More Related Content Similar to The 4 Keys to Fun: Increasing Engagement with Games Similar to The 4 Keys to Fun: Increasing Engagement with Games (20) More from Nicole Lazzaro (14) The 4 Keys to Fun: Increasing Engagement with Games1. XEODesign: Putting Emotion
in Play
The Four Keys to Fun
The Psychology of Engagement
www.xeodesign.com
©2013 XEODesign Inc.
1
Nicole Lazzaro
XEODesign, Inc.
IBM September 25, 2013
@NicoleLazzaro
nlazzaro@xeodesign.com
#4K2F
4. www.xeodesign.com
© 2013 XEODesign, Inc.
How Can Fun Increase
Motivation?
4
Work
80%
Fun
20%
Reality
Work
20%
Fun
80%
Want
If This Is What We Want, Why Is This What We Get?
6. www.xeodesign.com
© 2013 XEODesign, Inc.
Dopamine Enhances Focus
It Rewards and Feels Good Too
6
Positive Brain States Focus Attention
DOPAMINE
• Reward System
• Focus increases focus
(addiction is an over focus)
• Love brain centers activate
Many Emotions Focus Attention
Instead of aiming for
addiction, let’s use dopamine for
good! Help people focus on what
they need to unlock their
potential and improve their
quality of life.
7. www.xeodesign.com
© 2013 XEODesign, Inc.
Positive Engaged Brains
Boost Productivity 50%
7
If You Want People to Think Fear Is Not A Great Motivator
Positive Mental States Increase:
• 50% more productive
• 237% generated new leads
• Up to 50% closed sales faster
• 210% increased profits
• 67–100% more emotionally
engaged
Fear State Happy State
AMA Survey 2013
12. www.xeodesign.com
© 2013 XEODesign, Inc.
Deep Engagement = Fun
The Good News is that Happiest Moments are in
the Zone
12
Work Also Requires a Balance of Difficulty and Skill
• In Flow engaged and happy
• Balance difficulty and skill
• Fiero requires frustration o/
Modified from “Flow” Csikszentmnihalyi
16. www.xeodesign.com
© 2013 XEODesign, Inc.
Categorized Most Engaging
Moments by Player Emotion
16
Player’s Favorite Moments Created Many Kinds of Emotions
Wonder
Surprise
Curiosity
Relax
Desire
Excite
Schadenfreude
Amusement
Naches
Frustration
Fiero
Relief
Positive Engagement
17. www.xeodesign.com
© 2013 XEODesign, Inc.
Identified Engagement
Mechanics
17
Player Choices Create Many Kinds of Emotions
Wonder
Surprise
Curiosity
Relax
Desire
Excite
Schadenfreude
Amusement
Naches
Frustration
Fiero
Relief
Positive Engagement
CHOICES
CHOICES
CHOICES
CHOICES
18. www.xeodesign.com
© 2013 XEODesign, Inc.
Created Map for Designing
Engagement
18
Identified Systems to Create Engagement
Wonder
Surprise
Curiosity
Relax
Desire
Excite
Schadenfreude
Amusement
Naches
Frustration
Fiero
Relief
Positive Engagement
CHOICES
CHOICES
CHOICES
CHOICES
20. www.xeodesign.com
© 2013 XEODesign, Inc.
4 Keys To Engagement
Novelty, Challenge, Friendship, Meaning
20
• Most Engaging
Moments created
emotion
• Best Selling Games
have 3-4 keys
Easy Fun> Hard Fun> People Fun> Serious Fun
39. www.xeodesign.com
© 2013 XEODesign, Inc.
Easy Fun
The bubble wrap of game design
39Challenge> Novelty> Friendship> Meaning
1. Controls
2. Creativity
3. Exploration
4. Fantasy
46. 46
Serious Fun
Systems Create: Excitement, Relaxation, Learning, Enhance Sense of Value
Goal:
collect all you can
• Enhance progress
• Aspire and acquire
10. Serious Fun: Collection
51. www.xeodesign.com
© 2013 XEODesign, Inc.
51Challenge> Novelty> Friendship> Meaning
1. Collection
2. Learning
3. Rhythm
Serious Fun
Play creates value through learning and meaning
52. www.xeodesign.com
© 2013 XEODesign, Inc.
Increase Motivation with Games:
Here’s what you can do
52
• Take players through all
4 engagement loops
• Design strong emotional
brain state required for
the desired action
• Design systems to create
brain states with your
brand’s emotions
The Four Keys> Emotion> Engagement
53. Tag You’re It!
Nicole Lazzaro
• Email: nlazzaro@xeodesign.com
• Twitter: @NicoleLazzaro
• Blog: NicoleLazzaro.com
• Game: TiltWorld.com
The 4 Keys to Fun Poster
Free Download
• xeodesign.com
• slideshare.com/NicoleLazzaro
• 4k2f.com <- Downloads
www.xeodesign.com
Download Tilt World
An iOS game that
plants trees!
54. www.xeodesign.com
© 2013 XEODesign, Inc.
XEOPlay
Tilt World iOS
The Four Keys of Fun in
Action!
• Top Rated Kids Game in 10 Countries
• 8 Million Tilt Points
• 8k Trees Planted
Awards:
• Winner Best Game iPhoneDevCamp 2007
• Wired Magazine’s Top 9 Hacks for the
iPhone 2007
• CNET Top 10 Apps from iPhoneDevCamp
2007
• #1 Kids game in China
• #6 Kids game in the U.S.
www.xeodesign.com 54
55. www.xeodesign.com
© 2013 XEODesign, Inc.
XEOPlay
LUX iOS
LUX is an unique interactive experience that revolves around player
emotions, exploration, and curiosity. A genre bending cross platform adventure/puzzle
game about the origin of the sun, LUX is set against an epic science fiction backdrop
that answers the ultimate question: Who am I?
www.xeodesign.com 55