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ENABLING A TRUE OMNICHANNEL ECOSYSTEM
USING ADAPTABLE BACKEND PLATFORMS
KYU CHO
VP, DIGITAL CONSULTING
SAJID MOHAMEDY
VP, STRATEGY & OPERATIONS
Building	
  
Success	
  
Together®	
  
	
  
#NisumTech www.nisum.com
#NisumTech
Consulting	
  
[Business]	
  
§ Technology	
  Strategy	
  
§ Product	
  Activation	
  
§ Project	
  Management	
  
§ Agile	
  Enablement	
  
§ Change	
  Management	
  
Digital	
  
[Technology]	
  
§ Technology	
  Enablement	
  
§ Enterprise	
  Architecture	
  
§ Development	
  &	
  
Automation	
  
§ DevOps	
  
§ Full	
  Stack	
  UI	
  
Innovation	
  
[Labs	
  /	
  ATS]	
  
§ Price	
  Pong	
  –	
  online	
  
negotiation	
  product	
  
§ JUMP	
  –	
  no	
  code	
  framework	
  
§ Omnichannel	
  Digitalization	
  
Ecosystem	
  
§ PaaS	
  –	
  OneOps	
  	
  
Agile	
  Next	
  DoorTM	
  	
  	
  [Delivery	
  Model]	
  
§ Over	
  900	
  consultants	
  onsite,	
  
near-­‐shore	
  and	
  offshore	
  
§ Built	
  in	
  delivery	
  infrastructure	
  along	
  with	
  
client	
  adaptability	
  
END-TO-END SERVICES, SOLUTIONS
& DELIVERY MODEL
#NisumTech
FIRM PROFILE & CLIENT VALUE
Year	
  Established	
  
16+	
  years	
  of	
  working	
  with	
  some	
  of	
  the	
  
biggest	
  organizations	
  in	
  the	
  world	
  
Annual	
  Growth	
  Rate	
  
A	
  testament	
  to	
  consistent	
  quality	
  &	
  satisfaction	
  
Professionals	
  
The	
  real	
  strength	
  of	
  our	
  firm,	
  our	
  people	
  are	
  
highly	
  talented	
  and	
  extremely	
  passionate	
  
“Highly	
  Satisfied”	
  Fortune	
  500	
  Clients	
  
Our	
  commitment	
  to	
  quality	
  results	
  in	
  near	
  
perfect	
  “highly	
  satisfied”	
  Fortune	
  500	
  
clients	
  	
  
Country	
  Locations	
  with	
  6	
  Offices	
  
Using	
  our	
  Agile	
  Next	
  DoorTM	
  delivery	
  model,	
  
our	
  distributed	
  teams	
  are	
  competitive	
  and	
  
quality-­‐driven	
  
2000
1000
98%
22%
4
Client	
  Business	
  Value	
  
Revenue	
  growth	
  rate	
  for	
  clients	
  using	
  
Nisum	
  solutions	
  (compared	
  to	
  15%*	
  
industry	
  average)	
  
	
  
31%
*source:	
  US	
  Dept.	
  of	
  Commerce	
  
Nisum	
   Our	
  Clients	
  
#NisumTech
REPRESENTATIVE CLIENTS
#NisumTech
§  Challenge	
  of	
  Creating	
  a	
  Comprehensive	
  	
  Omnichannel	
  Ecosystem	
  
§  Nisum’s	
  Approach	
  to	
  Overcoming	
  the	
  Problem	
  
§  Case	
  Studies	
  in	
  Action	
  
TODAY’S DISCUSSION
#NisumTech
Enable	
  customers	
  to	
  experience	
  the	
  brand,	
  
	
  
not	
  the	
  channels	
  	
  
#NisumTech
Omnichannel	
  is	
  MORE	
  THAN…	
  
Where things get fuzzy
§  Only	
  a	
  front-­‐end	
  strategy	
  for	
  reaching	
  customers	
  
§  Occurring	
  in	
  a	
  vacuum	
  
#NisumTech
BusinessIT
#NisumTech
Approach	
  of	
  silos	
  –	
  driven	
  by	
  features	
  vs.	
  strategy	
  
	
  
WHICH LEADS TO THE PROBLEM…
Reserve	
  
in	
  Store	
  
Ship	
  
from	
  
Store	
  
BOPS	
  
The	
  
FUTURE?	
  
