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2. Indonesia Online Advertising Market Outlook to 2021- Significant Rise in
Internet, Mobile and Social Media User Penetration to Drive Growth”
provides a comprehensive analysis of digital advertising market in
Indonesia. The report covers market size, segmentation on the basis of
medium, type, sectors and pricing model of online advertising. The report
also covers market in different aspects such as developing trends in the
market, market share of major advertising platform and company profiles
for major online advertising agencies and publishers in Indonesia online
advertising market. The report provides detailed overview on future
outlook & projections with analyst recommendations for the industry.
• Industry Overview
Indonesia online advertising market has witnessed a phenomenal growth
owing to a remarkable increase in the number of internet users over the
years along with increasing mobile and social media users.
3. On the grounds of this, the market has recorded an amplified overall
expenditure from USD ~ million in 2015 to USD ~ million in 2016. Rising
trend in the e-commerce market, smartphone and tablet penetration,
increase in the number of social media users and the new product
launches by the publishers have augmented the growth of online
advertising market in Indonesia over the past five years.
• Market Segmentation of Indonesia Online Advertising Market
Indonesia online advertising market has been segmented on the basis of
medium, type, sectors and pricing model of online advertising. Indonesia
online advertising market is dominated by desktop advertising in terms of
segmentation by medium with a share of ~% followed by mobile
advertising with a share of ~% in the market in 2016. By type of online
advertising, the market is dominated by search and banner advertising
with a spending of USD ~ million and USD ~ million respectively, in 2016.
In 2016, advertisement spending is generated by sector was majorly from
FMCG/Retail sector which amounted to USD ~ million.
4. Indonesia online Advertising market has been segmented by types of
performance based pricing models such as Cost per Mile (CPM), Cost per
Click and Cost per Action. In 2016, Cost per Mile held the highest
percentage share (~ %) among other models as it extends a very low
financial risk and also the expected revenue per impression can be easily
calculated through CPM model.
• Future Potential of Indonesia Online Advertising Market
Indonesia online advertising market is expected to grow at a CAGR of ~%
during the forecast period of 2017-2021 owing to factors like rising
number of smartphone users, country’s economic growth and growing
online population. The growth is also expected to be driven by the rising
number of social media users, booming ecommerce market, rise of
independent advertisement advisors, support from government,
publishers and mobile networks and other such relevant factors.
5. • Competitive Scenario in Indonesia Online Advertising Market
Competitive Scenario has been analyzed for advertising agencies as well as
platforms. Major advertising agencies in the country include Grey
Indonesia, Ogilvy One, Milestone and Brightstars.The major online
advertising platforms in Indonesia are Facebook, Instagram, Google,
YouTube, Twitter and others. Facebook and Instagram together led the
market with a share of ~% and Google held the second position with a
share of ~% in the total revenues in 2016. Since, the demand for video
advertising is also rising, YouTube is competing with a share of ~% while
twitter accounted for a share of ~% in the total revenue in 2016.
• Key Topics Covered in the Report:
• Indonesia Online Advertising Market Genesis and Current Scenario
• Value Chain Analysis on Indonesia Online Advertising Market
• Indonesia Online Advertising Market Size
6. • Indonesia Online Advertising Market Segmentation
• SWOT Analysis in Indonesia Online Advertising Market
• Trends and Developments in Indonesia Online Advertising Market
• Issues And Challenges In Indonesia Online Advertising Market
• Regulatory Scenario In Indonesia Online Advertising Market
• Competitive Landscape In Indonesia Online Advertising Market
• Market Share of Major Players in Indonesia Online Advertising Market,
2016
• Company Profiles for Major Players in Indonesia Online Advertising Market
• Future Outlook for Indonesia Online Advertising Market, 2017-2021
• Macroeconomic Factors affecting Indonesia Online Advertising Market