Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Competitor Analysis From
A Technical Perspective
Niki Mosier // Two Octobers
SLIDESHARE.NET/NIKIMOSIER
@NIKERS85
“Keep your friends close, and your enemies closer.
Michael Corleone
3
Implementation struggles
@nikers85 #SearchCon
Drop in traffic or rank
@nikers85 #SearchCon
Provide value
@nikers85 #SearchCon
THE PROCESS
1.
Identify
competitors
@nikers85 #SearchCon
THE PROCESS
2.
Gather data
1.
Identify
competitors
@nikers85 #SearchCon
THE PROCESS
2.
Gather data
3.
Look for
opportunities
1.
Identify
competitors
@nikers85 #SearchCon
COMPETITORS
3-5 competitors
1.
Identify
competitors
@nikers85 #SearchCon
COMPETITORS
Mobile
Desktop
1.
Identify
competitors
@nikers85 #SearchCon
COMPETITORS
Search Volume
1.
Identify
competitors
@nikers85 #SearchCon
GATHER DATA
Sheets Template
2.
Gather data
@nikers85 #SearchCon
GATHER DATA
2.
Gather data
@nikers85 #SearchCon
GATHER DATA
○ ScreamingFrog
2.
Gather data
@nikers85 #SearchCon
GATHER DATA
○ ScreamingFrog
2.
Gather data
○ MobileMoxie
@nikers85 #SearchCon
GATHER DATA
○ ScreamingFrog
2.
Gather data
○ MobileMoxie
○ SEMRush/Ahrefs
@nikers85 #SearchCon
GATHER DATA
○ ScreamingFrog
2.
Gather data
○ MobileMoxie
○ SEMRush/Ahrefs
@nikers85 #SearchCon
○ CoreVitals GSheet
3.
Look for
opportunities
@nikers85
20
@nikers85 #SearchCon
PAGE SPEED
@nikers85 #SearchCon
22
46% of people say waiting for
pages to load is what they dislike
most about browsing the web on
mobile
Source: Unbounce
@n...
One full second can decrease
conversion rates by 70%
Source: Unbounce
@nikers85 #SearchCon
GATHER DATA
Mobile load time
@nikers85 #SearchCon
GATHER DATA
User Experience
@nikers85 #SearchCon
PAGE
INDEXATION
@nikers85 #SearchCon
○ Duplicate content
○ Crawl budget
○ Crawl errors
@nikers85 #SearchCon
GATHER DATA
○ Number of URLs indexed
○ Number of URLs that are indexable
○ Crawl Depth
○ Word Count
@nikers85 #SearchCon
@nikers85 #SearchCon
PAGE INDEXATION
@nikers85 #SearchCon
404 ERRORS
@nikers85 #SearchCon
Clicks increased by 43 percent
Source: Search Engine Journal
@nikers85 #SearchCon
STRUCTURED
DATA
@nikers85 #SearchCon
Average position increased
by 12 percent
Source: Search Engine Journal
@nikers85 #SearchCon
GATHER DATA
○ Pages with structured data
○ Types of structured data
○ Structured data format
○ Errors in structured data
@...
STRUCTURED DATA
@nikers85 #SearchCon
CMS
@nikers85 #SearchCon
Most recently, Google has partnered with
open-source content management system (CMS)
WordPress, arguably the largest, with...
GATHER DATA
○ Use Builtwith Chrome extension
@nikers85 #SearchCon
GATHER DATA
@nikers85 #SearchCon
CMS
@nikers85 #SearchCon
Real Life Examples
@nikers85 #SearchCon
Client 1 - LocalBusiness & FAQ Schema
★ 2 Keywords To Page One
@nikers85 #SearchCon
Client 2 - Implemented New Sitemap
★ 10% increase in sessions ★ 75% increase in revenue
@nikers85 #SearchCon
Client 3 - Page Indexation
★ 24 % increase in impressions
@nikers85 #SearchCon
Client 4 - FAQ Schema
★ FAQ in the SERP
@nikers85 #SearchCon
RECAP
Why
○ Client isn’t
implementing
○ Drop in organic
traffic
○ Decreased SERP
visibility
@nikers85 #SearchCon
RECAP
Why
○ Client isn’t
implementing
○ Drop in organic
traffic
○ Decreased SERP
visibility
Process
○ Identify competitors
○...
RECAP
Why
○ Client isn’t
implementing
○ Drop in organic
traffic
○ Decreased SERP
visibility
Process
○ Identify competitors
○...
“The best place to bury a dead body is page 2 of
Google Search Results.
- Michael Corleone
THANKS!
Any questions?
You can find me at @nikers85
https://twooctobers.com/
Nächste SlideShare
Wird geladen in …5
×
Nächste SlideShare
What to Upload to SlideShare
Weiter
Herunterladen, um offline zu lesen und im Vollbildmodus anzuzeigen.

