A shared language of the organisation design patterns and plays will enable all organisations optimise for their own needs rather than just copying the Spotify model.
12. ntcoding
TOP SOURCES OF PRODUCT IDEAS
DIRECT CUSTOMER FEEDBACK 80 %
TEAM BRAINSTORMING 64 %
SALES TEAM 53 %
EXECUTIVE ORDER 51 %
% respondents who agreed.
Source: Alpha UX Product Management Insights 2017
14. “
ntcoding
…the organization that can most
effectively accumulate new
knowledge and leverage that
insight to make better decisions
wins
— Barry O’Reilly
(@barryoreilly)
15. ntcoding
How do we design winning
organisations for continuous
discovery and delivery in
continuously changing
climates?
16. ntcoding
CONTINUOUS ORGANISATION DESIGN
1
2
3
4
5 Purpose
Landscape
Climate
Doctrine
Leadership
Acknowledgements: Simon Wardley, Wardley Maps
- Business mission
- User needs
- Subdomains
- Business processes
- User journeys
- Value streams
- Teams
- Aligned autonomy
- Optimise for learning
- Product disruption
- New gov. legislation
- Sociotechnical contexts
- Sociotechnical
architecture patterns
18. ntcoding
CONTINUOUS ORGANISATION DESIGN
Acknowledgements: Simon Wardley, Wardley Maps
1
2
3
4
5 Purpose
Landscape
Climate
Doctrine
Leadership
- Business mission
- User needs
- Subdomains
- Business processes
- User journeys
- Value streams
- Teams
- Aligned autonomy
- Optimise for learning
- Product disruption
- New gov. legislation
- Sociotechnical contexts
- Sociotechnical
architecture patterns
19. ntcoding
EXAMPLE: TV BROADCASTER
We need to invest in interactive TV.
Our competitors have a significant
advantage.
45% of video viewing for 16 - 34
year olds is via non-linear channels.*
*https://www.campaignlive.co.uk/article/future-promising-television/1420692
23. “
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An ideal product-mode team is an
empowered, outcome-oriented,
business-capability aligned,
cross-functional… team
— Sriram Narayan
(@sriramnarayan)
25. ntcoding
BUSINESS CAPABILITY CAVEATS
• Ignore processes -> hide dependencies
• Too big for a team -> sub-capabilities?
• Heavily top down
• Can inhibit flow
27. ntcoding
We should align to business
capability type boundaries.
But finding those boundaries
is the hard part.
28. ntcoding
WHERE TO PLACE TEAM BOUNDARIES?
1
2
3 4
5
6
1 Business process step
User journey
“Business capability”
Should we align teams
with user journeys,
business sub-
capabilities, business
process steps, or
something else?
29. ntcoding
DESIGN INFLUENCE FACTORS
• Business value / customer priority
• Rate of change / cohesion
• User experience consistency
• Technical debt / technical constraints
• Team size/location
30. ntcoding
Look at the landscape from
different perspectives to
generate useful design
options.
31. ntcoding
SOFTWARE SYSTEMS & TEAMS
UI
Catalog & Rights Scheduling
Rules
UI
Rules
Based in Berlin Based in Cologne
Hell
Outsourced
ESB
36. “
ntcoding
when the deviation between task and
social interdependence increases, the
deviation between optimal and actual
integration of activities (coordination)
increases.
— Abdelghani Es-Sajjade, Terry Wilkins
Design, Perception and Behavior in the Innovation Era: Revisiting the Concept of Interdependence
45. ntcoding
PIVOT OF THE CENTURY?
Slack started life as an
internal chat system.
It is now the entire
business, worth $5bn.
techcrunch.com/2017/07/26/slack-is-raising-a-250-million-
round-at-5-billion-valuation/
58. ntcoding
ORGANISATIONAL IMPLICATIONS
• Optimise for speed of discovery
• Discovery team will be short-lived
• Combine people from different teams
• New structure will emerge / teams will
evolve
62. ntcoding
CULTURE BUBBLE
• People outside the bubble may feel
unimportant
• Integrating with teams outside bubble
requires careful management
• Frequently combined with Enterprise
Discovery Context
63. ntcoding
A shared language for
organisation design will help
us all benefit from each
other’s experiences
66. ntcoding
EXPERTISE CONTEXT
• Balance autonomy with duplicated effort
• More to gain by reducing bottom line than
increasing top
• Candidate for new product/service
• Consider buy instead of build
69. ntcoding
CENTRALIZED PARTNERSHIP
• Balance speed, autonomy & UX cohesion
• Must put in the effort to understand user
journeys and types
• User researchers shared by teams -
coordination involved
78. ntcoding
YOUR OPPORTUNITY
• Explore patterns used in your company
• Discover new patterns
• Write blog posts about them
• Talk at conferences and meetups
• Share stories on OrgDesignPlaybook.com