This document outlines the key components for running a profitable LEGO store, including training staff on products and operations, engaging staff through communication and succession planning, and having a strong understanding of LEGO products and commercial functions. It also emphasizes the importance of cross-training staff across departments to increase knowledge, empowerment, and decrease turnover. The candidate has over 20 years of retail management experience, relationship building skills, and can implement creative development tactics while maintaining profitability across multiple Merlin brands.

1. Chicago

2. Training
•Identify our target customer
•How our products perform and impact children
•Operational functions to perform daily task.IE; Till training, cash
handling, shopping the competition
Staff engagement
•Create a succession plan upon 90 day onboard
•Consistent communication on how each staff member impacts
the business
•Welcome ideas from staff to implement into the business model
for staff buy
Key components to running profitable commercial areas
Product Knowledge
•The basic function of a LEGO brick
•LEGO products and how they target specific age groups
•Understanding the mix in what we offer: Play Materials,
Extended Line and License

3. Key drivers of ensuring a successful delivery of the
commercial function
Cross Training
•Cross training in all commercial departments is key to
empower staff to be well versed and knowledgeable not
only within their job role but in the company as a whole
•Promotes staff buy in and in turn decreases job turn over
•Empowers staff to think and act more independently as
leaders in their craft to engage with guest
•Covers staffing issues
•Creates a ladder system for succession within Merlin
Communication
•Open line of communication to direct reports and staff
•Quarterly departmental meetings to keep staff engaged
and informed of company progress and personal
performance
•Source staff and guest feedback (KPI) to understand guest
needs and implement change if needed

4. Skills and Qualifications
•Over 20 years in retail management
•Able to establish and maintain vendor
relationships
•Great negotiating skills
•Outside of the box thinker
•Strong interpersonal and development tactics
while implementing fun
•Multi-versed in Merlin brands
I am not only knowledgeable in LEGO but also multi-versed in Merlin brands. I have an extensive background in
retail management and I offer a different approach to staff development with a proven track record for being
profitable.