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Nigel Gwilliam discusses steps for complying with the EU Cookie Law in less than 3 minutes
- 1. Nigel Gwilliam Consultant Head of Digital
- 2. — The Stupid EU Cookie Law
- 3. … in 2 ½ minutes
- 4. IPA advice for agencies — Tell clients there is no need to panic — BUT don’t do nothing — Audit the use of cookies — Classify cookie usage (& remove obsolete cookies) — Increase prominence of information — “Check where else you get online consent and how you get it – is there any way of adapting those techniques?” source: ICO
- 5. recent example from BT.com
- 6. What about advertising? “The efforts the advertising industry has already made will form a fundamental and important part of the package of measures taken across industry to achieve compliance and I am grateful for your work towards this goal.” Ed Vaizey, MP Minister for Culture, Communications and Creative Industries
- 10. Final Thoughts — DON’T DO NOTHING!! — Follow the simple steps described — Keep an eye on what British institutions like the BBC, the Guardian and John Lewis are doing — Only work with accredited OBA providers
Editor's Notes
- one of the world's pre-eminent trade bodies for marketing communications agenciesover 260 of the UK’s brightest and best agencies in membership, from a broad range of disciplinesbetween them handle an estimated 85 per cent of all UK advertising spendrepresents agencies and only agencies; Not clients, advertisers or media owners
- Smartphone sales overtook PC sales in the fourth quarter of 2010
- ICODon’t do nothing: It’s about not burying your head in the sand – the regulatory approach will take account of the efforts people are going toWe know there are organisations out there doing this properly and their efforts will make the ‘do-nothings’ stand out.
- Implementer Guide to Privacy & Electronic CommunicationsRegulations (PECRs) for public sector websitesThis guidance is for information only. Website owners are responsible for ensuring their owncompliance with the updated PECRs.
- Smartphone sales overtook PC sales in the fourth quarter of 2010
- Smartphone sales overtook PC sales in the fourth quarter of 2010
- Smartphone sales overtook PC sales in the fourth quarter of 2010
- Smartphone sales overtook PC sales in the fourth quarter of 2010