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Tactic matters - or why we need a digital apprenticeship model
TACTIC MATTERSOR WHY WE NEED TOHAVEA DIGITALAPPRENTICESHIPMODELGEEK GIRL MEETUPSEPTEMBER BERLIN 2012 @NicoleSimon, nicole-simon.eu
The plan „With all talk about strategy, tactics and operation is often overlooked. As a result process documentation is considered evil and not learning the tools of the trade kinda hipster. I will present examples and myths from my daily work and client liefe and hope to leave you with a better idea of why tactics are relevant” A move to Berlin came in the way. ;) So more fingerfood ideas than the planned meal.
Strategy vs. TacticsStrategy Tactic (+ Operation) Vision – where do how do we get there we want to go and what is to do? why steps, procedures, what to achieve workflows
Example for tactics Setting up / running / supporting / managing mail boxes to work with externals / VA a tumblr blog the proper way content process from research to publishing blogger outreach events with attendees list running data through scripts / spreadsheet organizing a physical inbox
Everything playing togetherQuelle Wikipedia, Artikel Note, Klavierauszug, Partitur
Amateur versus professional Amateur tries around and if successful, is happy Does not really learn from experiences Professional tries to get to the ground of what they are doing and providing solutions which can be optimized over time Tries to transfer knowledge to strengthen the web of knowledge And there are people who like doing this
People love accounting Okay, some people love accounting. If you don„t love it, don„t work there Simple question: Did you build Lego or play with it? I heard most of my life „Step away from the tools!“ - when in fact I should step closer towards them there is a strong need to move towards an apprentice – journeyman – master model to
practice makes perfect Malcom Gladwell‟s outliers describes the famous 10K hours (but he also describes “to be there at the right time”) But you will not be able to „do‟ everything on that level which is why we need more connection points or as I like to call it pipes
More pipes and moreconnections Having single ego driven products and services / startups will not move us ahead. We need more connection between systems in order to achive what science fiction has been promising us for like forever Working on open source projects / creative commons will not be the future but it is a step in the right direction „Tactics“ as I define it play a huge part
Understand roles Traditional model of shared production process is working – you should adapt it But this requires also a mindset of such a workflow Ask yourself: If you had an assistant, would you trust them with your inbox aka Google Mail login? Is then the solution to not have an assistant or prepare your surrounding in a way that you can?
Example InterviewDeutschlandradio Each of the following is one person pre interview / initial contact setting up time and place of recording getting me in the studio, setting up technician on my side technician on the oder side pre show person to coordinate moderator to talk to me Sounds crazy?
We need to evolve Technology – while advancing forward – has moved backwards The things I could do a decade ago are not available any more We are dumbing down (and startups play their part in this) instead of moving to a <insertwordhere> future That includes spending ressources
The master apprentice problem People stay on the level pre apprentice There is no system to compare yourself in regards of your skill set Teaching of skills and craftsmanship is not done systematically or properly Result: We all stay amateurs and waste time with people who need apprenticeship level support instead of working with professionals
Using skripts / workflows15 “Cooking by recipe” makes your steps repeatable Everything you do more than once a year should be skripted Goal: Be able to switch of your brain
Workflow is not evil Enterprise and traditional business is a source of inspiration for easier working No fretting over what to do Bad workflow is the problem “French intern” test “it is about being ready”
Learn the tools and ask themaster If in doubt, find somebody who can do it better than you do. They know the tricks of the trade and know where you currently stand Start to have a producer mindset, not a consumer, start looking for the ways to enhance and help others
Pay it forward works Things will not come back to you directly but indirectly Example my podcast series It allows me from time to time to ask stupid questions I get asked things in my area of expertise which help me to deepen my knowledge
‚Fazit„ Ignore what people are telling you to go to / at and move towards what you like doing Comments, suggestions? I„d love to get your input! http://nicole-simon.eu/contact