This document discusses the future of radio broadcasting and proposes a hybrid radio model. It notes some disadvantages of traditional radio like lack of visuals and inability to track metrics instantly. A hybrid model is proposed that uses RadioDNS to deliver additional visual and interactive content to mobile apps over the internet to accompany over-the-air FM radio broadcasts. This would provide app-like experiences for FM radio with benefits like measurable analytics through click-throughs while reducing data usage compared to solely streaming radio. The technology is presented as already working across FM and HD formats with no patent costs.

1. Radio Futurology
Nick Piggott
Head of Creative Technology
@nickpiggott

2. source: RAJAR Q2 2010

3. source: RAJAR Q2 2010

4. source: BBC eartime research April 09

5. source: BBC eartime research April 09

10. Why “Streaming” Radio?
One of the disadvantages traditional
radio has is lack of visuals
Internet radio, like display and online, is
instantly measurable. With broadcast,
you have to wait for ratings
You can initiate an action
The richer the media the better
You can have people join in
The click through rates are higher
Audio plus Display is relevant

15. Measuring
Response

20. Accountable Media

21. Mass market reach & ubiquity
Personalisable & measureable
Greater insight into behaviour

22. Mobile Apps for Radio

23. Data Consumption
2500
2000
Stream
1500
1000
500
0
MB for 80 hours listening

24. RadioDNS
Use FM Radio – not Streaming
Deliver additional visual / commercial content
over the mobile Internet network
“Sounds” better – less buffering
Dramatically reduces data volumes
Benefits incumbent FM broadcasters
Enables “click-through” to the browser
An App-like Experience for FM Radio

25. Data Consumption
2500
2000
Stream
1500 FM+IP
DAB+IP
1000
500
0
MB for 80 hours listening

26. Video Demo at
http://radiodns.org
Stock issue SonyEricsson
X10 phone running
Android 1.6 with a
RadioDNS “app”
accessing the built-in FM
tuner functionality

27. Hybrid Radio App
Listener tunes to FM Station
RadioDNS lookup
Visuals automatically delivered over IP
Measurable
Clickable
Trackable
All the metric benefits of an app / mobile
website

28. What Now?
The technology works
Covers FM and HD
Zero patent/licence costs
Small amount of code for manufacturers
Many application opportunities
Manufacturers want to see “broadcaster
commitment”

30. Muchas Gracias
Nick Piggott
Head of Creative Technology
@nickpiggott

31. Más info :
www.innovative-broadcast-solutions.com
Organiza:
Co-organiza: Medio especializado:
www.actuonda.com
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