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Why Gravity4

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Why Gravity4

  1. How to Tell Your Story (unlike everyone else) in 2015 (The right way)
  2. Page2 Here’s your full marketing OS. Reimagined. Page2 At Gravity4, wake up every morning upset about one core thing:
  3. Page3 It’s 2015 and 99% of people still market like its 2005.
  4. Page4 That’s it.
  5. The reason we are so successful at Gravity4 isn’t our fancy office... Page5
  6. Page6 It isn’t our good-looking employees. (Ok, maybe a little)
  7. Page7 Here’s your full marketing OS. Reimagined. Page7 It is based on the fact that we understand where the consumer is today...
  8. Page8 And more importantly...
  9. Page9 Where they are going to be in 5 years.
  10. Page10 We’re passionate about the ways we get stumped as marketers. Let me explain...
  11. Marketers spend billions each year on: Billboards, Direct mail, Print ads, Radio, TV... Why? Page11
  12. Page12 Many of these are collapsing in terms of getting the attention of the user.
  13. Page13 Can you name the last time you:
  14. Watched a commercial and engaged with it? A. Page14
  15. Page15 Here’s your full marketing OS. Reimagined. Page15 Rode as a passenger in the car and looked at a billboard rather than your cell-phone? B.
  16. Page16 Were excited to open an email that came with the intentions to get you signed up for something? C.
  17. Page17 Then email us directly, and tell us about it. We bet you can’t! marketing@gravity4.com
  18. Page18 And even if you can,
  19. Page19 Here’s your full marketing OS. Reimagined. Page19 You don’t seriously believe that billboards are worth as much now, as they were pre-cellphones, right?
  20. Page20 The same thing goes for email.
  21. Page21 If you’re reading this, and you work in email marketing...
  22. Page22 Here’s your full marketing OS. Reimagined. Page22 I want you to email us and tell us the last time you had a click- through rate (CTR) of over
  23. Page23 The value proposition just isn’t the same as it used to be.
  24. Page24 And it’s because of (sorry to say) people like us. Oops.
  25. Page25 There was a time when you got super excited to buy $90 worth of steak for $45 on Groupon.
  26. Page26 But these days you label all that as spam before it even hits your inbox.
  27. Page27 Because you’ve been getting blasted at scale for the last five years. Gmail has your back.
  28. Page28 Here’s your full marketing OS. Reimagined. Page28 So, what’s the fix?
  29. Page29 What do you do when the ROI in 2015 for Billboards, Direct mail, Email, Print ads, Radio, and TV suck in comparison to 2005, 1995, or 1985?!
  30. Page30 Here is what it comes down to:
  31. Page31 Here’s your full marketing OS. Reimagined. Page31 Every single marketer out there is a storyteller.
  32. Page32 It is our job to tell our value proposition (our story)...
  33. Page33 To customers along the journey to purchase.
  34. Page34 Here’s your full marketing OS. Reimagined. Page34 Period.
  35. And to be a good storyteller, Page35
  36. Page36 First you need the attention of the customer to even get that chance.
  37. Page37 Attention is shifting, my friends, and it is shifting fast.
  38. Our society is experiencing ADD at scale... Page38
  39. Page39 Which means time and attention are commodities.
  40. Page40 They are by far the most valuable resources in the game.
  41. Page41 Most marketers treat paid media as a “distribution channel”,
  42. Page42 as just another way to blast you with the same ad a million times.
  43. Page43 They haven’t realized you’re annoyed, and lost your attention.
  44. Page44 They lost the opportunity to bring you value.
  45. Page45 The trick here...
  46. Page46 Here’s your full marketing OS. Reimagined. Page46 The way to truly succeed and provide value...
  47. Page47 Is to learn to story tell on a native-basis.
  48. Page48 Respect the psychology of what makes a Facebook user,
  49. Page49 Different from a web surfer.
  50. Page50 And, even more different than someone who reads articles.
  51. Page51 Can you understand why people find value in platforms?
  52. Page52 Because I promise you – those who cannot tell their stories on today’s platforms are the ones who will go out of business.
  53. Page53 Because they refuse to play like the year that it is
  54. Page54 Here’s your full marketing OS. Reimagined. Page54 Don’t be that company.
  55. Page55 See how you can natively master paid media marketing with Gravity4.
  56. Page56 Questions? Don’t hesitate to email us! marketing@gravity4.com

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