Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside

Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
#IntroToDigital @njchevalier
#IntroToDigital @njchevalier A PRESENTATION BY @NJCHEVALIER #IntroToDigital
#IntroToDigital @njchevalier WHAT YOU’LL LEARN #IntroToDigital @njchevalier • DEFINITION OF DIGITAL MARKETING • HOW TO DO DIGITAL MARKETING THAT’S IT?
#IntroToDigital @njchevalier AND #IntroToDigital @njchevalier • HOW TO DO A DIGITAL ANALYSIS • HOW TO USE DIGITAL MARKETING TO FIND A JOB THEORITICAL PRACTICAL KNOWLEDGE
#IntroToDigital @njchevalier 22# FREE TOOLS #IntroToDigital @njchevalier
#IntroToDigital @njchevalier #IntroToDigital @njchevalier GOOD FOR YOU?
#IntroToDigital @njchevalier #IntroToDigital @njchevalier HOW TO DEFINE IT?
#IntroToDigital @njchevalier PROMOTION #IntroToDigital @njchevalier A PRODUCT, A SERVICE OR A BRAND ON ELECTRONIC DEVICES. OF THE
#IntroToDigital @njchevalier #IntroToDigital @njchevalier BUT WAIT…WHAT IS IT EXACTLY ?
#IntroToDigital @njchevalier #IntroToDigital @njchevalier DIGITAL MARKETING BLOG SOCIAL MEDIA SEO SEM BIG DATA DISPLAY CONTENT MARKETING VIDEO MOBILECRM NEWSLETTER
#IntroToDigital @njchevalier WHY IS DIGITALMARKETING SO TRENDY?
#IntroToDigital @njchevalier #IntroToDigital @njchevalier CHEAPIT IS ALL YOU NEED IS SKILL
#IntroToDigital @njchevalier FUNTO DO CREATIVE, INTERACTIVE & NEW.
#IntroToDigital @njchevalier #IntroToDigital @njchevalier WORLDWIDETHE WORLD IS YOUR LIMIT
#IntroToDigital @njchevalier EASYTO ANALYSE YOU HAVE NICE GRAPH TO WATCH EVOLUTION OF YOUR WORK.
#IntroToDigital @njchevalier #IntroToDigital @njchevalier FREEDOMNO PHYSICAL LIMITS NORMAL FORCE WEIGHT FORCE FRICTION
#IntroToDigital @njchevalier LET’S GET INTO IT!
#IntroToDigital @njchevalier #IntroToDigital @njchevalier AREAS OF DIGITAL MARKETING
#IntroToDigital @njchevalier COMMUNICATION E-CRM CONTENT SEARCH MARKETING ENGINE DISPLAY MARKETING
#IntroToDigital @njchevalier #IntroToDigital @njchevalier SEARCH MARKETING = SEO + SEA ENGINE
#IntroToDigital @njchevalier SEOSEARCH ENGINE OPTIMIZATION
#IntroToDigital @njchevalier #IntroToDigital @njchevalier WHO USE GOOGLE? DO NOT
#IntroToDigital @njchevalier ONSITE OFFSITE
#IntroToDigital @njchevalier ONSITE OFFSITE
#IntroToDigital @njchevalier ONSITE SELECT WEBSITE WITH CONTENT OF QUALITY.
#IntroToDigital @njchevalier EVALUATE THE POWER OF WEBSITE. OFFSITE
#IntroToDigital @njchevalier ONSITEOPTIMIZATION
#IntroToDigital @njchevalier OPTIMIZATION HOW TO EXPLAIN YOUR WEBSITE TO GOOGLE?
#IntroToDigital @njchevalier Metadescription H1 title …<METADESCRIPTION> <TITLE> <H1> <H2> <H3> <link>
#IntroToDigital @njchevalier #IntroToDigital @njchevalier HOW GOOGLE JUDGE IF IT IS A GOOD WEBSITE? BOUNCE RATE AVERAGE VISIT DURATION NUMBERS OF VISITED PAGE SOCIAL SIGNALS % 00:00 2,15 DIRECT TRAFFIC
#IntroToDigital @njchevalier #
#IntroToDigital @njchevalier UNDERSTAND THE ALGORITHM FOCUS ON THE USERS
#IntroToDigital @njchevalier OFFSITEOPTIMIZATION
#IntroToDigital @njchevalier #IntroToDigital @njchevalier A LINK IS A DOOR.
