The document provides 10 ways to build an online readership: 1) Promote yourself on your blog, social media, business cards, and networking sites. 2) Use analytics tools like Feedburner and Google Analytics to track traffic sources and visitor behavior. 3) Ensure content is accessible and useful to both subscribers and search engine visitors. 4) Maintain a consistent publishing schedule and focus to build reliability and recognition. 5) Participate in relevant online communities and share your content. 6) Start a blog carnival or contribute to existing ones to spread links. 7) Engage with comments and backlinks by visiting other sites. 8) Use offline promotion like business cards and merchandise.