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TATA MOTORS
PRESENTED BY –
CHANDAN KUMAR NIRALA
ID:-2720354
Contd.-9555150596

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 WHAT IS AN INDUSTRY ?
Industry refers to the production of an economic good within
an economy.
TYPES OF INDUSTRY
Economic Primary Secondary Tertiary Quaternary
sectors sectors sectors sectors sectors
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272

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 The automotive industry designs, develops, manufactures,
markets, and sells the world's motor vehicles.
 The automotive industry is one of the most
important economic sectors by revenue.
 The term automotive industry usually does not include
industries dedicated to automobiles after delivery to the
customer, such as repair shops and motor fuel filling
stations.
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272

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 FOUNDER - JRD TATA
 HEADQUARTERS - MUMBAI,INDIA
 KEY PEOPLE - RATAN TATA,CHAIRMAN
 PARENT COMPANY - TATA GROUP
 SUBSIDIARIES - JAGUAR AND LANDROVER
 PRODUCTS - AUTOMOBILES AND ENGINES
 Consolidated Net Revenue grows by 22% in 2010-11
 Consolidated Profit Rs.2,424 crores (Rs.650 crores in
2009-10)
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272

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 “Leadership with trust .”
 Employee Focus: Make the organization a Great Place to
work .
 Community Focus: Be a responsible corporate citizen .
 Supplier Focus: Treat Suppliers as partners .
 Shareholders Focus: Demonstrate superior results .
 Customer Focus: Improve Customer Satisfaction.
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272

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Prepared By:-Chandan Kumar Nirala,GNIT MBA 272

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 At Tata Motors, employees are invaluable assets and their career
and personal growth are of prime concern to the Company.
 It provides a congenial atmosphere to work, learn and grow. It
conducts various programmes to train their staff in the latest and
the best technology and management practices.
 The Company through its in-house vocational training and
apprenticeship programmes trains the
technicians at Tata Motors.
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272

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Prepared By:-Chandan Kumar Nirala,GNIT MBA 272

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Individuals elected by a corporation’s shareholders to oversee
the management of the corporation
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Position Personnel
Chairman Mr. Ratan N Tata
Vice President Mr. Ravi Kant
Managing Director P M Telang
Managing Director & Group Carl-Peter Forster
CEO
Additional Director Mr. V R Mehta
Company Secretary H K Sethna
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272

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 It provides excellent
facilities for employees at
plant locations.
 It covers an area of 1200
acres and has quarters
for all its workers.
 Civic amenities make the
townshipPrepared By:-Chandan Kumar Nirala,GNIT MBA 272
self sufficient.

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Prepared By:-Chandan Kumar Nirala,GNIT MBA 272

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 2002-an auto policy was formulated by the Indian Government.
 Auto fuel policy was formulated to meet emission norms.
 To ensure a balanced transition to Indian economy and local
industries at minimal risks.
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A weighted tax deduction of up to 150% for in house research and
R&D activities.
 They have to abide by all labor laws in the multiple countries where
they have manufacturing plants.
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272

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The Indian economy has grown at 9.6% per annum .

Establishment of India as a manufacturing hub, for mini, compact
cars, OEMs and for auto components.
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Govt. has granted concessions, such as reduced interest rates for
export financing.
 Example: If the price of the aluminium required to make engine
blocks goes up in Kenya, Tata has the option to get the aluminium
from other suppliers in Europe or Asia who would normally get
from for production in Ukraine or Russia.
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272

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
Indian customers are highly discerning, educated and well
informed. They are price sensitive and put a lot of emphasis on
value for money.

They also maintain a local market understanding and knowledge
throughout the different markets Tata conducts business in.
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Some economic issues that Tata Motors face must also be looked
at from a more localized perspective.
 E.g. For instance, the market in India for cars is much different
than the market for cars in Italy. For one, India has over one
billion more people than Italy does, thus the market is much
larger or not as limited.
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272

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 Tata motors is changing, adapting and
evolving to stay competitive in the automotive
game with their rapid growth and extensive
R&D.
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Tata Motors unveiled the electric versions of
passenger car Tata Indica and commercial
vehicle Tata Ace. Both run on lithium
batteries.
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It provides specialised engineering and
design services, product lifecycle
management and product-centric information
technology services.
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272

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 In 2004, the acquisition of Daewoo Commercial Vehicle of
South Korea.
 In 2005, Hispano Carrocera – Spanish bus manufacturing
company.
 In 2006, TML has formed 51:49 Joint Venture with
Marcopolo, Brazil-based global leader in bus body building.
 In 2007, TML also formed a joint venture with Fiat.
 In 2008, the acquisition of British Jaguar Land Rover (JLR)
business.
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272

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A person, company or other entity which buys good and
services produced by another person, company or other
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 It believes in providing customer satisfaction
and safety.
 They have an wide array of value added
services that you could choose from.
 It provides its customers with high
performance automobiles.
 It undertakes efficient and customer friendly
sales and service network.
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272

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A company which supplies parts or services to another company
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SUPPLIERS SUPPLY
SAINT GOBAIN GLASS
•JOHNSON CONTROLS SEATING
•FREUDENBERG ENGINE SEALING
•CAPARO INNER STRUCTURE PANELS
•ITW DELTAR OUTSIDE & INSIDE DOOR HANDLES
•TRW BRAKE SYSTEM
•CONTINENTAL AG GASOLINE FUEL SUPPLY SYSTEM
•DENSO WINDSHIELD WIPER SYSTEM
There are also many other suppliers like the FICOSA, BEHR, MAHLE,
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
TEXSPIN, BOSCH ,HSI AUTO,DELPHI etc..which supply various other
materials.

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Any person or entity which is a rival against another.A company
in the same or similar industry which offers a similar product or
service
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 Tata Motors relies heavily on its sales in India.
 Tata Motors now faces stiff competition from fellow
compatriots like Mahindra, Maruti as well as
multinational brands like Toyota and Chevrolet.
 It has faced controversy over developing the ‘Nano’.
 Ashok Leyland, Tata's biggest competitor in the
Indian heavy commercial vehicle market.
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272

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Party with which a long term agreement is reached for sharing of physical
and/or intellectual resources in achievement of defined common
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 Fiat and Tata already have a 50-50 joint
venture in India.
 Tata’s partnership with ford to take over JLR is
also categorized as strategic partnership.
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272

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 Tata Motors does not follow any specific culture.
 It implements several environment-friendly
technologies in manufacturing processes.
 Enhances resource conservation.
 CSR is a form of strategic management which
would encourage them to scan and think literally
about its relationship which contributes in
changing the By:-Chandan Kumar Nirala,GNIT MBA 272
Prepared world.

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 It is an overall strong company that has found
strength and expansion through its parent
company, acquisitions and mergers.
 It is overreaching by adding luxury brands to
pair with the Nano, the worlds cheapest car.
 They have grown internationally in selected
markets
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272

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Prepared By:-Chandan Kumar Nirala,GNIT MBA 272