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COMPANY PROFILE
As at March2015

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CLASSIFIED PAINT AND
ELECTRICAL CONTRACTORS
LIMITED.
Rattansi Education Trust House, 4th Floor,
Koinange Street.
P.o. Box 14379 – 00400, Nairobi.
TEL : +254720503556
EMAIL : info@classifiedcontractors.co.ke
classfiedlimited@gmail.com
WEB : www.classifiedcontractors.co.ke

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COMPANY STRATEGY
Purpose - To be a leader in the real estate industry by providing
Enhanced services, relationships and profitability.
Vision - To provide quality services that exceeds the expectations of our
Esteemed customers.
Mission Statement - To build long term relationships with our customers and clients
And provide exceptional customer services by pursuing
business through innovation and advanced technology.
Core Values - We believe in treating our customers with respect and faith.
We grow through creativity, invention and innovation. We
integrate honesty, integrity and business ethics into all aspects
of our business functioning.
Goals - Regional expansion in the field of property management,
Construction, provision of goods and services; and develop a
strong base of key customers. Our overall strategy will be
based on ensuring continuous improvement process of setting
objectives, measuring results and providing feedback to
facilitate further growth and progress. Increase the assets and
investments of the company to support the development of
services. To build good reputation in the field of real estate and
property management and become a key player in the industry.

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WHAT IS CLASSIFIED PAINT AND ELECTRICAL CONTRACTORS LTD?
Classified Paint & Electrical Contractors Ltd is a limited company incorporated on the 8th day
of September, 2014. As a start up that was designed by three young and innovative
individuals seeking to venture into the construction, housing and real estate sectors. The
company plans to use new innovations and technology available to make it a reality to many
who wish or dream of owning a house and or business premises.
To make this a reality, the company plans to use ready and available opportunities in the
supplies of goods and services to public and private institutions through expressing interest in
tendering and to sub – contract by / and or other companies.
The supplies will be mainly those related in the field of construction and or any other that the
company deems right as indicated below and our Memorandum and Articles of Association.
THE OPPORTUNITY
SIZE OF THE MARKET AND GROWTH RATE IN THE INDUSTRY
According to the Ministry of Lands, Housing and Urban Development, rapid urban
development is expected to the urbanization level from the current 34% to slightly over 50%
by 2030. This is slowly coming into reality as Kenya’s demographic, social and economic
landscape is already undergoing radical transformation as the country implements the
developed system of governance with counties gaining autonomy and financial resources.
This transformation has been greatly influenced by the construction industry which accounts
for 5% of Kenya’s GDP and employs about 1 million people. (Construction Business
Review, 2011)
The housing index survey by the Kenya Bankers Association (KBA) revealed that 68% of
home owners built their own units compared to 17% who acquired readily built homes. With
the trend, companies in construction industries are working towards improved technologies of
building homes that are both cost effective as well as reduced time of construction and labour
requirements to make it a reality to many.
The construction industry is expected to observe exponential growth as the government and
private developers increase investments in infrastructure and housing: firstly due to a huge
deficit in the country’s infrastructure and secondly, rapid growth in population which has led
to a soaring demand in housing. The housing industry is currently growing at 206,000 units a

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year with 82,000 of them springing up in the urban areas. According to the Kenya National
Bureau of statistics (KNBS), the construction sector grew by 5.5% in 2013 as compared to
4.8% in the previous year boosted by increase in the value of building plans approved in the
housing sector which rose to 34.2%. This has created opportunity for middle and low income
housing, manufacture and supply of construction materials and components as well as in the
area of upgrading informal settlements. The level of building and construction activities in a
country is an indicator of the general economic performance of that economy due to linkages
with most other sectors with corresponding demands for material and labor inputs” KNBS
said.
MARKET ESTABLISHMENT
 At present we have identified existing markets in Nairobi and its environs as well as
its outskirts, Kiambu, Kirinyaga and Machokos Counties. Although other Counties
are slowly gaining momentum as the demand for better housing continues to grow
enormously.
 Kiambu County is slowly gaining popularity as it’s considered the next best
investment option for local and foreign investors in the construction industry. This
ribbon development has been influenced by the multilane Thika Super Highway, the
Northern Bypass and towns like Ruiru which is currently harvesting from a house
boom since there are many coffee estates which are being converted into residential
houses. Though the land values at these areas are exorbitant, developers are positive
of putting up developments that will give maximum returns hence birth of projects
such as the Taut City and the Kahawa Downs Development Estate.
 Kirinyaga on the other hand has shown significant rise in implementing development
strategies that have catapulted the country into the fastest growing county in the
central region. Also as land levels in Nairobi, with the rapid growth of the
construction industry especially in the real estate sector have become a key element in
establishing successful projects. And with the National Construction Authority (NCA)
having recently developed new laws to curb out quarks in the industry.
 Machakos County too, located in between Nairobi and the Coast region is another key
area prone to development, with upcoming mega projects like the ICT’s Konza City
in Athi River and many more.

