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WordPress for Real Estate 102

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Nicole Nicolay
Nicole Nicolay

Follow @nk_nik's 8 steps toward developing your own content marketing plan.

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#agentevo WordPress for Real Estate: 102 Developing YOUR Content Strategy Nicole Nicolay“@nik_nik” Co-Founder, Chief Creative Officer AgentEvolution.com fb.com/AgentEvolution
Agenda Why WordPress? Content Plan “8 Key Steps” WordPress Resources BONUS: Q&A with @ChadAJohnson
Why WordPress for Real Estate? Affordable Flexible SEO Functionality OWN it!
Why WordPress?
Content Plan Strategize Brainstorm Bookmark Schedule Post Distribute Engage 8. Adjust
Strategy 1: Geographic MarketingSiliconValley365.com
Strategy 2: Sphere MarketingLocoMarketStats.com
Strategy 3: Niche MarketingSanDiegoRealEstateDad.com
Strategy 4: Recruitingp1fran.com
1. Strategize Who are you? What are your strengths? Who are your targets? What do they need from you?
2. Brainstorm ,[object Object]
Neighborhood Spotlight
Local Business Interviews
School District Changes
Community Events
Winery Spotlight,[object Object]
Real Estate Insider Brainstorm Client Q & A Trends & Data Regular Market Updates New Laws Affecting RE Investment Insight Rate & Loan Info Niche Expertise Neighborhood Spotlight New Developments Buyer/Seller Tools
Homeowner How-To Brainstorm Seasonal Tips Consumer Alerts Prepping to Sell Handy Helpers Interior Design
Personality & Passion Brainstorm Restaurants & Wineries Hobbies (golf, gardening) Recipes Vacation fun! Pet Adventures Experiences
Splice & Dice Brainstorm Series of Posts Video Posts “vlogs” Podcasting Friday Fun Wrap Up!
3. Bookmark - Alltop
3. Bookmark - Regator
3. Bookmark – Google+ Sparks
3. Bookmark – Google Alerts
4. Schedule
4. Schedule – WP Editorial Calendar
(2) Post Your Content 5. Post
6. Distribute
7. Engage
7. Engage
8. Adjust- Google Analytics
8. Adjust – URL Shorteners http://www.mytechopinion.com/forget-what-the-experts-say-you-can-shortcut-your-way-to-success-with-social-media.html http://goo.gl/lKgeK

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