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PMM PPT.pptx

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PMM PPT.pptx

  1. 1. Value Delivery Process And The Value Chain By Nivedhan K
  2. 2. Value Chain 2  Porter’s definition includes all activities to design, produce, market, deliver, and support the product/service.  The value chain is concentrating on the activities starting with raw materials till the conversion into final goods or services.  Two categories: a) Primary Activities b) Support Activities
  3. 3. Value Chain Analysis 3 You will be able to accesses where the true value comes from and which area the company need their work to do
  4. 4. Types of Firm Activities 4  Primary activities Those that are involved in the creation, sale, and transfer of products (including after-sales service) 1. Inbound logistics 2. Operations 3. Outbound logistics 4. Sales and marketing 5. Service and support
  5. 5. 5  Support Activities Those that merely support the primary activities 1. Human resource 2. Technology Development 3. Procurement 4. Firm Infrastructure
  6. 6. Value Chain Model (Fish Bone Model) 6
  7. 7. Primary Activities 7  Inbound Logistics The internal handling and management of resources coming from outside sources -- such as external vendors and other supply chain sources.  Operations Process of transforming inputs into finished goods and services.  Outbound Logistics Activities to distribute a final product to a consumer.  Marketing and Sales Strategies to enhance visibility and target appropriate customers—such as advertising, promotion, and pricing.
  8. 8. 8  Services Activities such as customer service and product support, reinforce a long-term relationship with the customers who have purchased a product or service.
  9. 9. Secondary Activities 9  Procurements New external vendors, maintaining vendor relationships, negotiating prices, and other activities related to bringing in the necessary materials and resources used to build a product or service.  Technology Development Activities such as research and development, IT management, and cybersecurity build and maintain an organization's use of technology. e.g) Apple
  10. 10. 10  Human Resource Management The management of human capital. This includes functions such as hiring, training, building and maintaining an organizational culture; and maintaining positive employee relationships.  Firm Infrastructure Necessary company activities such as legal, general management, administrative, accounting, finance, public relations, and quality assurance.
  11. 11. Thank You!! 11

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