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Presentation held at FSN2018 in Fandom and Media Studies. This talk discusses fan fashion and creative business. In this paper, I will draw out a framework to study different forms of fan fashion, ranging from professional clothing lines that brand pop-culture to haute couture produced by designers and fans. I argue that we need to examine the space of the creative business in more detail, where fans and professionals increasingly exchange and create value in a platform economy.
Fan fashion serves as one example, but I shall show that the trend towards fan-driven business models and a fan-centric economy is a much larger one.