Empathy, a word often used yet little understood is critical component of any XR experience and separates XR from all other media. This talk covers three empathy deepening XR techniques distilled from 4 years of research from thousands of players in our own XR Lab for Google, Hidden Path, Survios, 'Beat Saber', 'Fragments' (HoloLens), and 3 unannounced titles: Empathy Hurdles, Empathy Bridges, and Empathy Channels. Whether it's to reduce grieving; create branded emotions from Apple; or bring to life deeply rich narrative spaces for the Harry Potter IP; these three empathy techniques double your XR creation's ability to create emotional depth. Takeaway Participants walk away with three frameworks for creating empathy and more importantly weaving richer emotional experiences especially through interaction. Empathy Hurdles to increase compassion, Empathy Bridges to magnify social emotions, and after these, Empathy Channels to increase a pantheon of emotions such as feelings of accomplishment, wonder, surprise, excitement, and desire. Intended Audience Brands, IP holders, and game developers interested in leveraging XR's unprecedented capacity for generating empathy to strategically create designs that deliver and enhance their mission objectives. These tips target a brand, IP, and game's emotion profile and emotion architecture to the point where simply turning around the XR space opens empathy to create a series of emotions that feels like narrative even without a story.

1. EmpathyIn
Wonderland
Nicole Lazzaro
@NicoleLazzaro
XEODesign, Inc.
XRDC, San Francisco
October 29, 2018

2. XEODesign© 2018 XEODesign, Inc.
Thought Leader on
How Emotion Drives Play
Advanced the art of game design
@NicoleLazzaro
Inspired Millions of Developers
1st iPhone Game Matrix Diner Dash
The White House, The State Department
?
The 4 Keys to Fun

3. XEODesign© 2018 XEODesign, Inc. Confidential and Proprietary
4 Keys to Fun
Millions of leading
developers increase
engagement with
the 4 Keys.
Nicole Lazzaro helping Samantha Bee with #ThisIsNotAGame
© 2019 Full Frontal, TBS

4. XEODesign© 2018 XEODesign, Inc. Confidential and Proprietary
4 Keys to Fun
Millions of leading
developers increase
engagement with
the 4 Keys.
Nicole Lazzaro with Leo Laporte
Triangulation on Twit.TV

5. XEODesign© 2018 XEODesign, Inc. Confidential and Proprietary
4 Keys to Fun
Millions of leading
developers increase
engagement with
the 4 Keys.
Nicole Lazzaro Demos Her New Games on Magic Leap
The New Screen Savers with Leo Laporte on Twit.TV

6. XEODesign© 2018 XEODesign, Inc. Confidential and Proprietary
4 Keys to Fun
IBM and 100,000’s
leading developers
worldwide use
The 4 Keys to Fun.
Original White Paper
http://4k2f.com
TED-IBM Emotion Analytics:
http://www.ted.com/watch/ted-
institute/ted-ibm/erick-
brethenoux-emotional-analytics
IBM Makes the Case for Fast
Government White Paper to
White House. (Page
46)http://www-
07.ibm.com/au/pdf/IBM_Center
_-
_Fast_Government_Report_FIN
AL_4-2013.pdf
Erick Brethenoux
Director Business Analytics & Decision Making Strategy IBM
Presents XEODesign’s 4 Keys to Fun at TED IBM

7. XEODesign© 2018 XEODesign, Inc. Confidential and Proprietary
Reducing
Toxicity GDC18
Reducing Toxiticty
with game
mechanics

8. Follow the White Rabbit

9. PumpkinSmashMagicLeapXEODesign

10. XEODesign© 2018 XEODesign, Inc.
3EmpathyDeepening
Techniques
Today’sGoal

11. XEODesign© 2018 XEODesign, Inc.
XRHasEmpathyBeats
WeNeedtoBuildRobustEmpathyMechanics

12. XEODesign© 2018 XEODesign, Inc.
WhereWeBegin

13. XEODesign© 2018 XEODesign, Inc.
Empathy

14. XEODesign© 2018 XEODesign, Inc.
Empathy–GoDeep

15. XEODesign© 2018 XEODesign, Inc.
EmpathyMechanicsDeepenGameplay

16. XEODesign© 2018 XEODesign, Inc.
EmpathyChannelsHurdles&Bridges
Open Require Build

17. XEODesign© 2018 XEODesign, Inc.
DeepeningEmpathyInXR
Open
Channels
Require
Hurdles
Build
Bridges

18. OpenEmpathy
Channels

19. XEODesign© 2018 XEODesign, Inc.
DeepeningEmpathyInXR
Open
Channels

20. XEODesign© 2018 XEODesign, Inc.
EmpathyChannels-Open

21. XEODesign© 2018 XEODesign, Inc.
EmpathyChannels-Open
MirrorMoments&FaceTime
PersonalSpace
Mishaps

22. XEODesign© 2018 XEODesign, Inc.

23. XEODesign© 2018 XEODesign, Inc.

24. XEODesign© 2018 XEODesign, Inc.

25. XEODesign© 2018 XEODesign, Inc.
MirrorMoments
HowmakeMirror’s
Revealmoreempathetically
andmakemorefun?

26. XEODesign© 2018 XEODesign, Inc.

27. XEODesign© 2018 XEODesign, Inc.

28. XEODesign© 2018 XEODesign, Inc.

29. XEODesign© 2018 XEODesign, Inc.
IAmBatman

30. XEODesign© 2018 XEODesign, Inc.
MirrorMoments

31. XEODesign© 2018 XEODesign, Inc.
MirrorMoments

32. XEODesign© 2018 XEODesign, Inc.
Mishaps

33. XEODesign© 2018 XEODesign, Inc.
CharactersReactTo“PersonalSpace”

34. XEODesign© 2018 XEODesign, Inc.
Closed
Empathy
Channel

35. HowCould
OpeningAn
Empathy
ChannelHelp
YourGame?

36. XEODesign© 2018 XEODesign, Inc.
EmpathyChannels-Open
MirrorMoments&FaceTime
PersonalSpace
Mishaps

37. XEODesign© 2018 XEODesign, Inc.
EmpathyChannels-Emotion
SocialBonding
HasthePotentialtoBeStrongerinXR
thanFlatScreenGames
LoveAmiciCompassionLaughter
(andHateSchadenfreude)