#IntroToDigital @njchevalier #IntroToDigital @njchevalier YOU EXPECT TO FIND WHAT WAS WRITTEN ON THE DOOR.
#IntroToDigital @njchevalier #IntroToDigital @njchevalier BUT WHEN YOU HAVE TOO MANY DOORS WITH THE SAME NAME, IT IS WEIRD.
#IntroToDigital @njchevalier EVERY LINK GIVE LINKJUICE.
#IntroToDigital @njchevalier #IntroToDigital @njchevalier GOOGLE SENDS BOTS TO CRAWL WEBSITE.
#IntroToDigital @njchevalier #IntroToDigital @njchevalier CRAWLING DEFINE THE LINKJUICE.
#IntroToDigital @njchevalier WHAT IS A GOOD LINK? FROM A RELEVANT DOMAIN FROM A POWERFUL DOMAIN FROM A RELEVANT PAGE IN A TEXT ABOUT THE TOPIC NATURAL CONNECTION CLICKED AND VISITED
#IntroToDigital @njchevalier #IntroToDigital @njchevalier SEO HAS NATURAL. TO BE TO LOOK
#IntroToDigital @njchevalier #4
#IntroToDigital @njchevalier #IntroToDigital @njchevalier #5
#IntroToDigital @njchevalier #7 WHATSMYSERP
#IntroToDigital @njchevalier SEO IS NOT A SCIENCE, IT IS AN ART.
#IntroToDigital @njchevalier SEASEARCH ENGINE ADVERTISING
#IntroToDigital @njchevalier • TARGET THE RIGHT KEYWORD • CHECK THE COMPETITION • EVALUATE THE CONVERSION
#IntroToDigital @njchevalier CPCCOST PER CLICK PPCPAY PER CLICK CLICKS
#IntroToDigital @njchevalier LONG TERM SHORT TERM SEO SEA ADS DISPLAY
#IntroToDigital @njchevalier #IntroToDigital @njchevalier DISPLAY ADS
#IntroToDigital @njchevalier BANNERS, IMAGES, VIDEO OR AUDIO. DISPLAY ADVERTISING IS A RANGE OF DIFFERENT CONTENT ON WEBSITES. ADSENSE 10% less than usual Free master thesis Subjects NOW!!!
#IntroToDigital @njchevalier TRADITIONAL VS DISPLAY MARKETING TV SPOTS RADIO POSTER ADS PRINT ADS ADSENSE FACEBOOK ADS YOUTUBE ADS GOOGLE ADS PUBLICITY
#IntroToDigital @njchevalier TRADITIONAL VS DISPLAY MARKETING ATTENTION FOR A SHORT TIME INTERRUPTS TENDS TO BE EXPENSIVE CUSTOMIZED ADS MORE ACCURATE PUBLICITY CHEAPER
#IntroToDigital @njchevalierAFFILIATE AFFILIATE PLATFORM PROGRAM
#IntroToDigital @njchevalier CTRCLICK-THROUGH RATE = CLICKS VIEWS
#IntroToDigital @njchevalier CUSTOMER #IntroToDigital @njchevalier E-CRMELECTRONIC RELATIONSHIP MANAGEMENT
#IntroToDigital @njchevalier NEWSLETTER, CUSTOMIZATION, APPLICATIONS. E-CRM IS THE TOOLS AND TECHNICS USED TO CATCH NEW CUSTOMER AND RETAIN CUSTOMERS.
#IntroToDigital @njchevalier #IntroToDigital @njchevalier KNOW BETTER YOUR CUSTOMER CUSTOMIZE THE COMMUNICATION CREATE LOYALTY PUSH THE POTENTIAL
#IntroToDigital @njchevalier CRM
#IntroToDigital @njchevalier MARKETING
#IntroToDigital @njchevalier #IntroToDigital @njchevalier WHAT IS CONTENT MARKETING?
#IntroToDigital @njchevalier CONTENT MARKETING IS THE NATURAL WAY TO DO SEO.
