1. How to Tell Your Story
(unlike everyone else) in 2015
(The right way)

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Here’s your full marketing OS.
Reimagined.
Page2
At Gravity4, wake up every morning
upset about one core thing:

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It’s 2015 and 99% of people still
market like its 2005.

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That’s it.

5. The reason we are so successful
at Gravity4 isn’t our fancy office...
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It isn’t our good-looking
employees. (Ok, maybe a little)

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Here’s your full marketing OS.
Reimagined.
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It is based on the fact that we
understand where the consumer
is today...

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And more importantly...

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Where they are going to be
in 5 years.

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We’re passionate about the ways
we get stumped as marketers.
Let me explain...

11. Marketers spend billions
each year on:
Billboards,
Direct mail,
Print ads,
Radio,
TV...
Why?
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Many of these are collapsing
in terms of getting the attention
of the user.

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Can you name the last time you:

14. Watched a commercial
and engaged with it?
A.
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Here’s your full marketing OS.
Reimagined.
Page15
Rode as a passenger in the
car and looked at a billboard
rather than your cell-phone?
B.

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Were excited to open an email
that came with the intentions
to get you signed up for something?
C.

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Then email us directly,
and tell us about it.
We bet you can’t!
marketing@gravity4.com

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And even if you can,

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Here’s your full marketing OS.
Reimagined.
Page19
You don’t seriously believe that
billboards are worth as much now,
as they were pre-cellphones, right?

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The same thing goes for email.

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If you’re reading this, and you work
in email marketing...

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Here’s your full marketing OS.
Reimagined.
Page22
I want you to email us and tell
us the last time you had a click-
through rate (CTR) of over

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The value proposition just isn’t
the same as it used to be.

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And it’s because of (sorry to say)
people like us. Oops.

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There was a time when you got
super excited to buy $90 worth
of steak for $45 on Groupon.

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But these days you label
all that as spam before it even
hits your inbox.

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Because you’ve been
getting blasted at scale
for the last five years.
Gmail has your back.

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Here’s your full marketing OS.
Reimagined.
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So, what’s the fix?

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What do you do when
the ROI in 2015 for
Billboards, Direct mail,
Email,
Print ads,
Radio, and TV
suck in comparison to 2005,
1995, or 1985?!

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Here is what it comes down to:

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Here’s your full marketing OS.
Reimagined.
Page31
Every single marketer out there
is a storyteller.

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It is our job to tell our value
proposition (our story)...

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To customers along the journey
to purchase.

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Here’s your full marketing OS.
Reimagined.
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Period.

35. And to be a good storyteller,
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First you need the attention of the
customer to even get that chance.

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Attention is shifting, my friends,
and it is shifting fast.

38. Our society is experiencing
ADD at scale...
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Which means time and attention
are commodities.

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They are by far the most valuable
resources in the game.

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Most marketers treat paid media
as a “distribution channel”,

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as just another way to blast you
with the same ad a million times.

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They haven’t realized you’re
annoyed, and lost your attention.

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They lost the opportunity
to bring you value.

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The trick here...

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Here’s your full marketing OS.
Reimagined.
Page46
The way to truly succeed
and provide value...

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Is to learn to story tell
on a native-basis.

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Respect the psychology of what
makes a Facebook user,

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Different from a web surfer.

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And, even more different than
someone who reads articles.

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Can you understand why people
find value in platforms?

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Because I promise you – those
who cannot tell their stories on
today’s platforms are the ones who
will go out of business.

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Because they refuse to play
like the year that it is

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Here’s your full marketing OS.
Reimagined.
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Don’t be that company.

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See how you can natively
master paid media marketing
with Gravity4.

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Questions?
Don’t hesitate to email us!
marketing@gravity4.com