#NisumTech
[EXAMPLE] RESERVE IN STORE
Customers	
  
Add	
  Product	
  to	
  
Cart	
  
Visit	
  Store	
  &	
  
Try	
  /	
  Buy	
  	
  
Select	
  Preferred	
  
Store	
  
Reserve	
  Items	
  
Alert	
  Associate	
   Pick	
  Items	
   Reserve	
  Items	
   Retrieve	
  Order	
   Present	
  Items	
  
Access	
  to	
  
Products	
  	
  Across	
  
Stores/DCs	
  
SKU	
  Level	
  
Inventory	
  Access	
  
POS	
  
Transaction	
  
Reserve	
  Item	
  
Store	
  Customer	
  
Profile	
  
SKU	
  
Management	
  
Systems	
  
Warehouse	
  
Order	
  
Management	
  
Online	
  
Inventory	
  
Business	
  
Operations	
  
Technical	
  
Operations	
  
Back-­‐End	
  
Applications	
  
CMS	
  
Logistics	
  
Store	
  Inventory	
  
Online	
  
Customer	
  
Profile	
  
POS	
  Order	
  
Processing	
  
#NisumTech
FEATURES DRIVEN
Customers	
  
Business	
  
Operations	
  
Technical	
  
Operations	
  
Back-­‐End	
  
Applications	
  
Reserve	
  in	
  
Store	
  
Ship	
  from	
  
Store	
  
Find	
  in	
  
Store	
  
Return	
  in	
  
Store	
  
Same	
  Day	
  
Delivery	
  
BOPS	
   Future?	
  
Online	
  in	
  
Store	
  
#NisumTech#NisumTech
#NisumTech
Digital	
  
Strategy	
  
Dual	
  Speed	
  	
  
Architecture	
  
5	
  Omnichannel	
  	
  
Foundations	
  
HOW DO WE GET THERE
#NisumTech
Foundation
Blocks
360°	
  Customer	
  
Insight	
  
Consolidated	
  
Product	
  
Catalog	
  
Distributed	
  
Order	
  
Management	
  
Fulfillment	
  &	
  
Logistics	
  
Cross	
  Channel	
  
Inventory	
  
Visibility	
  
API	
  Economy	
  
Continuous	
  Delivery	
  
Adaptable	
  Back-­‐End	
  Systems	
  
Technology
Platform
NISUM’S OMNICHANNEL ECOSYSTEM
#NisumTech
REPLACE A FEATURES DRIVEN APPROACH…
Customers	
  
Business	
  
Operations	
  
Technical	
  
Operations	
  
Back-­‐End	
  
Applications	
  
Reserve	
  in	
  
Store	
  
Ship	
  from	
  
Store	
  
Find	
  in	
  
Store	
  
Return	
  in	
  
Store	
  
Same	
  Day	
  
Delivery	
  
BOPS	
   Future?	
  
Online	
  in	
  
Store	
  
#NisumTech
BY OPTIMIZING OVERLAP
Customers	
  
Business	
  
Operations	
  
Technical	
  
Operations	
  
Back-­‐End	
  
Applications	
  
Reserve	
  in	
  
Store	
  
Ship	
  from	
  
Store	
  
Find	
  in	
  
Store	
  
Return	
  in	
  
Store	
  
Same	
  Day	
  
Delivery	
  
BOPS	
   Future?	
  
