Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Quels comportements d’écoute en ligne
à l’heure du 3 écrans et comment les
mesurer ?
Les chiffres clés de l’univers
Radio & Musique sur le digital
1
Près de 1 Français sur 2 consulte un site « Radio & Musique » au moins
une fois au cours du mois (15 ans et plus)
29/01/20...
Des audiences quotidiennes en croissance
29/01/2017 4
Soit une croissance de +19% en un an
5,2 millions d’internautes 15 a...
Mobile first : une réalité depuis près d’un an
29/01/2017 5
57% des individus
s’y connectent depuis un smartphone,
soit 3,...
Audiences par type d’acteur
29/01/2017 6
Radios FM & Webradios Services de streaming audioAgrégateurs Radio
2,5 millions d...
Le profil type : 15-34 ans et CSP+
29/01/2017 7
1 visiteur sur 2 s’y rend
depuis un smartphone (50%)
Autant de visiteurs s...
Vers une mesure d’audience
du streaming Radio & Musique
2
D’une mesure de trafic à une mesure d’audience
29/01/2017 9
OBJECTIF : Mettre en place une mesure d’audience
dédiée au str...
Les avantages d’une mesure d’audience du streaming Radio & Musique
29/01/2017 10
Nombre de streamers
uniques
Nombre de str...
Partenaires
Nächste SlideShare
Wird geladen in …5
×

Comportement et mesure de l ecoute en ligne a l'heure des 3 ecrans mediametrie radio 2.0 2017

14.182 Aufrufe

Veröffentlicht am

Présentation Médiamétrie / Quels comportements d’écoute en ligne à l’heure du 3 écrans et comment les mesurer ?
Par Rodolphe Despres
VI Rencontres Radio 2.0 ' Audio Digital Reboot'
Lundi 30 janvier 2017 / Grande Halle de la Villette / Salon de la Radio
45 intervenants : 7 Keynotes / 4 Tables Rondes / 4 Etudes exclusives / 7 Workshops
www.rr20.fr

Partenaires Gold : Deezer, Spotify, RCS, Blitzr, Sync, Coyote, ACPM, Sacem, Kantar Media
Partenaires Communication : Mediamétrie, Scam, INA, Hyperworld
Partenaires Media : La Lettre Pro, Radiopub, CBNews, Mind, Influencia, Frenchweb, Satellifax, Media+, Longeur D'ondes, RadioWorld
Co-Organisateurs : Les Editions de l'Octet, Actuonda

Veröffentlicht in: Unterhaltung & Humor
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Gehören Sie zu den Ersten, denen das gefällt!

Comportement et mesure de l ecoute en ligne a l'heure des 3 ecrans mediametrie radio 2.0 2017

  1. 1. Quels comportements d’écoute en ligne à l’heure du 3 écrans et comment les mesurer ?
  2. 2. Les chiffres clés de l’univers Radio & Musique sur le digital 1
  3. 3. Près de 1 Français sur 2 consulte un site « Radio & Musique » au moins une fois au cours du mois (15 ans et plus) 29/01/2017 3 25,5 millions d’internautes de 15 ans et plus ont visité au moins un site/application de radio ou de streaming audio depuis un ordinateur et/ou un mobile et/ou une tablette au cours du mois d’octobre 2016, soit près de 1 Français sur 2 (49%) et près de 6 internautes sur 10 (57%). Par mois Source : Médiamétrie et Mediametrie//NetRatings – Audience Internet Global – France – Octobre 2016 – Base : 15 ans et plus – Copyright Mediametrie//NetRatings - Tous droits réservés
  4. 4. Des audiences quotidiennes en croissance 29/01/2017 4 Soit une croissance de +19% en un an 5,2 millions d’internautes 15 ans et plus ont visité en au moins un site/application de radio ou de streaming audio depuis un ordinateur et/ou un mobile et/ou une tablette sur un jour moyen en octobre 2016. Par jour Source : Médiamétrie et Mediametrie//NetRatings – Audience Internet Global – France – Octobre 2016 – Base : 15 ans et plus – Copyright Mediametrie//NetRatings - Tous droits réservés
  5. 5. Mobile first : une réalité depuis près d’un an 29/01/2017 5 57% des individus s’y connectent depuis un smartphone, soit 3,0 millions de visiteurs uniques 35% des individus s’y connectent depuis un ordinateur, soit 1,8 million de visiteurs uniques 14% des individus s’y connectent depuis un smartphone, soit 730 000 visiteurs uniques Source : Médiamétrie et Mediametrie//NetRatings – Audience Internet Global – France – Octobre 2016 – Base : 15 ans et plus – Copyright Mediametrie//NetRatings - Tous droits réservés
  6. 6. Audiences par type d’acteur 29/01/2017 6 Radios FM & Webradios Services de streaming audioAgrégateurs Radio 2,5 millions de visiteurs uniques par jour (18,8M par mois) 2,4 millions de visiteurs uniques par jour (12,3M par mois) 400 000 visiteurs uniques par jour (3,1M par mois) Source : Médiamétrie et Mediametrie//NetRatings – Audience Internet Global – France – Octobre 2016 – Base : 15 ans et plus – Copyright Mediametrie//NetRatings - Tous droits réservés Parmi eux, 1 visiteur sur 2 se rend exclusivement sur ces sites au cours du mois* (54%) Parmi eux, 1 visiteur sur 5 se rend exclusivement sur ces sites au cours du mois* (22%) Parmi eux, 1 visiteur sur 3 se rend exclusivement sur ces sites au cours du mois* (37%) * Visiteurs exclusifs par rapport aux deux autres types d’acteurs
  7. 7. Le profil type : 15-34 ans et CSP+ 29/01/2017 7 1 visiteur sur 2 s’y rend depuis un smartphone (50%) Autant de visiteurs s’y rendent depuis un smartphone (40%) que depuis un ordinateur (40%) 25-34 ans : Affinité de 122 CSP+ : Affinité de 122 Hommes : 70% des visiteurs 25-34 ans : Affinité de 136 CSP + : Affinité de 124 15-34 ans : Affinité de 153 Etudiants : Affinité de 170 CSP+ : Affinité de 120 Source : Médiamétrie et Mediametrie//NetRatings – Audience Internet Global – France – Octobre 2016 – Base : 15 ans et plus – Copyright Mediametrie//NetRatings - Tous droits réservés Radios FM & Webradios Services de streaming audioAgrégateurs Radio 2 visiteurs sur 3 s’y rendent depuis un smartphone (67%)
  8. 8. Vers une mesure d’audience du streaming Radio & Musique 2
  9. 9. D’une mesure de trafic à une mesure d’audience 29/01/2017 9 OBJECTIF : Mettre en place une mesure d’audience dédiée au streaming Radio & Musique. Dans un 1e temps, cette mesure sera ad hoc et propriétaire.
  10. 10. Les avantages d’une mesure d’audience du streaming Radio & Musique 29/01/2017 10 Nombre de streamers uniques Nombre de streams vus/écoutés Temps passéINDICATEURS S Sexe Age CSP Taille d’agglomération CIBLES S GRANULARITE S Par écran S Par format S Par mode de consommation AudioVidéoA la demandeLive
  11. 11. Partenaires

×