Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
  • Als Erste(r) kommentieren

Indian consumer market cb

  1. 1. Indian Consumer Market A Change form Pyramid to Sparkling Diamond -- Manisha Sethia Nilormi Das Rohit Trivedi
  2. 2. Introduction• Indian consumer market• Diversity – Languages – Religions – Social status)• Rapid economic growth• Favorable demographics
  3. 3. Indian Consumer Market• Favorable population composition• Rising disposable incomes• Triple household income – 20 years• 12th largest consumer - 2012• 5th largest consumer – 2025
  4. 4. Pyramid Structure Affluent Class Middle Class Economicallydisadvantaged class
  5. 5. Diamond structure Affluent class Middle class Economically disadvantaged class
  6. 6. Pyramid to diamond• Increasing volume and value• Increasing tech comfort• Changing lifestyles• Growth of self employed survivors• Sophisticating middle class consumers• Rural India metamorphosis• Urbanization
  7. 7. Consumer mindset• Low price to better convenience• High value• Better shopping experience• High brand consciousness• Easy customer credit
  8. 8. Trend in households
  9. 9. Aggregate Disposable Income
  10. 10. Key points• Average annual growth rate – 7.6%• Rising employment• Middle class – biggest segment• Affluent class – slow pace growth
  11. 11. Statistics • Rs. 1000000 and more • 0.2% to 2% Affluent Class • Consumption share – 7% to 20% • Rs. 200000 to Rs. 1000000 Middle • 50 million (5%) to 53 million (41%) Class • 94% (1985) to 61% (2005) Extreme • 26% (2025)rural poverty
  12. 12. Recent Investments• Expedia – US$ 22 billion travel market• Mobile handset market – 6% growth• Online retail segment – Rs. 7000 crores (2015)• Sony India – market spending by 25%• GCPL – growth by 10 times
  13. 13. Implications• Consumer spending – US$ 3.5 trillion (2020) – BCC and CII• Focus – Food – Housing – Consumer durables – Transport – Communication• Forced denial to affordable indulgence
  14. 14. Global Attention-Consumer Behavior• Shift in the nature of demand drawing the global attention not just volume.• Increasing urbanization, Increasing incomes and rising aspiration for a better life, especially, among the lower economic strata are some of the factors reshaping the Indian consumer market• Result: Brand Conscious, Quality Conscious, convenience, Eager to explore organized retail.
  15. 15. Aspiration for the Better Life• The lower strata of the middle class segment will begin to be able to afford and demand products and services beyond food and clothing.• Increasing penetration of media and infrastructure facilities will expose the rural• India to urbanized lifestyle and fuel the latent desire for improved living standards
  16. 16. Value Creation• Customer are more choosy now due to a rise in income, increased awareness about products and proliferation of choices• So, Product, positioning and packaging innovation will be the key for companies to attract this new consumer• Companies are required to be GLOCOLISED. – E.g International fast food chains like McDonnalds
  17. 17. Innovation• Companies will have to drive innovation differently for different regions and consumer classes – E.g.-Sachet and pouch Innovation has given a head start to FMCG companies for penetrating the rural India• The rural India too like the urban area is beginning to demonstrate a demand for packed goods but their purchasing power limits their capacity to buy – E.g. When products like edible oil and shampoos were made available in small pouches, they were well received by rural India.

    Als Erste(r) kommentieren

    Loggen Sie sich ein, um Kommentare anzuzeigen.

  • kalasadylp

    Sep. 9, 2014
  • AshokD3

    Sep. 17, 2014
  • juner79

    Oct. 28, 2014
  • kavitashah9

    Dec. 8, 2014
  • Saikrishna785

    Apr. 16, 2015
  • chandanpriyatumpal35

    Oct. 5, 2015
  • PuttaSankarNarayana

    Nov. 24, 2016
  • ArulMathew

    Apr. 4, 2017
  • akl20041

    Jun. 2, 2020
  • DumoFrederick1

    Jul. 26, 2021

Consumer Behavior in Indian Market

Aufrufe

Aufrufe insgesamt

6.544

Auf Slideshare

0

Aus Einbettungen

0

Anzahl der Einbettungen

6

Befehle

Downloads

0

Geteilt

0

Kommentare

0

Likes

10

×