Online	
  in	
  
Store	
  
#NisumTech
CHALLENGE	
   §  Inventory	
  accuracy	
  	
  
§  Multiple	
  inventory	
  systems	
  
§  ZERO	
  cross	
  channel	
  visibility	
  
OBJECTIVES	
   §  Cross	
  channel	
  visibility	
  
§  3rd	
  party	
  supplier	
  inventory	
  visibility	
  
§  Real-­‐time	
  updates	
  
§  JIT	
  or	
  pre-­‐order	
  capabilities	
  
Fortune 500, Multi-Brand Retailer
CASE STUDY [INVENTORY]
#NisumTech
#NisumTech
EXECUTION	
   §  Technology	
  assessment	
  	
  
§  Overall	
  architecture	
  definition	
  
§  ID	
  &	
  defined	
  inventory	
  system	
  
of	
  record	
  
§  Implemented	
  inventory	
  
foundation	
  elements	
  
TECHNOLOGIES	
   §  Custom	
  OMS:	
  platform	
  
§  Sterling	
  Web	
  Services:	
  integration	
  
RESULTS	
   Unified,	
  integrated	
  
base	
  for	
  inventory	
  
that’s	
  leveraged	
  
across	
  multiple	
  
features.	
  
A	
  system	
  for	
  
current	
  needs	
  and	
  
future	
  growth.	
  
EXECUTION	
  
TECHNOLOGIES	
  
§  Technology	
  assessment	
  	
  
§  Overall	
  architecture	
  definition	
  
§  ID	
  &	
  defined	
  inventory	
  system	
  
of	
  record	
  
§  Implemented	
  inventory	
  
foundation	
  elements	
  
§  Custom	
  OMS:	
  platform	
  
§  Sterling	
  Web	
  Services:	
  integration	
  
Fortune 500, Multi-Brand Retailer
CASE STUDY [INVENTORY]
#NisumTech
THANK YOU
KYU CHO
VP, DIGITAL CONSULTING
kcho@nisum.com
SAJID MOHAMEDY
VP, STRATEGY & OPERATIONS
sajid@nisum.com
Building	
  
Success	
  
Together®	
  
	
  
#NisumTech www.nisum.com

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Enabling a True Omnichannel Ecosystem Using Adaptable Backend Platforms

