1.
Who is Product
Manager?
Exciting opportunity that will
change your life
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2.
Who is Product Manager?
A product manager is a professional role that is responsible for the development of
products for an organization, known as the practice of product management. Product
managers own the business strategy behind a product (both physical and digital
products), specify its functional requirements, and generally manage the launch of
features. They coordinate work done by many other functions (like software
engineers, data scientists, and product designers) and are ultimately responsible for the
business success of the product.

3.
Who is Product Manager?
A product manager knows
how to launch the product
and lead the product from
the point A to the point B
(by using all the possible
strategies)
Customer Technology
Business
Product Management

4.
What are your main
responsibilities and duties as
PM?

5.
- To form the vision of the product
- To research users
- To research competitors
- To deal with metrics on ongoing basis
- To control/manage development
- To take essential decisions on the
managerial level
- To take a responsibility
01 02
RESPONSIBILITIES & DUTIES
- To launch the product in one month
- To increase the metrics of ARPU to
10%
The result that is expected
from PM
How to achieve the results

6.
User experience design
CustDev
Customer Journey Map
Understanding of the market & the product (technology)
To identify the volume of the market (TAM, SAM, SOM)
To identify the strategy of "go-to-the-market" (ADL-matrix, Porter's
five forces, SWOT-analysis, PEST-analysis)
To identify the business-model of the product (Lean canvas, Business
Model Canvas, Value Proposition)
Data (metrics)
Metrics around product usage by consumers (Y.Metrics, Google
Analytics, Mobile Analytics)
A/B Testing
Calculation of Unit-economy
To build the development cycle
To manage the dev Team: Scrum, Kanban, Waterfall
Frameworks on prioritization of product tasks
To form the product roadmap
1.
2.
3.
4.
01 02
- Leading without authority
- Communicating effectively
- Negotiating
- Pushing back requirements
SOFT SKILLS HARD SKILLS

7.
PRODUCT
VS.
PROJECT
WHERE? WHAT
PRODUCT
Responsible for the product launching
Desiging and testing the hypothesis
Designing product vision
Identifying the key metrics of the product
Prioritizing backlog
Observing the success of implemented improvements
Solving any problems arisen in the team
HOW?
PROJECT
Responsible for process realization
Assisting the development team to assess and decompose the project
Lead planning
Form Roadmap
Control of development timing/deadlines
Manage PM expectations

8.
Product Manager/1 person/ Full-time
Team Lead/1 person/ Full-time
Backend 1-2 ppl/Full-time
Frontend 1-2 ppl/ Full-time
iOS 1 person/Full-time
Android 1 person/Full-time
QA 2 ppl/Full-time
Analytics 1 person/ Part-time
Design 1 person/Part-time
Product Team

9.
3 MAIN SKILLS PM SHOULD HAVE
Communications and negotiation skills
01
Strategy
02
Data Management & Analtics
03

10.
PRODUCT
MANAGER
CPO
CEO
PM'S LIFE-CYCLE
ON PROF.
LADDER
OWN PRODUCT

11.
QUESTIONS

12.
HOMEWORK
WHY DO YOU WANT
TO BECOME A
PRODUCT MANAGER?
WHAT IS YOUR
CURRENT POSITION?
WHAT KIND OF
PRODUCT ARE YOU
WILLING TO LAUNCH?
1.
2.
3.