#IntroToDigital @njchevalier #IntroToDigital @njchevalier www.smartinsights.com
#IntroToDigital @njchevalier ATTRACT ATTENTION TRAFFIC = ATTENTION => MONETIZE
#IntroToDigital @njchevalier TRADITIONAL VS CONTENT MARKETING TV SPOTS RADIO POSTER ADS PRINT ADS BLOG POST VIDEO PODCASTS INFOGRAPHICS PUBLICITY
#IntroToDigital @njchevalier TRADITIONAL VS CONTENT MARKETING ATTENTION FOR A SHORT TIME INTERRUPTS TENDS TO BE EXPENSIVE GIVE VALUABLE INFORMATIONS CREATE LOYALTY CREATE VIRAL CONTENT PUBLICITY CREATE RECIPROCITY
#IntroToDigital @njchevalier CONTENT MARKETING THE TROJAN HORSE OR THE TECHNIC OF
#IntroToDigital @njchevalier #IntroToDigital @njchevalier IN 1 MIN 72 HRS OF NEW VIDEO UPLOADED ON YOUTUBE 2,460,000 SHARES ON FACEBOOK 277,000 TWEETS 216,000 NEW INSTAGRAM PHOTOS 3,472 NEW PINS ON PINTEREST
#IntroToDigital @njchevalier WHY ARE YOU SHARING?
#IntroToDigital @njchevalier #IntroToDigital @njchevalier USEFUL INFORMATION DEFINE OURSELF UNIVERSAL TOPICS SUPPORT A CAUSE GIVE OUR OPINION CONNECT WITH A COMMUNITY
#IntroToDigital @njchevalier YOUR CONTENT HAS TO BE MEMORABLE ACCURATE
#IntroToDigital @njchevalier COMM UNICATION
#IntroToDigital @njchevalier BRANDS BRANDS BRANDS ONLY BRANDS?
#IntroToDigital @njchevalier #IntroToDigital @njchevalier
#IntroToDigital @njchevalier PEOPLE DO.
#IntroToDigital @njchevalier ATHLETES JOURNALIST POLITICS CELEBRITIES MARKETERS SALESMAN STUDENTS PRO PEOPLE
#IntroToDigital @njchevalier #IntroToDigital @njchevalier ARE BRANDS NOW PEOPLE
#IntroToDigital @njchevalier PEOPLE EXPECT MORE FROM THE BRANDS.
#IntroToDigital @njchevalier #IntroToDigital @njchevalier TRANSPARENCY TRUST IDENTIFICATION
#IntroToDigital @njchevalier BRAND BRAND ONLINE
#IntroToDigital @njchevalier DOES IT MEAN WHAT TO BEBRAND? AN ONLINE #IntroToDigital @njchevalier
#IntroToDigital @njchevalier BE VISIBLE MANAGE YOUR REPUTATION HAVING A COMMUNICATION STRATEGY DEVELOP YOUR COMMUNITY
#IntroToDigital @njchevalier INFORM WATCH NEWS NETWORKING FOLLOW UP ASK BRANDS ONLINE EVENTS CHAT LOOK FOR JOBS 8Reasons to use twitter
#IntroToDigital @njchevalier WITH SOCIAL MEDIA JOBS ARE CHANGING…
#IntroToDigital @njchevalier MARKETING VSDIGITAL MARKETING
#IntroToDigital @njchevalier WHAT YOU LEARN MARKET ANALYSIS CONSUMER BEHAVIOUR PUBLICITY SALES COMMUNICATION
#IntroToDigital @njchevalier ANALYSIS ONLINE TOOLS BEFORE AFTER MARKETING COMMUNICATION ADS SEM / DISPLAY CONTENT MARKETING
#IntroToDigital @njchevalier #IntroToDigital @njchevalier MARKETING SALES COMMUNICATION EVENTS ADS DIGITAL MARKETING
#IntroToDigital @njchevalier TO GO ONLINE. THEN BE PREPARED
#IntroToDigital @njchevalier #IntroToDigital @njchevalier HOWDIGITAL ANALYSIS
#IntroToDigital @njchevalier LIST OF TOOLS
#IntroToDigital @njchevalier #22 FREE TOOLS 1 GOOGLE KEYWORD PLANNER 12 MAILCHIMP 2 WEBMASTER TOOLS 13 PIXLR 3 ALYZE 14 PIKTOCHART 4 OPEN SITE EXPLORER 15 WORDPRESS 5 MAJESTIC SEO 16 KLOUT 6 MOZCAST 17 GOOGLE ALERTS 7 WHATSMYSERP 18 HOOTSUITE 8 GOOGLE ADWORDS 19 IFTTT 9 GOOGLE ANALYTICS 20 TWITTERCOUNTER 10 SIMILAR WEB 21 FOLLOWERWONK 11 GOOGLE ADSENSE 22 UNFOLLOWERME
