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Why Gravity4
- 1. How to Tell Your Story (unlike everyone else) in 2015 (The right way)
- 2. Page2 Here’s your full marketing OS. Reimagined. Page2 At Gravity4, wake up every morning upset about one core thing:
- 3. Page3 It’s 2015 and 99% of people still market like its 2005.
- 5. The reason we are so successful at Gravity4 isn’t our fancy office... Page5
- 6. Page6 It isn’t our good-looking employees. (Ok, maybe a little)
- 7. Page7 Here’s your full marketing OS. Reimagined. Page7 It is based on the fact that we understand where the consumer is today...
- 9. Page9 Where they are going to be in 5 years.
- 10. Page10 We’re passionate about the ways we get stumped as marketers. Let me explain...
- 11. Marketers spend billions each year on: Billboards, Direct mail, Print ads, Radio, TV... Why? Page11
- 12. Page12 Many of these are collapsing in terms of getting the attention of the user.
- 13. Page13 Can you name the last time you:
- 14. Watched a commercial and engaged with it? A. Page14
- 15. Page15 Here’s your full marketing OS. Reimagined. Page15 Rode as a passenger in the car and looked at a billboard rather than your cell-phone? B.
- 16. Page16 Were excited to open an email that came with the intentions to get you signed up for something? C.
- 17. Page17 Then email us directly, and tell us about it. We bet you can’t! marketing@gravity4.com
- 18. Page18 And even if you can,
- 19. Page19 Here’s your full marketing OS. Reimagined. Page19 You don’t seriously believe that billboards are worth as much now, as they were pre-cellphones, right?
- 20. Page20 The same thing goes for email.
- 21. Page21 If you’re reading this, and you work in email marketing...
- 22. Page22 Here’s your full marketing OS. Reimagined. Page22 I want you to email us and tell us the last time you had a click- through rate (CTR) of over
- 23. Page23 The value proposition just isn’t the same as it used to be.
- 24. Page24 And it’s because of (sorry to say) people like us. Oops.
- 25. Page25 There was a time when you got super excited to buy $90 worth of steak for $45 on Groupon.
- 26. Page26 But these days you label all that as spam before it even hits your inbox.
- 27. Page27 Because you’ve been getting blasted at scale for the last five years. Gmail has your back.
- 28. Page28 Here’s your full marketing OS. Reimagined. Page28 So, what’s the fix?
- 29. Page29 What do you do when the ROI in 2015 for Billboards, Direct mail, Email, Print ads, Radio, and TV suck in comparison to 2005, 1995, or 1985?!
- 30. Page30 Here is what it comes down to:
- 31. Page31 Here’s your full marketing OS. Reimagined. Page31 Every single marketer out there is a storyteller.
- 32. Page32 It is our job to tell our value proposition (our story)...
- 33. Page33 To customers along the journey to purchase.
- 34. Page34 Here’s your full marketing OS. Reimagined. Page34 Period.
- 35. And to be a good storyteller, Page35
- 36. Page36 First you need the attention of the customer to even get that chance.
- 37. Page37 Attention is shifting, my friends, and it is shifting fast.
- 38. Our society is experiencing ADD at scale... Page38
- 39. Page39 Which means time and attention are commodities.
- 40. Page40 They are by far the most valuable resources in the game.
- 41. Page41 Most marketers treat paid media as a “distribution channel”,
- 42. Page42 as just another way to blast you with the same ad a million times.
- 43. Page43 They haven’t realized you’re annoyed, and lost your attention.
- 44. Page44 They lost the opportunity to bring you value.
- 46. Page46 Here’s your full marketing OS. Reimagined. Page46 The way to truly succeed and provide value...
- 47. Page47 Is to learn to story tell on a native-basis.
- 48. Page48 Respect the psychology of what makes a Facebook user,
- 49. Page49 Different from a web surfer.
- 50. Page50 And, even more different than someone who reads articles.
- 51. Page51 Can you understand why people find value in platforms?
- 52. Page52 Because I promise you – those who cannot tell their stories on today’s platforms are the ones who will go out of business.
- 53. Page53 Because they refuse to play like the year that it is
- 54. Page54 Here’s your full marketing OS. Reimagined. Page54 Don’t be that company.
- 55. Page55 See how you can natively master paid media marketing with Gravity4.
- 56. Page56 Questions? Don’t hesitate to email us! marketing@gravity4.com