliance
• Maintenance & Procedures
• Business Optimization
• HR Systems and Performance
Customer & Operations
Delivery
Copyright 2019

35. Your Partner in
Themed Attractions and
Entertainment
Disclaimer: The visuals shown in this literature were taken by photographers commissionedby Pico or Pico’s direct or indirect clients. The visuals were chosen to highlight Pico’s part in our clients’ projects and to place it in context.
While care has been taken to select the most appropriate visuals, no implication is intended that all elements in the projects depicted were created or built solely by Pico.
Mark Eady
Creative Director.
M. 61 (0)418 150 306
E. mark.eady@au.pico.com
Greg Holt
Creative Director.
M. 61 (0)403 949 681
E. greg.holt@sg.pico.com
Pico Play Pty. Ltd.
Unit 2B, 11 Station Street,
Nerang, Gold Coast, QLD 4211, Australia
www.pico.com/themed-attractions
Pico Play Pte Ltd.
Level 1 Pico Creative Centre
20 Kallang Ave Singapore 339411