Globalization and Communication

1. MODULE 2: Local and
Global Communication
in Multicultural Settings
INTERCULTURAL COMMUNICATION

2. Globalization and Communication

3. What is
globalization?
• It is the process of
interaction and integration
among people, companies,
and government worldwide.
• Globalization affects
communication. In what
way?

4. Globalization gave birth
to varieties of English.
Examples:
Is somebody sitting
here?
Please open the lights.
How are you? I’m fine.

5. Kachru’s
Concentric
Circles of
English

6. Standard vs Non-standard English
Standard English
- The most highly polished form of
spoken and written English used by
educated people.
- Has prestige and status and is
considered as the most desirable form
of language.
- This is the form of language students
are trying to learn

7. Characteristics of Standard English
1. The working language in the academe, in the
government, in business, and in media
2. A variety of English held by many to be “correct” in the
sense that it shows none of the regional or other variations
that are considered by some to be ungrammatical or
nonstandard.
3. The language most widely used, understood, accepted,
and valued in any English speaking countries.

8. 4. The language that is especially important in written English.
It contains uniform spelling, standard usage, conventional
sentence and paragraph structure, and consistent
punctuations.
5. The language easiest to recognize in print because written
conventions are common world-wide.
6. It is used by educated people whose language conventions
are respected and who carry on the important affairs in the
world.
Characteristics of Standard English

9. Standard vs Non-
standard English
Non-standard English is
an informal version of
English. It usually contains
slang and colloquialisms
that wouldn't be used in
more formal or professional
settings. It's the opposite of
standard English, which is
defined by its use of proper
spelling, grammar and
punctuation.

10. Characteristics of Non-Standard English
1 . The language of the uneducated. It is loaded with grammatical
errors, misspellings, misused punctuations, slang and clichés.
2. A variety of English characterized by grammatical features and
vocabulary which are typical of a particular geographical area.
3. A language that uses expressions and grammatical constructions
not normally used by educated people.
4. A variety of English that differs greatly from the standard.
5. A language that contains expressions usually taken as a sign of
inferior social and academic background.

12. The following are common non-standard
• Gonna
• Wanna
• Aint
• Gotcha
• Yeah
• Kinda
• Pretty much

13. Principal Types of Nonstandard Usage
1. Errors in agreement, case, and tense
Examples:
I doesn’t understand the lesson.
Me and my classmates were late.
2. Double or multiple negatives.
Examples:
I can’t hardly understand the letter. We ain’t done nothing.

14. 3. Double comparatives or superlatives
Examples:
Mother is the most kindest woman I
know.
Athletes walk more faster than the
students.
4. Errors in the formation of reflexive
pronouns
Examples:
He hisself did it.
They submit the letter theirselves.
Principal Types of Nonstandard Usage
5. Cliches or overused expressions.
Examples:
She is head over heels in love with
you.
Every dark cloud has a silver lining.
6. Redundancy
Examples:
Don’t repeat it again.
This is unexpected surprise.