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Crafting A Successful SEO Strategy

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Set your business up for success in organic search.

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Crafting A Successful SEO Strategy

  1. 1. Crafting A Successful SEO Strategy Niki Mosier SEO Lead Two Octobers
  2. 2. Welcome Connect with Me: Twitter: @nikers85 LinkedIn: www.linkedin.com/in/niki-mosier/
  3. 3. 7 What We’re Covering Today 1 Content Website Optimization Website Health Competitive Analysis Task Prioritization2 3 4 5
  4. 4. Site Migration
  5. 5. Drop in KPI’s
  6. 6. At least yearly
  7. 7. Content Strategy
  8. 8. Searcher Intent
  9. 9. Satisfying search intent is ultimately Google’s #1 goal
  10. 10. Transactional
  11. 11. Informational
  12. 12. Navigational
  13. 13. High bounce rate Low click through rate from SERP results
  14. 14. Provide the most relevant and highest quality information (as quickly as possible)
  15. 15. Update old Content
  16. 16. Content Voice
  17. 17. Fit the brand
  18. 18. Be authoritative
  19. 19. Tell a Story
  20. 20. Keyword Research
  21. 21. Keyword research impacts every other SEO task that you perform, including finding content topics, on-page SEO, and outreach and promotion.
  22. 22. Current Keywords
  23. 23. Search Volume
  24. 24. Keyword Gaps
  25. 25. https://answerthepublic.com https://alsoasked.com Google Analytics Google Search Console https://contentstrategychecklist.com/ Content Tools And Resources
  26. 26. Website Optimization
  27. 27. Title Tags & Meta Descriptions
  28. 28. Click Thru Rate
  29. 29. Use Keywords
  30. 30. Keep Them Fresh
  31. 31. Internal Linking
  32. 32. Keywords in Anchor Text
  33. 33. Link from High Authority Pages
  34. 34. Link Placement
  35. 35. Schema
  36. 36. Clicks increased by 43 percent Average position also increased by 12 percent
  37. 37. Use JSON-LD
  38. 38. Test Your Schema
  39. 39. Different Pages = Different Schema
  40. 40. ScreamingFrog Ahrefs Google Analytics Google Search Console Website Optimization Resources https://search.google.com/structured-data/testing-tool/ https://www.schemaapp.com/
  41. 41. Competitive Analysis
  42. 42. “Keep your friends close and your enemies closer”
  43. 43. Backlinks
  44. 44. Tech Factors
  45. 45. Site Speed
  46. 46. Schema
  47. 47. CMS
  48. 48. Content
  49. 49. Featured Snippets What Type of Content Frequency
  50. 50. ScreamingFrog Ahrefs Competitive Analysis Resources https://search.google.com/structured-data/testing-tool/ SEMRush Search Results
  51. 51. Website Health
  52. 52. Site Speed
  53. 53. Time to First Byte 1.3 seconds
  54. 54. Indexation
  55. 55. Pages Indexed that Shouldn’t Be
  56. 56. Sitemap
  57. 57. Robots.txt
  58. 58. Crawlability
  59. 59. Duplicate Content
  60. 60. www.apple.com/ipad/ vs. www.apple.com/ipad
  61. 61. www.apple.com/Ipad/ vs. www.apple.com/Ipad/
  62. 62. PageSpeed Insights Website Health Resources https://www.webpagetest.org/ SEMRush Google Search Console ScreamingFrog
  63. 63. Task Prioritization
  64. 64. Technical Audit
  65. 65. Identify & Set Goals
  66. 66. Identify Top Pages for Conversion
  67. 67. 86 Tips For Prioritizing SEO Tasks 1 Prioritize tasks based on time to implement and resources for implementation. Great resource: https://moz.com/blog/prioritize-seo-tasks 2 If the site is huge, consider crawling and prioritizing the site in small chunks. 3
  68. 68. Thank You! Connect with Me: Twitter: @nikers85 LinkedIn: www.linkedin.com/in/niki-mosier/

Set your business up for success in organic search.

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