Strategy portfolio

1. Three Strategies
Nick Rawitsch
nrawitsch@berkeley.edu

2. Table of Contents
FreeMarket a transportation network developed with shared
economy participants and entrepreneurs
DonorPoint a fundraising point of sale developed to
reduce non-profit administrative costs
Huddle a free wearable that brings together community
developed from research with users age 75+

3. Huddle
A free wearable developed for Innovation Studio at
California College of the Arts DMBA
Collaborators Roles Played
Marcie Chin - Product Manager at Vimeo
Frank Gallivan - Senior Manager at ICF International
Becky Luoh - DMBA Candidate
Daniela Gomez - DMBA Candidate
Strategist
User Researcher
Editor
Conceived “Friend Bench”

4. Huddle is a free wearable designed from research conducted
with a demographic aged 75+
Autonomous cars will free our demographic from isolation caused by cognitive or physiological
decline - but they do not solve the problem of social isolation
Opportunities to connect with new people are still few and far between
Smartphones have not been widely adopted as a service channel - yet simplified service
channels are perceived as humiliating and out of touch with their needs (ex. Life Alert)
Technology is inoperable to non-native users
Create a vibrant community within the user’s day to day routine
Huddlers need a physical place to interact with one another and should be offered
incentives to ride together to promote sustainability
Provide a single touch device to travel to that community
Use a freemium model to deliver the user a ride-hailing wearable, where partner organizations
(ex. markets, pharmacies, etc.) pay the upfront cost in exchange for transportation to their stores
Our insights…
Therefore….

5. Service Design Journey Map
1. Retailer sponsors Huddle community
2. Huddle delivers wearables to users
3. Users take shuttle to the retailer
1
3
4. Companionship between users drive sales to paid locations

6. FreeMarket
A transportation network to disrupt the shared economy
developed for a major automobile manufacturer
Collaborators Roles Played
Riley Moynes - CEO at LivingSky Media Strategist
User Researcher
Designer
Gagan Mauli - PM at Benetton Group
Sohraab Walia - DMBA Candidate

7. FreeMarket is a transportation network designed from
research conducted with shared economy participants &
entrepreneurs
For participants, the net positive experience of driving is being wiped out by the
convenience of car sharing
Car sales have been dramatically impacted by the shared economy
The profit margins of car sharing are slim and their masters cruel; Uber & Lyft have scored multi-
billion dollar contracts with motor companies - but have done little for their drivers
Entrepreneurs are angry that they do not see more of the profit
Offer a feature that makes participation in the shared economy easier
Create a system of car sharing that is free to take part, contingent on the purchase of a
new car
Stop sharing your profits
Offer drivers a service which allow them to keep all of the profits, to promote multiple car
ownership to drive sales
Our insights…
Therefore….

8. $35/hour
Free
Market is
here!
$
2. Trade car-time to transit seekers P2P and avoid service fees
3. Gain the competitive edge with business services - decision making
tools and labor for automotive entrepreneurs
1. Purchase Free Market equipped car
Service Design Journey Map
$40/airport
$125/day
?

9. Business Services
Free Market business services connect owners with
drivers, enabling them to operate multiple vehicles
and capture more value
$40/airport
$35/hour
Owners can then use the to app to broker delivery
and rental transactions informed by profitability
predictions made in app based on real time traffic
and fuel consumption data

10. DonorPoint
An event fundraising point of sale developed as Assistant Director
of Development Research at Children’s Hospital Los Angeles
Collaborators
Dawn Wilcox - VP of Corporate Partnerships
Tin Pham - CFO
Rob Cornell - CEO of Autono
Roles Played
Conceiver
Market Researcher
Product Manager

11. DonorPoint is an event fundraising point of sale which was
designed for non-profits to simplify event fundraising
Resulting in missed opportunities for donor engagement and a glut of administrative expenses related
to keeping track of these events
Fundraisers could not attend every event which benefited the organization
Donors give to feel good - and give more at hotspots of warm glow
Reverse engineer an experience with a fundraiser to reach every event audience
Create a tool to perform the four most common fundraiser tasks: research a donor,
send a proposal, solicit a gift, and manage a turn down
Bring forward a product that can tap into warm glow, where ever it is found
We discovered…
Therefore….
Big charities have been implicitly smart about this phenomenon. St. Jude partners with Build a Bear,
World Wild Life Fund has a booth at Coachella. Naturally, our midsize charity client was curious
Build a content-rich, downloadable point of sale system designed to better allocate
scarce resource and to compel event attendees to give

12. … and manage a turn down
research a donor
create a proposalsolicit a gift
• Transactions verified by Square
• Reduces legwork of collecting and
processing cheques
• Codes payment information to be mass
added to client CRM
• Automatically emails acknowledgement
letter to donor for tax purposes
• User chooses subjects that interest them
when they sign up for the mailing list
• Organization uses this information to create
unique email proposals - tailored to the
user’s philanthropic needs
• When a donor shares their address for
direct mail - our algorithm screens the
prospect’s capacity to give
• Push notifications are sent to human
fundraisers when prospects of interest
check in at events
DonorPoint is an event fundraising point of sale which was
designed for non-profits to simplify event fundraising