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Level Up with Local SEO
Niki Mosier
Sr. SEO Account Manager
Two Octobers
@nikers85
World 1-1 Local seo 101 - key Ranking Factors
● Google My Business
● Citations
● Reviews
● Local Links
● On-Page
● Behavio...
World 1-2 Google My Business
● Categories
● Photos
● Reviews
● Posts
● Q&A
● Products/Services
● Description
Pro Tip - Add...
World 1-3 Citations
● Consistent NAP Info
● Brand-Building
● Citation Management
● Publisher Diversity
Bonus Resource - ht...
World 1-4 Reviews
● Reviews are HUGE ranking factor
● Reviews on multiple platforms
● Respond to reviews
● Review Manageme...
World 2-1 Local Links
● Backlinks Matter
● Make it second nature to ask
● Think Local
● Think outside the box
Bonus Resour...
World 2-2 On- Page and behavioral
● NAP
● Keywords
● Domain Authority
● Location Pages
● Content
● Schema
● Behavioral
W0rld 2-3 The Schema Scoop
● LocalBusiness
● Review
● Q&A
● Event
● JobPosting
Pro Tip - Steal My JSON and Google’s Struct...
World 2-4 Local Competitor Audit
● Pick 3-5 keywords
● Identify top 3-5 competitors for those keywords
○ MobileMoxie
○ Loc...
Takeaways
● Spend time in the SERPS - both desktop and mobile
● Keep an eye on what the competitors are doing
● Keep testi...
Questions?
@nikers85 bit.ly/level_up_local_seo
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Level Up with Local SEO

  1. 1. Level Up with Local SEO Niki Mosier Sr. SEO Account Manager Two Octobers @nikers85
  2. 2. World 1-1 Local seo 101 - key Ranking Factors ● Google My Business ● Citations ● Reviews ● Local Links ● On-Page ● Behavioral Bonus Resource - https://moz.com/local-search-ranking-factors
  3. 3. World 1-2 Google My Business ● Categories ● Photos ● Reviews ● Posts ● Q&A ● Products/Services ● Description Pro Tip - Add UTM tracking to GMB URL and all URLs used in Posts Pro Tip - https://myaccount.google.com/permissions
  4. 4. World 1-3 Citations ● Consistent NAP Info ● Brand-Building ● Citation Management ● Publisher Diversity Bonus Resource - https://moz.com/local/search
  5. 5. World 1-4 Reviews ● Reviews are HUGE ranking factor ● Reviews on multiple platforms ● Respond to reviews ● Review Management Software ● Report SPAM Pro Tip - If you find something especially spammy tweet about it with the hashtag #STOPCRAPONTHEMAP. Also tag @googlemybusiness
  6. 6. World 2-1 Local Links ● Backlinks Matter ● Make it second nature to ask ● Think Local ● Think outside the box Bonus Resource - https://whitespark.ca/blog/7-easy-local-link-building-tactics/
  7. 7. World 2-2 On- Page and behavioral ● NAP ● Keywords ● Domain Authority ● Location Pages ● Content ● Schema ● Behavioral
  8. 8. W0rld 2-3 The Schema Scoop ● LocalBusiness ● Review ● Q&A ● Event ● JobPosting Pro Tip - Steal My JSON and Google’s Structured Data Testing Tool https://search.google.com/structured-data/testing-tool From BrightLocal: ● 25% higher click-through rate on pages with markup (Rotten Tomatoes) ● 35% increase in visits for recipes with markup (Food Network) ● 1.5% more time spent on pages and 3.6x higher interaction rate (Rakuten)
  9. 9. World 2-4 Local Competitor Audit ● Pick 3-5 keywords ● Identify top 3-5 competitors for those keywords ○ MobileMoxie ○ LocalFalcon ● SPAM in Competitor Listings ● GMB Listing ● Location Page Local Competitor Audit Process https://goo.gl/NYk2d3
  10. 10. Takeaways ● Spend time in the SERPS - both desktop and mobile ● Keep an eye on what the competitors are doing ● Keep testing Bonus Resource - https://searchengineland.com/what-do-the-symbols-mean-in-googles-map- pack-and-local-finder-314295
  11. 11. Questions? @nikers85 bit.ly/level_up_local_seo

Learn some actionable tips on improving local search visibility!

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