#IntroToDigital @njchevalier PART11 GOOGLE KEYWORD PLANNER CHECK THE KEYWORD SEARCH VOLUME 2 WEBMASTER TOOLS CHECK THE STRUCTURE OF YOUR WEBSITE 3 ALYZE CHECK THE KEYWORD DENSITY 4 OPEN SITE EXPLORER CHECK THE POWER OF THE WEBSITE 5 MAJESTIC SEO CHECK THE BACKLINKS 6 MOZCAST CHECK THE RANKING EVOLUTION 7 WHATSMYSERP CHECK KEYWORD RANKING 8 GOOGLE ADWORDS PLAN ADS CAMPAIGNS ON GOOGLE 9 GOOGLE ANALYTICS CHECK YOUR TRAFFIC 10 SIMILAR WEB CHECK THE TRAFFIC 11 GOOGLE ADSENSE PLAN ADS DISPLAY ON WEBSITES
#IntroToDigital @njchevalier 12 MAILCHIMP CREATE NEWSLETTER 13 PIXLR DESIGN TOOL 14 PIKTOCHART CREATE INFOGRAPHICS 15 WORDPRESS BLOG PLATFORM 16 KLOUT INFLUENCE TOOL 17 GOOGLE ALERTS WATCH REPUTATION 18 HOOTSUITE MANAGE SOCIAL NETWORKS 19 IFTTT AUTOMATIZE SOCIAL MEDIA 20 TWITTERCOUNTER CHECK YOUR TWITTER EVOLUTION 21 FOLLOWERWONK CHECK THE TWITTER PROFILES 22 UNFOLLOWERME CHECK THE UNFOLLOWERS PART2
#IntroToDigital @njchevalier CHECK THE KEYWORDS 01.
#IntroToDigital @njchevalier ANALYSE THE KEYWORDS DENSITY OF COMPETITORS 02.
#IntroToDigital @njchevalier COMPARE THE BACKLINKS PROFILES OF THE COMPETITION 03.
#IntroToDigital @njchevalier CHECK WHERE ARE YOUR POTENTIAL CUSTOMERS 04.
#IntroToDigital @njchevalier ASK YOUR CUSTOMERS WHAT DO THEY NEED 05.
#IntroToDigital @njchevalier DEFINE WHAT CONTENT WILL FIT THE BEST TO THEM 06.
#IntroToDigital @njchevalier FIND WHAT COMMUNICATION CHANNEL TO USE 07.
#IntroToDigital @njchevalier PLAN 08.
#IntroToDigital @njchevalier - WELL. GOOD BUT NOT SURE TO USE IT… - THEN CHECK THIS!
#IntroToDigital @njchevalier #IntroToDigital @njchevalier JOB ONLINE TIPS TO FIND A
#IntroToDigital @njchevalier #IntroToDigital @njchevalier YOUR TAKE CARE OF REPUTATIONe-
#IntroToDigital @njchevalier #IntroToDigital @njchevalier OPTIMISE YOUR PROFESSIONAL NETWORKS
#IntroToDigital @njchevalier #IntroToDigital @njchevalier CONNECT WITH INFLUENCERS OF YOUR SECTOR
#IntroToDigital @njchevalier #IntroToDigital @njchevalier POST OFTEN
#IntroToDigital @njchevalier #IntroToDigital @njchevalier INTERACT WITH OTHERS
#IntroToDigital @njchevalier #IntroToDigital @njchevalier MAKE YOUR NETWORK BIGGER
#IntroToDigital @njchevalier #IntroToDigital @njchevalier BE VISIBLE & UNIQUE
#IntroToDigital @njchevalier #IntroToDigital @njchevalier PARTICIPATE TO GROUPS
#IntroToDigital @njchevalier #IntroToDigital @njchevalier KEEP SOMEWHERE YOUR CONTACTS
#IntroToDigital @njchevalier #IntroToDigital @njchevalier FOLLOW UP WITH YOUR PREVIOUS CONTACT
#IntroToDigital @njchevalier DO NOT FORGET
#IntroToDigital @njchevalier YOUR NETWORK IS YOUR FUTURE.
#IntroToDigital @njchevalier njchevalier

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Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside