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tour of montana|July 16-19 2015
Montana Bicycle Festival|April 2015
Partnership Opportunities 2015
100 Days of Cycling, Culture, & ARt
Beginnings are strange. The small, the
seemingly inconsequential moments that
happen can lead to big things. I had pitched
the idea of writing a series of articles about
cycling for a local daily newspaper, and was
surprised when I’d heard back from them
so quickly with the acceptance of my query;
writers receive more rejection letters than
acceptance letters. My first article was due
in a week and I’d decided to write a piece
about women’s cycling. I was hoping to get
an interview with Robin Farina, professional
racer, and president of the new Women’s
Cycling Association. I'd been following the
work they were doing; it was a great story
and one close to my heart. Robin responded
immediately to my request.
Robin and I hit it off from the moment our
conversation began and by the end of the
call we were planning a pro cycling race in
Montana. The realist in me told me not to be
overly excited, there was a lot standing in the
way of the idea and turning it into reality. But
Robin was as serious as I was and within in a
month we’d brought onboard my future part-
ner, Kurt Stockton, who knows more about
professional cycling than most, and who was
equally passionate about the idea.
Early on we agreed that we wanted an
event with the community at its core. It was
important that the event not only benefit the
community, but that would be "owned "by
the community. In this case our community
is the state of Montana, the host city of Mis-
soula, professional men and women cyclists,
recreational cyclists, fans and spectators of
all ages, and our partners.
Another critical component was to put to-
gether a race that provided an equal playing
field for the men and women pros. There
is an undeniably big discrepancy between
the men's and women's pelotons in terms
of salaries, sponsorship dollars, and media
coverage. And while things are beginning to
change, we still have a long way to go. We
wanted the Tour of Montana to be at the
forefront of that change.
Our first step in moving the idea closer to
making the Tour of Montana a reality was
to get support from state and city leaders. I
presented an early proposal to the Montana
Office of Tourism and walked out of that
meeting with a pledge of support and com-
mitment from them to ensure the ongoing
success of the Tour of Montana and the
Montana Bicycle Festival’s into 2015 and
beyond. From there, as they say, the rest is
With the support of Mayor John Engen, the
Montana Office of Tourism, Destination Mis-
soula, and other state and local agencies,
cycling organizations and clubs, and media
and corporate sponsors we are moving full
speed ahead to give Montana the largest
event of its kind in the summer of 2015.
The Tour of Montana and the Montana
Bicycle Festival are unlike anything happen-
ing in the world. From our approach working
with our partners, engaging the community,
providing an innovative format for the rac-
ers, this is going to be a year of firsts that will
enhance the cultural landscape of Montana,
change the world of cycling, and enrich the
lives of our community.
Executive Director, Tour of Montana
there is no other sport in the world
in which leading practitioners will
do their thing outside your kitchen
- keith duggan
A full day of category, amateur, and
citizens crit events with the professional
men and women racing at twilight on a
high-speed course through Downtown
7/19|sunday: the big ride
Recreational cyclists take to the road
in Missoula's first gran fondo: The BIG
Ride, led by featured VIPs from the
july 16 -19, 2015
Our cycling stadium is the city, it's neighborhoods, rolling hills, mountains, and the
expansive and endless landscape Montana is famous for. The Tour of Montana begins in
2015 as a four-day series of professional events featuring a team time trial, a classic one-
day road race, a full day of downtown criterium racing, finishing with a gran fondo style
event, The BIG Ride. Junior and amateur events will take place before the pros hit the
streets, giving opportunity to all levels of cyclists. Beginning in 2018, the Tour of Montana
expands to a multi-day stage race all across the state, showcasing the unique culture and
communities of Montana. The Tour of Montana brings world-class professional cyclists to
Montana, and gives fans and spectators a taste of all that the Big Sky has to offer.
Fans and spectators can enjoy watching the events from the start/finish in Downtown
Missoula, or along the course route. A Cycling Experience Expo takes place each day at
Caras Park with live entertainment, food, drink, games for kids of all ages, workshops,
and more. The final day of festivities concludes with a grand party unlike anything Mon-
tana has experienced before.
the tour of Montana
7/16|Thursday: team time trial
Teams take to the streets in a fast-paced, high-
speed race against the clock. If you combined
Nascar and horse racing you'd get something
like the TTT with tight turns, inventive strat-
egy, drama and speed!
7/17|friday: road race
A classic road race on a circuit course
through Missoula featuring plenty of
climbing, and a sprint finish in Down-
first pro race to put men and women on equal footing
With the incredible talent in the professional women’s peloton there is still
a huge disparity between men’s and women’s professional cycling. Imag-
ine women’s pro tennis before Billie Jean King, and that will give an idea of
where women’s cycling is today. With the Tour of Montana we’re shatter-
ing the mold, and setting the standard for how future bicycle races will be
developed. Tour of Montana will be one of the only races in the world
to offer men and women pro cyclists the same purse prize, the same
sponsored media coverage, and the same challenging course.
first festival of its kind in montana and north america
There are a lot of great festivals out there, but none like this. Highlighting
and showcasing the unique and vibrant landscape, culture and people of
Montana, there is nothing of this scope and size happening right now.
the mold, chang-
and delivering an
event unlike any
other. truly, a
year of firsts.
first pro road race in montana
Cyclists have always had a place in Montana. Whether its road cycling,
touring, mountain biking, cyclocross, or cycling as transportation, Mon-
tana has something to offer every cyclist. We are pleased to bring Mon-
tana its first multi-day professional road race.
Our goal is to create a unique event for racers, riders, spectators, and partners
The Montana Bicycle Festival: 100 Days of Cycling, Culture, & Art was created with the
objective of investing the community in the event, creating excitement for the Tour of
Montana, giving participants a reason to race, play and stay in Montana, and providing
partners with a way to connect with their customers.
The Montana Bicycle Festival builds off an already vibrant cycling culture in Mis-
soula and Montana, with events that elevate and enhance the landscape of our rich
culture. Whether you're an avid cyclist, non-cyclist, film fan, art lover, craft beer con-
noisseur, or lover of sport and epic adventure, there is something for everyone at the
Montana Bicycle Festival, adults and children alike.
100 days of cycling, culture & art
The big ride training Team
Fall 2014 - July 2015
New to intermediate cyclists will work with professional train-
ers, and nutritionists in preparation for their first century ride,
the Tour of Montana's gran fondo experience: The BIG Ride.
tomt cycling club
The ToMT Cycling Club is open to anyone, anywhere who is
looking for a great way to connect with other cyclists, learn
some skills, and challenge themselves in group rides and Stra-
va Challenges. ToMT Cycling Club members will have exclusive
access to events including a Fall Hill Climb Race, Holiday Bike
Bash, Winter Challenge, Workshops, and more.
fantastical cycle parade
April 4, 2015
The 100 Days of Cycling, Culture, & Art formally kicks things off
with a Fantastical Cycle Parade through the heart of Downtown
Missoula. Neighborhoods, artists, kids, families, local business-
es, and cyclists will be able to show off their bike decorating
skills and their artistic flair by creating bicycle floats that will
inspire the imagination as they pedal their way through town.
montana bicycle film fest
A month long film fest featuring cycling classics like Breaking
Away, Pee-Wee's Big Adventure, A Sunday in Hell, and others,
culminating in a weekend celebration of the bicycle and film
with a special presentation of Slaying the Badger and Half the
Road. Hosted by Women's Cycling Association president Robin
Farina, and Half the Road writer-director, and professional
cyclist Kathryn Bertine this VIP Weekend promises to be a
Art | Photography | Wayfinding exhibit
May - July 2015
Artists from the region will create bicycle themed works of art
for display as well as public art that is also wayfinding. Add a
photo exhibit that showcases the storied history of men and
women's cycling in North America and we have something that
has never been done.
June 19 - 21, 2015
Entering its third year, the all women's 100km cyclo-sportif
marks the start of the countdown to Tour of Montana. This
weekend of women road warriors features cycling, workshops,
food, and entertainment including an all-women's punk band
June - July 2015
During June and through to race day, the Tour of Montana
will encourage neighborhoods, businesses, and anyone with
a paint brush to show off to the world that Missoula and Mon-
tana are bicycle crazy! Contents between neighborhoods will
create a fun and competitive way to engage the community.
Awards will be given to the best design and decoration.
more americans ride bicycles than all
those who golf, ski, and play tennis
2013 CyclingNews Sponsorship Study
cycling fans are more engaged with
sponsors of the sport compared with
other sport fans.
2013 CyclingNews Sponsorship Study
The number of bicycles sold in the us each
2013 CyclingNews Sponsorship Study
Women influence or make 80 to 85 percent
of the household purchases. Women have
become the new majority in the american
bicycle market in 2014.
The American Bicyclist Report: On the
Road to 2020
cycling is a global sport with local impli-
cations. a pilot study by the national bi-
cycle tour directors association showed
that more than $32 million in spending
occured with the11 events that took part
in the study.
in the us, pro cycling garners the wealthiest and most educated
audiences. there isn't a shortage of companies that want to sell
their goods or services to the people in the demographic.
-David Porthouse of Sponsorship Science LLC
willing to pay
to be 1,000 feet
closer to a bike/
$75K is the aver-
income for a
$377 million: spent by
cycling tourists in Montana
in 2012. $20 more per day
than non cycling tourists
$20 million: the
impact of Tour of
Utah to the state
economy in 2012
From the first Tour de France, cycling has given
sponsors a meaningful platform to stand on as they
communicate their stories, brands, and visions to their
Where sponsors once focused the bulk of their invest-
ment on team sponsorship, they now see a better
return on their investment with event sponsorship.
"Once individuals become engaged with cycling they
tend to become interested and hooked," says Chris
Aronhalt, managing director of event management firm
Medalist Sports. "We need to better educate the public
about what is really a pretty complicated sport." By do-
ing so you'll get them hooked. That is what the Tour of
Montana and the Montana Bicycle Festival have done
with our platform and unique events.
cycling by the numbers
engaging customers with meaningful experiences Cycling is a rapidly growing sport
growth of the sport between may and
Repucom 2013 study7%
the premier montana event
Here in montana we have a strong cycling community and a community of non-cy-
clists who understand the health, environmental, and economic benefits of events
like the Tour of Montana and the Montana Bicycle Festival. we're looking forward to
making this the premier Montana event in the summer of 2015, and beyond!
partnership v sponsorship
We want to build long-term partnerships that go beyond
writing a check and handing out products at the event.
Beyond the Banner Marketing means working with part-
ners and finding ways for them to grow with the event by
being an integral part of the team. It means marketing
solutions that allow partners to communicate directly
with their customers in meaningful ways.
An event only works if the community that hosts the
event is invested in its success. If you give the community
a reason to embrace the event, make it accessible and
relevant to everyone, you'll have a legion of supporters
and fans. That is what we've done with the Montana
Bicycle Festival. Activities that celebrate and embrace
the community, so that when the pros roll into in July
they have an entire community, and city behind them.
Partners associated with this event will benefit by help-
ing to foster community investment.
connecting with customers
Every Tour of Montana and Montana Bicycle Event allows
partners ways to connect directly with their customers.
We've created partnership packages that allow investors
at all levels high-impact expsure of their brand and mes-
sage and meaningful ways to talk to your customers.
ToMT races will be broadcast live via
webcast on the ToMT website, and
via our media partners.ToMT races
will have live television coverage via
our media partners. Headline Festival
Events will also receive media cover-
age. PSA's will run leading up to the
event. We have a broadcast package
that gives our partners maximum
exposure and reach.
partnership that works
for your brand
Invest in what means the most to you
and your customers: The Montana
Bicycle Film Festival, Femme/Velo,
Team Time Trial, etc. Or, invest across
your logo here
Your logo and brand receive maxi-
mum exposure on signage, clothing,
jerseys, posters, rack cards, more.
year round exposure
The Tour of Montana and Montana
Bicycle Festival provide you with a full
year of marketing opportunities.
The Tour of Montana and Mon-
tana Bicycle Festival’s mission
is to: promote cycling as a sport
and part of a healthy lifestyle,
to promote cycling as part
of an active tranpsportation
system, to foster development
programs for youth. And, to
provide a unique event indica-
tive of the people and culture
Our vision is to grow the sport
of cycling locally, regionally,
nationally, and internationally.
And, for Montana to be THE cy-
cling capital of the west.
our mission and vision
This is getting more people on bicycles. This is a celebration of
everything that life under the Big Sky has to offer. This is bring-
ing world-class bicycle racing to Montana. This is a celebration
unlike anything else. This is bringing the action to spectators in
a way that no other sport can. This is passion. This is intensity.
This is connecting people with experience. This is meaningful
sponsorship. This is community. This is fun.
President - Women’s Cycling Association
Robin began her cycling career over 12 years ago after graduating from the University of
Tennessee. Most recently, she raced professionally for NOW and Novartis for MS, while
holding the title of the 2011 National Road Race Champion, and 2012 Olympic long team
When not on the bike, her time is spent overseeing the newly formed Women’s Cycling As-
sociation (WCA). Robin has been a catalyst for the organization and its growth as a global
movement for women’s equality in cycling (sport and life). After several years of racing
at the highest level, Robin saw the need to help Women’s Professional Cycling become a
stable platform for future cyclists. The main goal is help achieve equity and help people
see the health benefits through riding bikes.
Race Director|Event Director
Kurt Stockton is a multi-faceted former professional cyclist, business owner, promotion
& marketing manager, product developer and team owner/manager/director with over
32 years of experience. He co-owned and managed the Kodak Gallery/Sierra Nevada
Professional Cycling team and is the 1990 USPro Road Champion. Kurt most recently
was Competition Director, Social Media Manager, and Assistant Technical Director for
the 2014 Winston-Salem Cycling Classic. He resides in the Sierra Nevada Foothills of
Northern California, and is looking forward to spending more time getting to know Mon-
tana and all it has to offer the many aspects of cycling.
Events like the Tour of Montana help to drive visitation
and the economy by promoting awareness of the state’s
exciting outdoor recreation. Cyclists who participate
will find great roads and trails set against spectacular
unspoiled nature. We look forward to working with our
partners in Missoula and other Montana communities as
the tour launches and grows.
Administrator, Montana Office of Tourism
our teamwhat our
supporters say Tour of Montana is a new event, but the folks behind the ToMT have 50+ years of
experience in professional bicycle racing, pro team managment, marketing, event
planning and management, public relations, nonprofit work, and
Executive Director|Festival Director
Nicole is a writer, and marketing professional with more than 10 years of publishing and
marketing experience. She has worked with a broad and diverse group of companies from
high tech to non-profit, and currently writes a column about bicycling for a daily print/
online newspaper. Nicole is the founder of and race director for Femme/Velo, an all-wom-
en’s cycling ride/race. Nicole resides in Hamilton, Montana and when she isn’t writing
about cycling, or advocating to get more people out on their bicycles she is riding her
bike. She’s proud to have been a part of creating the Tour of Montana and the Montana
Executive Director/Festival Director
Tour of Montana/Montana Bicycle Festival
Race Director/Event Director
Tour of Montana/Montana Bicycle Festival
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Tour of Montana
Montana Bicycle Festival