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The Value of Featured Snippets (BrightonSEO 2023).pdf
- 2. Sr. Director of Organic Growth at AgentSync Freelance SEO Consultant at Niki Mosier Consulting Creator of SEO for NonSEOs course (coming soon) @NikiMosierSEO #BrightonSEO
- 3. What We're Talking About The What Understand what featured snippets are and why they are valuable Strategy Learn how to build out a sustainable featured snippet strategy Take Action Walk away with actionable items to start implementing today @NikiMosierSEO #BrightonSEO
- 5. What Are Featured Snippets? @NikiMosierSEO #BrightonSEO
- 9. Types of Featured Snippets @NikiMosierSEO #BrightonSEO
- 16. Featured Snippet vs. Answer Box @NikiMosierSEO #BrightonSEO
- 17. Fun Facts 19% of SERPS have Featured Snippets 77% of questions that start with why 50% of a mobile screen is covered with a featured snippet 70% of articles were published no later than 2-3 years ago @NikiMosierSEO #BrightonSEO
- 18. The Value of Featured Snippets @NikiMosierSEO #BrightonSEO
- 21. Fewer clicks are not always bad @NikiMosierSEO #BrightonSEO
- 24. A quick win @NikiMosierSEO #BrightonSEO
- 26. Share of Voice @NikiMosierSEO #BrightonSEO
- 27. Share of Voice Authority @NikiMosierSEO #BrightonSEO
- 28. Share of Voice Authority Benefit other channels @NikiMosierSEO #BrightonSEO
- 30. Branded Search Volume @NikiMosierSEO #BrightonSEO
- 32. Other KPIS Unique users Return users Time on Page @NikiMosierSEO #BrightonSEO
- 34. 14% of blog page views came from a URL with a featured snippet 17% of clicks came from a URL with a featured snippet Traffic wins Average CTR is 1.8% - top URL with a featured snippet has a CTR of 5.8% @NikiMosierSEO #BrightonSEO
- 35. Building a Featured Snippet Strategy @NikiMosierSEO #BrightonSEO
- 39. Look at already ranking keywords @NikiMosierSEO #BrightonSEO
- 41. Narrow the focus Positions 2-5 Higher search volume @NikiMosierSEO #BrightonSEO
- 42. Focus on question searches @NikiMosierSEO #BrightonSEO
- 43. Queries starting with the six "Ws" had featured snippets roughly half the time across both desktop and mobile Source: STAT Search Analytics @NikiMosierSEO #BrightonSEO
- 44. “Why” questions make up 70% of featured snippets Source: STAT Search Analytics @NikiMosierSEO #BrightonSEO
- 46. 200K+
- 49. Optimizing for Featured Snippets @NikiMosierSEO #BrightonSEO
- 50. SEO best practices Target keyword usage Relevant links Content structure FAQ Schema Link to author page @NikiMosierSEO #BrightonSEO
- 51. A study from SEMRush showed that 66% of articles with a featured snippet use schema markup Source: SEMRush @NikiMosierSEO #BrightonSEO
- 52. URL should be on page 1 #6 @NikiMosierSEO #BrightonSEO
- 54. Content structure and formatting @NikiMosierSEO #BrightonSEO
- 55. 1100 Words 5 minute read time 14 headlines @NikiMosierSEO #BrightonSEO
- 56. Ask and answer @NikiMosierSEO #BrightonSEO
- 58. Answer related questions @NikiMosierSEO #BrightonSEO
- 61. Tracking Featured Snippets @NikiMosierSEO #BrightonSEO
- 67. Start Winning Featured Snippets @NikiMosierSEO #BrightonSEO
- 68. Focus on page one keywords @NikiMosierSEO #BrightonSEO
- 69. Dig into what they are doing Do it better Low hanging fruit Competitor Take Down @NikiMosierSEO #BrightonSEO
- 71. Check all the SEO boxes @NikiMosierSEO #BrightonSEO
- 72. The Future of Featured Snippets @NikiMosierSEO #BrightonSEO
- 75. Here's the prompt you can use for ChatGPT to give you multiple options for featured snippet text for your articles: 1. Create 5 summaries of [topic] 2. Each summary should be between 2-3 sentences 3. Use an "is" or "are" statement in the first sentence of each summary 4. Begin the second sentence of each summary with [topic] Credit to Chris Long - GoFish Digital
- 77. Valuable for brand awareness Can be a quick win Use keyword research to build your plan Don't Forget... @NikiMosierSEO #BrightonSEO
- 79. KUDOS! Huge kudos to my team back at AgentSync, especially SEO specialist Brandon Klein for helping me gather data and insights! @NikiMosierSEO #BrightonSEO