1

Teilen

Herunterladen, um offline zu lesen

SearchCon 2020 - Technical SEO Competitive Analysis

Herunterladen, um offline zu lesen

Technical Analysis Competitive Analysis

Ähnliche Bücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen

Ähnliche Hörbücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen

SearchCon 2020 - Technical SEO Competitive Analysis

  1. 1. Competitor Analysis From A Technical Perspective Niki Mosier // Two Octobers SLIDESHARE.NET/NIKIMOSIER @NIKERS85
  2. 2. “Keep your friends close, and your enemies closer. Michael Corleone
  3. 3. 3
  4. 4. Implementation struggles @nikers85 #SearchCon
  5. 5. Drop in traffic or rank @nikers85 #SearchCon
  6. 6. Provide value @nikers85 #SearchCon
  7. 7. THE PROCESS 1. Identify competitors @nikers85 #SearchCon
  8. 8. THE PROCESS 2. Gather data 1. Identify competitors @nikers85 #SearchCon
  9. 9. THE PROCESS 2. Gather data 3. Look for opportunities 1. Identify competitors @nikers85 #SearchCon
  10. 10. COMPETITORS 3-5 competitors 1. Identify competitors @nikers85 #SearchCon
  11. 11. COMPETITORS Mobile Desktop 1. Identify competitors @nikers85 #SearchCon
  12. 12. COMPETITORS Search Volume 1. Identify competitors @nikers85 #SearchCon
  13. 13. GATHER DATA Sheets Template 2. Gather data @nikers85 #SearchCon
  14. 14. GATHER DATA 2. Gather data @nikers85 #SearchCon
  15. 15. GATHER DATA ○ ScreamingFrog 2. Gather data @nikers85 #SearchCon
  16. 16. GATHER DATA ○ ScreamingFrog 2. Gather data ○ MobileMoxie @nikers85 #SearchCon
  17. 17. GATHER DATA ○ ScreamingFrog 2. Gather data ○ MobileMoxie ○ SEMRush/Ahrefs @nikers85 #SearchCon
  18. 18. GATHER DATA ○ ScreamingFrog 2. Gather data ○ MobileMoxie ○ SEMRush/Ahrefs @nikers85 #SearchCon ○ CoreVitals GSheet
  19. 19. 3. Look for opportunities @nikers85
  20. 20. 20 @nikers85 #SearchCon
  21. 21. PAGE SPEED @nikers85 #SearchCon
  22. 22. 22
  23. 23. 46% of people say waiting for pages to load is what they dislike most about browsing the web on mobile Source: Unbounce @nikers85 #SearchCon
  24. 24. One full second can decrease conversion rates by 70% Source: Unbounce @nikers85 #SearchCon
  25. 25. GATHER DATA Mobile load time @nikers85 #SearchCon
  26. 26. GATHER DATA User Experience @nikers85 #SearchCon
  27. 27. PAGE INDEXATION @nikers85 #SearchCon
  28. 28. ○ Duplicate content ○ Crawl budget ○ Crawl errors @nikers85 #SearchCon
  29. 29. GATHER DATA ○ Number of URLs indexed ○ Number of URLs that are indexable ○ Crawl Depth ○ Word Count @nikers85 #SearchCon
  30. 30. @nikers85 #SearchCon
  31. 31. PAGE INDEXATION @nikers85 #SearchCon
  32. 32. 404 ERRORS @nikers85 #SearchCon
  33. 33. Clicks increased by 43 percent Source: Search Engine Journal @nikers85 #SearchCon
  34. 34. STRUCTURED DATA @nikers85 #SearchCon
  35. 35. Average position increased by 12 percent Source: Search Engine Journal @nikers85 #SearchCon
  36. 36. GATHER DATA ○ Pages with structured data ○ Types of structured data ○ Structured data format ○ Errors in structured data @nikers85 #SearchCon
  37. 37. STRUCTURED DATA @nikers85 #SearchCon
  38. 38. CMS @nikers85 #SearchCon
  39. 39. Most recently, Google has partnered with open-source content management system (CMS) WordPress, arguably the largest, with market share nearing 59 percent and an estimated 1/3 of all web content published through the platform Source: Search Engine Land @nikers85 #SearchCon
  40. 40. GATHER DATA ○ Use Builtwith Chrome extension @nikers85 #SearchCon
  41. 41. GATHER DATA @nikers85 #SearchCon
  42. 42. CMS @nikers85 #SearchCon
  43. 43. Real Life Examples @nikers85 #SearchCon
  44. 44. Client 1 - LocalBusiness & FAQ Schema ★ 2 Keywords To Page One @nikers85 #SearchCon
  45. 45. Client 2 - Implemented New Sitemap ★ 10% increase in sessions ★ 75% increase in revenue @nikers85 #SearchCon
  46. 46. Client 3 - Page Indexation ★ 24 % increase in impressions @nikers85 #SearchCon
  47. 47. Client 4 - FAQ Schema ★ FAQ in the SERP @nikers85 #SearchCon
  48. 48. RECAP Why ○ Client isn’t implementing ○ Drop in organic traffic ○ Decreased SERP visibility @nikers85 #SearchCon
  49. 49. RECAP Why ○ Client isn’t implementing ○ Drop in organic traffic ○ Decreased SERP visibility Process ○ Identify competitors ○ Gather data ○ Identify opportunities @nikers85 #SearchCon
  50. 50. RECAP Why ○ Client isn’t implementing ○ Drop in organic traffic ○ Decreased SERP visibility Process ○ Identify competitors ○ Gather data ○ Identify opportunities Convince the Client ○ Approach the right person ○ Prioritize opportunities @nikers85 #SearchCon
  51. 51. “The best place to bury a dead body is page 2 of Google Search Results. - Michael Corleone
  52. 52. THANKS! Any questions? You can find me at @nikers85 https://twooctobers.com/
  • AlmarHijlkema

    Oct. 2, 2020

Technical Analysis Competitive Analysis

Aufrufe

Aufrufe insgesamt

240

Auf Slideshare

0

Aus Einbettungen

0

Anzahl der Einbettungen

2

Befehle

Downloads

5

Geteilt

0

Kommentare

0

Likes

1

×