AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
Â
Organizational Format
1.
2. WHAT IS ORGANIZATIONAL FORMAT?
• ORGANIZATIONAL FORMAT IS HOW TO MAKE YOUR MAIN POINTS FLOW
LOGICALLY.
• THIS SECTION IS GOING TO PROVIDE YOU WITH A NUMBER OF
ORGANIZATION PATTERNS TO HELP YOU CREATE A LOGICALLY ORGANIZED
SPEECH.
• THE FIRST ORGANIZATION PATTERN WE’LL DISCUSS IS
CATEGORICAL/TOPICAL.
3. CATEGORICAL/TOPICAL
SPEECH PATTERN
•THE GOAL OF A CATEGORICAL/TOPICAL SPEECH
PATTERN IS TO CREATE CATEGORIES (OR CHUNKS) OF
INFORMATION THAT GO TOGETHER TO HELP SUPPORT
YOUR ORIGINAL SPECIFIC PURPOSE. LET’S LOOK AT AN
EXAMPLE.
6. EXAMPLE OF PROBLEM/SOLUTION FORMAT
Specific Purpose
To persuade a civic group to support a citywide curfew for
individuals under the age of eighteen
Main Points
I. Demonstrate that vandalism and violence among youth is having a negative
effect on our community.
II. Show how vandalism and violence among youth go up after 10:00 p.m. in our
community.
III. Explain how instituting a mandatory curfew at 10:00 p.m. would reduce
vandalism and violence within our community.
7.
8. QUIZ TIME
1.IMAGINE THAT YOU ARE GIVING AN INFORMATIVE SPEECH ABOUT YOUR
FAVOURITE BOOK.
2. WHICH ORGANIZATIONAL PATTERN DO YOU THINK WOULD BE
MOST USEFUL? WHY?
3. WOULD YOUR ANSWER BE DIFFERENT IF YOUR SPEECH
GOAL WERE PERSUASIVE? WHY OR WHY NOT?
9. 1. WORKING ON YOUR OWN OR WITH A PARTNER, DEVELOP THREE MAIN POINTS FOR
A SPEECH DESIGNED TO PERSUADE STUDENTS TO ATTEND YOUR
SCHOOL.
2. WORK THROUGH THE PRECEDING ORGANIZATIONAL PATTERNS AND
SEE WHICH ONES WOULD BE POSSIBLE CHOICES FOR YOUR SPEECH.
3.WHICH ORGANIZATIONAL PATTERN SEEMS TO BE THE BEST CHOICE? WHY?