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OBJECTIVES OF THE COMPANY
 To achieve customer mix of about 30 per cent commercial and 60% residential
contracts.
 To expand operations to the greater urban areas and extensive regions of the country.
 To be among the leading contractors that have helped to spear head the Millennium
Development Goals of Vision 2030 in the construction industry.
 To achieve Annual sales revenue of approximately Ksh. 3 Million by the year three.
 Supply of goods, high and best quality and up to the standard materials.
 To use latest innovations and technology that are eco friendly that will help in
minimizing the cost of building by over 30% thus making home ownership a reality to
everyone who dreams of owning a home.
CHALLENGES IN THE INDUSTRY
 Lack of credibility from hired individuals due to lack of proper workmanship.
 Poor scheduling of job projects.
 Decrease in customer satisfaction and retention
 High cases of repeat business
 Poor project management
 Use of sub standard materials
 High cost of construction and building thus making the housing units unaffordable to
many.
OUR PRODUCTS AND SERVICES
Our service is mainly contracting of construction works. These works include,
1. Paint works and paints supplies
2. Electrical Works and supplies
3. Plumbing works
4. Interior design
5. Mechanical works
6. Gardening and Landscaping
7. Property Management
8. Building materials
9. Construction management
10. Building maintenance and repairs
We also supply goods and services in mechanicals, electrical, plumbing, and tilling and all
construction works in general.

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SOLUTIONS
 Our main aim is to ensure customer satisfaction.
 Provide well researched information about our client need so as to ensure that both
parties make informed decisions.
 To provide services in the timeliest manner and with an ongoing comprehensive
quality control program.
 The team is one made of professionals who see each contract as an agreement not
between a business and a customer, but between partners who wish to create a
close and mutually beneficial long-term relationship.
 Use of new methods of technology and innovations to subsidize the cost of
building and or construction.
 Use of up to the standard materials to avoid repeat business.
 Making sure that suppliers are of quality and delivered in the stipulated schedule of
time, i.e. on time.
UNIQUENESS OF OUR PRODUCTS AND SERVICES
 Classified Paint and Electrical Contractors believes in handling each project in a
professional and noble manner by ensuring that each project has an inventory
coordinator, and at least have one expediter.
 Having a dedicated project manager who is capable of handling quality-control issues
so as to ensure that our client gets exactly what he or she had bargained for.
 Our services are appealing to the high, middle and low income earners who have the
will and desire to see their dreams turn into tangible reality.
 The company will use versatile and completely adaptable methods for a variety of
building configurations.
 We offer turnkey solutions right from design and planning, construction, modular
building materials among other construction services.

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TARGET CUSTOMER (S)
 The company will initially focus in all regions with customers who have ventured into
the construction industry and still willing to expand and work with a dynamic team of
contractors. The company has rigorously examined its financial projections and
concluded that the regions are conservative in profits and generous in expenditures.
 Private and Public developers.
 Construction contractors looking for sub – contractors.
MANAGEMENT SUMMARY
Classified Paint and Electrical Contractors Limited Company has five employees with
different qualifications. A Civil Engineer, Mechanical Engineer, Mechatronic Engineer, a
Business and Project Coordinator and a Lawyer.
This team of result oriented individuals will use their expertise in their respected fields for the
smooth and effective running of the company’s day to day business to deliver quality,
efficient and on – time services to our clients.