8. Logo The company was established in 1911, and the bowtie logo first appeared in 1914.
9. the bowtie shape was inspired by a pattern of wallpaper in a Paris hotel room. William Durant detached a small piece and kept it in his wallet, waiting for the day he’d put it to use. since then, become an advertising icon, and is still the marquee of today's Chevrolet.
10. Sales and service network CSIPL currently has 204 dealerships and 191 service centers in 178 cities across India which will be increased to 250 by 2010. Sales performance : In the year 2009 (January to December), Chevrolet Sales India Private Limited sold 69,583 vehicles against 65,702 vehicles sold during the year 2008 (January to December) and reported an increase of 5.91% in sales.
11. However in 2003 Chevrolet Sales India Private Limited was established and the Chevrolet brand was re-launched in India. It replaced Opel as the only brand offering by General Motors India private limited.
12. Why SaifAli Khan and RaniMukherjee drive the mass appeal factor ? We selected Saif and Rani as our brand ambassadors for the Aveo as they not only connect emotionally with the audience today, but also embody the two dimensions of performance and aesthetics, and substance and style plus class and exuberance. By :- AnishaMotwani, Director, Marketing, General Motors India
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