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WordPress for Real Estate 101

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WordPress for Real Estate 101

  1. 1. WordPress for Real Estate: 101<br />#agentevo<br />Why WordPress?<br />Nicole Nicolay“@nik_nik”<br />Co-Founder, Chief Creative Officer <br />AgentEvolution.com<br />fb.com/AgentEvolution<br />
  2. 2. Agenda<br />What is WordPress?<br />Benefits of WordPress for Real Estate<br />Examples: 4 real estate strategies<br />Getting Started<br />Create a WordPress.com site in 5 minutes or less<br />WordPress Resources<br />BONUS: Q&A with @ChadAJohnson<br />
  3. 3. What is WordPress?<br /><ul><li>Started as a blogging platform in 2003
  4. 4. Evolved into a full blown “CMS” or content management system
  5. 5. Nearly 15% of ALL Websites on the Internet have been created using the WordPress platform</li></li></ul><li>WordPress.com vs. WordPress.org<br />
  6. 6. WordPress.com example<br />
  7. 7. WordPress.org example<br />
  8. 8. Why WordPress for Real Estate?<br />Affordable<br />Flexible<br />SEO<br />Functionality<br />OWN it!<br />
  9. 9. Benefit 1: Affordable<br />
  10. 10. Benefit 2: Flexible<br />
  11. 11. Benefit 3: SEO<br />
  12. 12. Benefit 4: Functionality<br />
  13. 13. Benefit 5: OWN it!<br />
  14. 14. Why WordPress?<br />
  15. 15. Strategy 1: Geographic MarketingSiliconValley365.com<br />
  16. 16. Strategy 2: Sphere MarketingLocoMarketStats.com<br />
  17. 17. Strategy 3: Niche MarketingSanDiegoRealEstateDad.com<br />
  18. 18. Strategy 4: Recruitingp1fran.com<br />
  19. 19. Getting Started w/ WordPress.org<br /> Purchase a domain & hosting<br />(2) Sign up for & install WordPress.org<br />(3) Choose a theme OR go w/ a custom design<br />(4) Get your blog on! <br />
  20. 20. Getting Started w/ WordPress.com<br />
  21. 21. Create Your Account<br />
  22. 22. Choose Your Theme<br />
  23. 23. You’re NEW site!<br />
  24. 24. Changing a Domain Name<br />FROM<br />http://:alongthevineyard.wordpress.com<br />TO<br />http://www.alongthevineyard.com<br />
  25. 25. Resource: MyTechOpinion.com<br />
  26. 26. Resource: AgentEvolution.com<br />
  27. 27. Let’s get connected!<br />Nicole Nicolay “@Nik_Nik”<br />Co-Founder / Chief Creative Officer – AgentEvolution.com<br />Blogger & Editor – MyTechOpinion.com<br />nicole@agentevolution.com<br />Chad Johnson “@ChadAJohnson”<br />President / Chief Operation Officer – AgentEvolution.com<br />Blogger – MyTechOpinion.com<br />chad@agentevolution.com<br />

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