An accomplished sales and administration professional with over 15 years of experience driving sales success and revenue growth. Has a proven track record of exceeding sales goals and securing new accounts, including increasing sales of Heineken products by 120% over the previous year. Offers strong client relations, business development skills, and strategic consultative sales approach. Extensive experience managing key accounts in the food and beverage industry. Well-versed in inventory management, administrative functions, and business operations.
1. ICK J. LOIACANO
41356 Northwind Dr. | Canton, MI 48188 | (734) 216-7250 | nloiacano@sbcglobal.net
SALES/ACCOUNT MANAGEMENT | BUSINESS ADMINISTRATION
Accomplished and tenacious Sales and Administration professional with a commendable track record of driving
administrative excellence, sales success, business revenue, and market penetration success; build strong and
sustainable business relations, excellent problem solver, and team oriented professional.
Demonstrate strong client relations, understanding of competitive intelligence, organized administration, and
successful business development. Sold 120% over previous year’s numbers from Heineken product line.
Strategic B2B sales experience utilizing a consultative sales approach to win account trust and grow revenue
stream. Self-starter who meets all sales goals while generating new leads, managing daily business operations,
and providing customer-centric service support excellence.
A R E A S O F S T R E N G T H
Integrity-driven Work Ethic Manage Vendor Relations Client/Account Management Business Administration
Cross and Up Sell Tactics Problem Resolution Expertise Strategic Negotiator Foster Strong Business Relations
Polished and Professional New Business Development Consultative Sales Approach Sales Closer Organized
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1998 to 2015: O & W, Inc., Ypsilanti, MI — Sales Representative
Leverage strong industry knowledge, a highly competitive sales approach, and overall business organization skills in
successful sales of products to new and existing accounts. Manage sales growth, customer service delivery, inventory,
and coordinate account administration with merchandising and delivery teams.
Drive territory expansion deliverables that includes Detroit Metropolitan Airport and surrounding area; manage 80
accounts for numerous industries including restaurants, hotels, bars, and convenience stories.
Foster strong client relations through unique account management and sales strategies that consistently meet or
exceed company sales volume and new distribution growth.
Manage daily business administrative functions; follow up with accounts in service and provide key
recommendations to accounts to grow client business; ensure optimal products are sold and maintained.
Collaborate with distributors in sponsored events that ensure product knowledge while developing strong
relationships that continue to drive revenue and sales growth success.
Highly knowledgeable on thousands of products and provide expertise to accounts on product sales, inventory
counts, and ongoing business operations.
Train and mentor sales staff on new product sales tactics and route management methodologies.
Deliver merchandiser training on customer-centric service, rotating products that ensured company trust and
reputation is maintained.
KEY HIGHLIGHTS
— Secured four new lines of business inside each of the four Detroit Metropolitan Airport Delta Clubs, currently
producing $2.8K weekly in sales; additional sales generated for product up sell of $4.5K weekly.
— Accomplished 2nd
place in a Jan/Feb 2015 sales incentive by maintaining 15 new Sam Adams draft accounts.
— Up sell of exclusive draft product lines to 13 out of 55 on-premise accounts.
— Achieved 90% sales closure in 10 of 55 on-premise accounts.
— Managed sales team increasing sales volume by 6.1% from previous year, working only 90% account base.
— Acknowledged 7th
out of 25 sales reps in 2014; earning incentives including trips, electronics, gift cards, and
sporting event tickets due to outstanding sales growth in the territory and significant sales closure success.
— Proactively design and deliver advertising signage for key accounts that promote the product and maximize
sales and business profits—manage three large territories.
E D U C A T I O N / C E R T I F I C A T I O N S / T R A I N I N G
B.S., Marketing & Sales – Ferris State University, Big Rapids, MI
Cicerone Beer Savvy Certification | 3-day Selling Solution course – “Effective Sales”
Miller/Coors Brewing Company “On Premise Draft Workshop” - Denver, CO
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