38. Require
EmpathyHurdles

39. XEODesign© 2018 XEODesign, Inc.
DeepeningEmpathyInXR
Open
Channels
Require
Hurdles

40. XEODesign© 2018 XEODesign, Inc.
EmpathyHurdles-Require
HowCloseDoYouFeel
&PersonalSpaceBubble

41. XEODesign© 2018 XEODesign, Inc.
EmpathyHurdles-Require
RequireUnderstandingofAnother’sEmotional
andCognitiveInternalSpaceToProceed
NavigateEmotionSpaceInsideCharacter
FilterOutUndesiredBehavior

42. XEODesign© 2018 XEODesign, Inc.
SpawnPlayersInCloseProximity

43. XEODesign© 2018 XEODesign, Inc.
CreateforOthers

44. XEODesign© 2018 XEODesign, Inc.
RelationshipMaze

45. XEODesign© 2018 XEODesign, Inc.
PersonalItems
Understandcharatcer

46. XEODesign© 2018 XEODesign, Inc.
RelationshipMaze

47. XEODesign© 2018 XEODesign, Inc.

48. XEODesign© 2018 XEODesign, Inc.
RelationshipMeterintheFace

49. XEODesign© 2018 XEODesign, Inc.
FeaturesShapeCulture
AndCreateCommunity
AsWellasGameplay

50. XEODesign© 2018 XEODesign, Inc.
HowcouldAdding
EmpathyHurdles
enhanceyour
game?

51. XEODesign© 2018 XEODesign, Inc.
EmpathyHurdles-Require
RelationshipMaze
SmallSpace
VulnerableBehaviorTakeRisk
Co-OpPuzzles&PVE

52. XEODesign© 2018 XEODesign, Inc.
EmpathyHurdles-Emotion
XRTendstoAmplifyValueMeaning
3DIncreasesCollectionandCompletion
BuildingaRoominRecRoomInvestmentForthe
EnjoymentofOtherPlayers

53. BuildEmpathy
Bridges

54. XEODesign© 2018 XEODesign, Inc.
DeepeningEmpathyInXR
Open
Channels
Require
Hurdles
Build
Bridges

55. XEODesign© 2018 XEODesign, Inc.
EmpathyBridges-Build

56. XEODesign© 2018 XEODesign, Inc.
EmpathyBridges-Build
Co-OpTrustFallsPlanks
Repetition&Reciprocity
RescueProtectHideKey

57. RecRoomHighFive

58. XEODesign© 2018 XEODesign, Inc.
Quests

59. XEODesign© 2018 XEODesign, Inc.

60. XEODesign© 2018 XEODesign, Inc.

61. XEODesign© 2018 XEODesign, Inc.
Co-Op
Puzzles
PvE

62. XEODesign© 2018 XEODesign, Inc.
Co-OpTrustFallsPlanks

63. XEODesign© 2018 XEODesign, Inc.

64. XEODesign© 2018 XEODesign, Inc.
RescueLiv

65. XEODesign© 2018 XEODesign, Inc.
RescueLiv

66. XEODesign© 2018 XEODesign, Inc.Repetition&Reciprocity

67. XEODesign© 2018 XEODesign, Inc.
RescueProtectHideKey

68. HowCouldYou
BuildEmpathy
BridgesBetween
PlayersTo
DeepenYour
Gameplay?

69. XEODesign© 2018 XEODesign, Inc.
EmpathyBridges-Build
Co-OpTrustFallsPlanks
Repetition&Reciprocity
RescueProtectHideKey

70. XEODesign© 2018 XEODesign, Inc.
EmpathyBridges-Emotion
StrengthenFriendshipsOverTime
CreateSharedExperiences&Worlds
CreateSenseofValue

71. Adding
Empathy

73. XEODesign© 2018 XEODesign, Inc.

74. XEODesign© 2018 XEODesign, Inc.

75. XEODesign© 2018 XEODesign, Inc.
XREmpathyMechanics

76. XEODesign© 2018 XEODesign, Inc.
Open Require Build
MirrorMoments
&FaceTime
PersonalSpace
Mishaps
RelationshipMaze
SmallSpace
SocialRisk
Co-OP Puzzles
Co-OpTrustFallsPlanks
Repetition&
Reciprocity
RescueProtectHideKey
EmpathyChannelsHurdles&Bridges

77. XEODesign© 2018 XEODesign, Inc.
1. Empathychannel:openorclosed
2. WhatEmotionBestServesYourStory
3. EmpathyHurdles:DoestheMechanicRequire
UnderstandingInnerThoughtsandFeelings
4. EmpatheticStateSortPlayersbyEmotionBefore
Proceeding
5. EmpathyBridges:BuildRelationshipOverTime
6. EmotionIntensifySocialEmotions

78. XEODesign© 2018 XEODesign, Inc.
ThankYou
@NicoleLazzaro
Nicole@xeodesign.com
XEODesign.com
Free Download
4K2F.com
Follow the
White Rabbit