  • 1. ENABLING A TRUE OMNICHANNEL ECOSYSTEM USING ADAPTABLE BACKEND PLATFORMS KYU CHO VP, DIGITAL CONSULTING SAJID MOHAMEDY VP, STRATEGY & OPERATIONS Building   Success   Together®     #NisumTech www.nisum.com
  • 2. #NisumTech Consulting   [Business]   § Technology  Strategy   § Product  Activation   § Project  Management   § Agile  Enablement   § Change  Management   Digital   [Technology]   § Technology  Enablement   § Enterprise  Architecture   § Development  &   Automation   § DevOps   § Full  Stack  UI   Innovation   [Labs  /  ATS]   § Price  Pong  –  online   negotiation  product   § JUMP  –  no  code  framework   § Omnichannel  Digitalization   Ecosystem   § PaaS  –  OneOps     Agile  Next  DoorTM      [Delivery  Model]   § Over  900  consultants  onsite,   near-­‐shore  and  offshore   § Built  in  delivery  infrastructure  along  with   client  adaptability   END-TO-END SERVICES, SOLUTIONS & DELIVERY MODEL
  • 3. #NisumTech FIRM PROFILE & CLIENT VALUE Year  Established   16+  years  of  working  with  some  of  the   biggest  organizations  in  the  world   Annual  Growth  Rate   A  testament  to  consistent  quality  &  satisfaction   Professionals   The  real  strength  of  our  firm,  our  people  are   highly  talented  and  extremely  passionate   “Highly  Satisfied”  Fortune  500  Clients   Our  commitment  to  quality  results  in  near   perfect  “highly  satisfied”  Fortune  500   clients     Country  Locations  with  6  Offices   Using  our  Agile  Next  DoorTM  delivery  model,   our  distributed  teams  are  competitive  and   quality-­‐driven   2000 1000 98% 22% 4 Client  Business  Value   Revenue  growth  rate  for  clients  using   Nisum  solutions  (compared  to  15%*   industry  average)     31% *source:  US  Dept.  of  Commerce   Nisum   Our  Clients  
  • 5. #NisumTech §  Challenge  of  Creating  a  Comprehensive    Omnichannel  Ecosystem   §  Nisum’s  Approach  to  Overcoming  the  Problem   §  Case  Studies  in  Action   TODAY’S DISCUSSION
  • 6. #NisumTech Enable  customers  to  experience  the  brand,     not  the  channels    
  • 7. #NisumTech Omnichannel  is  MORE  THAN…   Where things get fuzzy §  Only  a  front-­‐end  strategy  for  reaching  customers   §  Occurring  in  a  vacuum  
  • 9. #NisumTech Approach  of  silos  –  driven  by  features  vs.  strategy     WHICH LEADS TO THE PROBLEM… Reserve   in  Store   Ship   from   Store   BOPS   The   FUTURE?  
  • 10. #NisumTech [EXAMPLE] RESERVE IN STORE Customers   Add  Product  to   Cart   Visit  Store  &   Try  /  Buy     Select  Preferred   Store   Reserve  Items   Alert  Associate   Pick  Items   Reserve  Items   Retrieve  Order   Present  Items   Access  to   Products    Across   Stores/DCs   SKU  Level   Inventory  Access   POS   Transaction   Reserve  Item   Store  Customer   Profile   SKU   Management   Systems   Warehouse   Order   Management   Online   Inventory   Business   Operations   Technical   Operations   Back-­‐End   Applications   CMS   Logistics   Store  Inventory   Online   Customer   Profile   POS  Order   Processing  
  • 11. #NisumTech FEATURES DRIVEN Customers   Business   Operations   Technical   Operations   Back-­‐End   Applications   Reserve  in   Store   Ship  from   Store   Find  in   Store   Return  in   Store   Same  Day   Delivery   BOPS   Future?   Online  in   Store  
  • 13. #NisumTech Digital   Strategy   Dual  Speed     Architecture   5  Omnichannel     Foundations   HOW DO WE GET THERE
  • 14. #NisumTech Foundation Blocks 360°  Customer   Insight   Consolidated   Product   Catalog   Distributed   Order   Management   Fulfillment  &   Logistics   Cross  Channel   Inventory   Visibility   API  Economy   Continuous  Delivery   Adaptable  Back-­‐End  Systems   Technology Platform NISUM’S OMNICHANNEL ECOSYSTEM
  • 15. #NisumTech REPLACE A FEATURES DRIVEN APPROACH… Customers   Business   Operations   Technical   Operations   Back-­‐End   Applications   Reserve  in   Store   Ship  from   Store   Find  in   Store   Return  in   Store   Same  Day   Delivery   BOPS   Future?   Online  in   Store  
  • 16. #NisumTech BY OPTIMIZING OVERLAP Customers   Business   Operations   Technical   Operations   Back-­‐End   Applications   Reserve  in   Store   Ship  from   Store   Find  in   Store   Return  in   Store   Same  Day   Delivery   BOPS   Future?   Online  in   Store  
  • 17. #NisumTech CHALLENGE   §  Inventory  accuracy     §  Multiple  inventory  systems   §  ZERO  cross  channel  visibility   OBJECTIVES   §  Cross  channel  visibility   §  3rd  party  supplier  inventory  visibility   §  Real-­‐time  updates   §  JIT  or  pre-­‐order  capabilities   Fortune 500, Multi-Brand Retailer CASE STUDY [INVENTORY] #NisumTech
  • 18. #NisumTech EXECUTION   §  Technology  assessment     §  Overall  architecture  definition   §  ID  &  defined  inventory  system   of  record   §  Implemented  inventory   foundation  elements   TECHNOLOGIES   §  Custom  OMS:  platform   §  Sterling  Web  Services:  integration   RESULTS   Unified,  integrated   base  for  inventory   that’s  leveraged   across  multiple   features.   A  system  for   current  needs  and   future  growth.   EXECUTION   TECHNOLOGIES   §  Technology  assessment     §  Overall  architecture  definition   §  ID  &  defined  inventory  system   of  record   §  Implemented  inventory   foundation  elements   §  Custom  OMS:  platform   §  Sterling  Web  Services:  integration   Fortune 500, Multi-Brand Retailer CASE STUDY [INVENTORY] #NisumTech
  • 19. THANK YOU KYU CHO VP, DIGITAL CONSULTING kcho@nisum.com SAJID MOHAMEDY VP, STRATEGY & OPERATIONS sajid@nisum.com Building   Success   Together®     #NisumTech www.nisum.com